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Medium format rumours, Canon & others

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Digital medium format cameras rumours, news and info

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Musings on where next after a 35mm full frame digital SLR. Includes other general digital medium format information and news.

A new collection of lenses and cameras at the top of the Canon range? …or maybe Nikon, Samsung or Sony will beat them to it?

The image to the right is a Canon concept camera from Colani (it stirred the rumours in 2007).

This page goes back to 2013. Older info is on the Medium format archive page 2006-12

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2021 January

29th An image stabilised 100MP sensor in a body of DSLR size? Yes, the GFX100S is announced.

There’s a good quick overview at [DPR]

Key specifications

  • 102MP BSI-CMOS 44 x 33mm (small MF) sensor
  • Image stabilisation system rated at up to 6EV
  • Continuous shooting to 5 fps with C-AF
  • 4K video at up to 30p with HDMI output of 10-bit 4:2:2 or 12-bit Raw footage
  • Multi-shot 400MP mode for static subjects
  • 2.36M-dot rear touchscreen with two-axis tilt
  • Fixed 3.69M-dot OLED EVF with 0.77x equiv. magnification
  • Lossy, lossless or uncompressed Raw in 16 or 14-bit
  • Twin UHS-II SD card slots
  • NP-W235 battery, rated at 460 shots

The multi-shot mode definitely doesn’t seem to have the sophistication of the Panasonic S1R I looked at [S1R review] where it was usable outdoors.

Were it not for an impending Canon mirrorless 5Ds replacement, I’d seriously look at this camera with adapters for my tilt/shift lenses for architectural work (I’ll gloss over the lack of work and hence money for it ;-) ) 

25th Some images of the upcoming Fuji GFX-100S appear [Nok]


2020 November

19th  A new EF->GFX adapter from metabones acts as a 1.26x TC to expand EF lens coverage to the (small) MF sensor on the GFX. [DPR]


Of course, some EF lenses already cover the 44x33mm sensor and you get a wider than EF FOV and no reduction in aperture.

3rd A new Hasselblad focal reducer (0.79x) for HC/HCD lenses on the X System/907X bodies.



5th An interview with Fuji [from March, but updated, via IR] suggests they’d like to really push the MF side. There’s lots of interesting camera info in the article…


6th Fuji have been talking about adding pixel shift high res to the GFX100. It’s been rumoured for a while, but seems to moving into the ‘real soon now’ category [FR].


15th Hasselblad have announced a relatively small 45mm lens for the XCD system.

The XCD 45P features an optical design incorporating two aspherical elements, resulting in state-of-the art optical performance within compact dimensions. The XCD 45P has been designed with discreet portability in mind and thanks to evolved designs, both the autofocus motor and leaf shutter have been reduced in audible noise. Photographers will find that the new XCD 45P leaf shutter is less audible than many focal plane mechanical shutters.

With a minimum focus distance of 35cm (13.8 in) and a maximum image scale of 1:5.2, the XCD 45P is even suitable for food or still life photography. Its mechanically connected focus ring gives the lens a responsive and accurate manual focus experience. Just as the other XCD lenses, the XCD 45P is uncompromising in its build quality, technical excellence, optical performance, and balance in handheld use in addition to its built-in leaf shutter that allows for flash sync up to 1/2000s.

The XCD 4/45P has an MSRP of €1199 / £1030 / CNY¥ 8999 including VAT and $1099 / JPY¥130000 excluding VAT. Ordering is available now and shipping to begin in late January 2020.

Hasselblad xcd45p

A nicely sized lens for the camera, although I did wonder about some sites describing it as a ‘wide angle prime’ – it certainly would be on MF film, but with the smallest ‘MF’ sensors it’s just wide-ish from my own POV ;-)

2019 October

21st Not much longer…

The 64MP Leica S3 (announced Sept 2018) won’t now be available until ‘Spring 2020’ – a year later than originally suggested.

Good to see the Leica standards committee has been at work ensuring that you won’t need expensive specialist cables to connect to it…


Full specs were not available at the 2018 photokina announcement, but there is a copy at [LR]


3rd A Chinese patent from DJI shows a camera pretty similar to the X1D-50 [PP]

The differences seem massively outweighed by the similarities…  OK there’s a tilt screen and joystick and buttons differ somewhat, but the style is virtually identical. The patent even has 3D models in it.

Whilst this could be some DJI branded MF body – why not part of the design for the 100MP version of the X1D


Another image, after a bit of adjustment (curves) shows this on the screen.


So I think we may be seeing signs of the long awaited 100MP version of the X1D



And here, from my X1D-50C review


DJI did get a majority stake in Hasselblad back in 2017…

1st I’ve just finished my short review of the Hasselblad H6D and HTS.

A fascinating bit of kit that’s helped refine some aspects of my architectural photography.


19th Time for some more medium format experimentation with the Hasselblad H6D and HTS tilt/shift adapter – shown here with a 28mm lens

HTS and H6D-50


28th Wondering what you get for your $10k with the GFX100?

At least the PDF Manual is free…

19th The X1D II 50C is launched [release info].  The X1D II 50C includes a larger rear screen, a higher resolution EVF, faster startup and reduced lag – GPS is now built-in as well.  If you’re new to the X1D, see my X1D-50C review from December.


15th There’s a Hasselblad launch next week (19th) – see the countdown on their site.

There are two  cameras I’ve seen suggested – an updated version of the x1D-50C with 50MP and a new version with a 100MP sensor (likely very similar to the one in the Fuji GFX100).

At B&H, the X1D-50C has been listed as discontinued for a while


29th The Hasselblad X1D Mk2 camera has appeared in more regulatory listings – no details but an announcement is quite likely by mid July

26th The GFX 100 is official and looks to be an interesting camera. It’s going to be available at the end of June at ~$10,000

21st The GFX 100 is due shortly, and some specs (translated) have appeared [Nok]

  • Equipped with a backside illuminated CMOS sensor with 120 million pixels
  • High-speed image processing engine “X-Processor 4”
  • Achieves high-speed AF with up to twice the speed of the current model and excellent in moving object tracking
  • 3.78 million image plane phase difference pixels are placed on the entire surface of the image sensor (coverage ratio about 100%)
  • The accuracy of “face and pupil detection AF” has dramatically improved
  • In addition to face detection of objects farther away, it is also possible to achieve high followability even when the face turns sideways or is blocked by an obstacle.
  • Equipped with a 5-axis camera shake correction mechanism in the body that has an effect of up to 5.5 steps
  • Equipped with 4K / 30P video shooting function
  • Recording to an SD card 4K 30p 10bit 4: 2: 0, recording to an external media via HDMI 4K 30p 10bit 4: 2: 2
  • The first “GFX Series” to be equipped with “ETERNA” mode
  • In addition to 3.2 type back liquid crystal monitor for three directions tilt, we adopt 2.05 type back sub monitor newly
  • The newly installed 1.80 top screen sub LCD monitor can use “Virtual dial mode” to display dial design
  • Newly developed 5.76 million dots organic EL electronic view finder
  • View finder magnification 0.86 times, optional EVF tilt adapter “EVF-TL1” can be attached
  • It supports “16bit RAW” “16bit TIFF” recording
  • Newly developed Smooth Skin Effect, a new function that automatically performs skin retouching
  • We realize small size, light weight of thinnest part 48.9mm, approximately 1400 g (including two batteries, memory card, electronic view finder)
  • High dust and water proof performance and low temperature resistant structure with 95 places sealing
  • First to support “IEEE 802.11ac” as “GFX series”
  • Since two “NP-T125” can be mounted, approximately 800 images can be taken when using the rear LCD monitor
  • Power supply and charge from USB terminal is possible



11th A good set of quick views of a pre-production GFX [DPR] gives a good feel for how the camera will look and perform when it appears. Plenty of large images


Looking good…

9th A modular GFX system from Fuji shown as a mock-up [FR]


6th The X1D-50C is listed as discontinued at B&H

It’s still listed elsewhere. Whilst I still expect to see a 100MP version, I’d not expect the 50MP to disappear, so maybe this is a sign of a 50MP Mk2?

1st Given Fuji’s use of the Sony 100MP MF sensor it was just a matter of time until we saw a successor to the excellent Hasselblad X1D-50C [See my short X1D review]

Some  details in regulatory filings [BT] point to an X1D Mark II. This could be a new version of the x1D-50C or (more likely IMHO) an ‘X1D-100C’



28th At the time of the  OM-D E-M1X  (a not inconsiderable lump of camera) Olympus let on that they had thought about medium format [CJ]

“Speaking in an interview, with UK press, Olympus’s Shigemi Sugimoto (Head of Imaging Business unit) and Setsuya Kataoka (Division Manager, Imagining Product Development) said that the company had considered developing a medium format camera but that it had decided against it.”

I suspect many companies ‘think about’ medium format, but given the rather small market, and the cost of developing a ‘whole system’, not many follow it through any more. Sony make MF sensors, but seem in no hurry to make use of them in their own kit. A Sony ‘fixed lens’ MF rangefinder style camera has been a regular mention in MF rumours for many years. I don’t doubt they could do a good job, but I suspect the sales levels would make it less than attractive to Sony as a business.

That said, I’ve heard numerous suggestions that Japanese manufacturers want to produce several “Because we can” camera products for next year’s Olympics.

Oh, and Sony are looking for image sensor designers outside of Japan – seems there is a serious shortage of engineers back home [ISW]

25th New X1D-50C firmware

Hasselblad Firmware Update 1.22 for X1D-50c adds support for new XCD Lenses
With the release of Hasselblad’s most recent XCD Lenses, the XCD 65, 80, and 135 including X Converter 1,7, the new 1.22 Firmware Update ensures photographers are equipped with the most up-to-date tools for capturing their creative visions. Alongside the latest 0.5.33 lens firmware, this update also includes a list of minor improvements that advance the overall functionality of the X1D- 50c mirrorless medium format camera. As with all X1D-50c and XCD Lens firmware updates, these upgraded features are easily downloaded through the My Hasselblad section at

Support of Newest Lenses The XCD 2,8/65, XCD 1,9/80 and XCD 2,8/135 are added to the lineup of supported lenses for the X1D-50c. Note that these lenses must also be updated to firmware 0.5.33 as well.

New Exposure Bracketing option It is now possible to set an initial delay in order to avoid camera shake on long exposures.

Indication of Auto Focus Scan Range in Live View With lenses that support divided scan range of Near, Far, or Full, a visual icon will be shown in Live View indicating when Near or Far settings are enabled. Currently the XCD 120 and XCD 135 lenses support this feature.

Customisable icon arrangement on main menu screen Drag and drop icons to rearrange quick-access shortcuts to settings and options on the X1D-50c’s main menu screen.

New Custom Button options Three new custom button options are available, including Live View On/Off, Drive to Near (mini- mum focus distance) and AF Scan Range Cycle.

New Self Timer option It is now possible to turn off the front flashing LED during the Self Timer countdown.

AF with HC/HCD Lenses and Converters/Extension Tubes Autofocus for compatible HC/HCD Lenses via the XH Adapter includes expanded support of select H System lens accessories including extension tubes and select adapters.

Reset Focus point in Live View Set Focus Point back to the centre directly while in Live View by pressing the Cross (X) Button.

Firmware updates are available from the “My Hasselblad > Downloads” section online at Hasselblad. com. Users can update their firmware simply by downloading the “.cim” file to an SD card and selecting Firmware Update from the Service Menu on their camera.


16th Some testing at P2P shows that whilst they are similar, the sensors in the X1D-50C and the Fuji GFX50 handles ISO settings above 1600 in quite different ways.



12th After several years silence, we’ve heard from an old source (thanks!) that there is no longer any active work on medium format ‘as a product line’ going on at Canon. More particularly, it’s regularly included in discussions, but the market size continues to rule it out as a viable system (for Canon), and that this has been the case for nearly a decade now. All the key work is now directed towards EOS R and the 100MP barrier will be broken with an EOS R model with IBIS.

I’m assuming that given some of Canon’s huge sensor demos in the past, that all kinds of stuff gets built to test ideas and concepts, but not as product lines. No new medium format lens mount then ;-)

After trying out the X1D-50C I’m looking forward to the 100MP version – here’s the previously unseen back of the 100MP Fuji GFX100 [FR]

Fujifilm GFX100 rear view

This was a prototype, so styling may differ by the time the camera appears (mid 2019 expected).

The Sony 100MP sensor is, I suspect, likely to make an appearance in an X1D-100C.

If I could afford it, I’d be interested to see Canon’s TS-E lenses on either (with adapters of course) ;-)

8th It seems that there is a new version of the Pentax 645 under development. This is mentioned along with a number of other Pentax snippets in a report [PR] based on a current Japanese magazine article.

Speed of development of the digital 645 has not been a key feature over the years. Here’s the first Pentax 645 mockup from the Medium format archive page 2006-12 It appeared in 2005, and as a 40MP camera in March 2010.

645 mockup in 2005

2018 December

20th Very nice camera… My short Hasselblad X1D review.

One of the photos where I really noticed the dynamic range and good shadow colour of X1D files – this has had no particular processing beyond a bit of highlight recovery and shadow lifting.

river view - south

6th Hasselblad update Phocus software to V3.4 – unfortunately no use here since my current desktop Mac is stuck at OSX10.11 and support has been dropped.

Full details and download at Hasselblad (it opens my 5Ds files BTW)

5th With Fuji properly announcing the GFX-100 next year, there’s been heated debate about the loss of marked dials on top [FR] Yes, it’s the sort of thing to cause “moved cheese” problems [WP], but having spent just a few days using the X1D-50C, I’ve quickly adjusted to different ways of working.


I’d note that if I wanted a 100MP MF camera (ignoring cost for the moment) I wouldn’t be swayed by the presence or absence of dials…

1st I’ve got a Hasselblad X1D-50C here for a short try-out. Not long enough for a detailed review, but a great chance to try a high end mirrorless camera (I’ve the 21/4 lens).  Of course UK weather isn’t going to help ;-)

Any questions – please do email me.

First impression – it really does feel like it’s milled from solid metal…

x1d-50c and piano

The grand piano? – my only possession worth more than that camera and lens ;-)

Mitakon announces a 65/1.4 manual lens for the Fuji GFX



29th At the US PhotoPlus show, the GFX 100MP gets a projected $9995 price tag.

Fujifilm GFX-100MP medium-format camera

And still not a single tilt/shift lens in the lens roadmap…

If anyone is using the current GFX with tilt/shift, please do let me know – I’d be interested in what works.

3rd An interesting interview with Leica [RDF] about the new S3


24th The Leica S3 is glimpsed [Nok]


Along with this text…

“The outstanding performance of the entire Leica S3 system is a well-thought-out result. All of its individual components are precisely matched to achieve a harmonious interaction, creating a unique Leica feel. The Leica S3 worked closely with professional photographers during development, and with its superior image quality and flexibility, as well as simple operation and strong robustness, professionally met their special needs.”

More details should appear soon, although I’m going to bet it won’t be cheap ;-)

13th We’re likely to see people making use of Sony’s 100MP MF sensor this photokina.

So, a suggestion [FR] that Fuji will give a ‘development announcement’ for a 100MP camera shouldn’t be a surprise – like a Hasselblad X1D-100C for example?

10th More about the GFX50R[PR] :

  • It’s exactly like the X-E3 except larger, same button layout, no ISO dial, only shutter and exposure compensation dials.
  • No top OLED screen
  • Joystick
  • Tilting screen
  • Thickness less than 42mm
  • Weight less than 800g
  • Price ~$3600
  • There will be also a new pancake lens with equivalent FL of 40mm
  • Official announcement September 25th

5th The venerable (2014) Leica S3 is due an update soon. No real info other than the registered model name Leica HW64.

1st Info about the ‘affordable’ Fuji MF camera, the GFX 50R appear [FA] – due 23rd Sept


Rather specialised, but Phase One have also bumped their aerial camera system to 150MP
Phase One iXM-RS150F

150MP system

Of course, the armchair forum experts will want to know how many card slots it has ;-)


28th Phase One have announced three new 100/150MP backs.

21st An Australian Hasselblad dealer no longer has the X1D-50C listed [CRK]

Sony announced their 100MP ‘small-MF’ sensor last November (see below) so 100MP versions for Fuji and Hasselblad have been expected for a bit. Time for a Hasselblad X1D-100C?

I’d noticed the price of the X1D-50C was down to £6k at Park cameras in the UK

16th Hasselblad have announced the XV Lens adapter for attaching  C, CB, CF, CFI, CFE, F and FE lenses to your X1D-50C


29th A suggestion [Nok] that Leica are going to announce a new MF camera for Photokina in September.

Model/code name is ‘Leica HW64’ – no other info (mirrorless or not).

4th The price of the Hasselblad X1D-50c is dropping again.  It’s not unreasonable to expect a 100MP version to appear at Photokina in September, given Sony’s expansion of MF imaging sensors (see last November below).

After an increase in enquiries about Canon and medium format, I reached out to some of my previous sources about Canon and MF.

The gist of replies is that Canon is still looking at MF, although no longer actively testing prototypes.

My own reading of replies – apart from noticing how much less Canon leaks info these days – was that the main thrust was maximising full frame performance (inc. mirrorless) and that there was still plenty of room for improvement.


8th Hasselblad announce a firmware update for the X1D and H6D

X1D and H6D: v1.21.0

  • White balance tool
  • Audio notifications
  • Tethered image import
  • Reset all settings: Option to disable reset of profiles
  • Power Off symbol while shutting down
  • Improved feedback to user when missing card in backup mode
  • Browse Zoom: Long-hold to zoom in to 100% or out to full image (X1D: Hold the AF-D/AE-L button; H6D: Hold the True Focus button)

X1D: v1.21.0

  • Interval timer
  • Exposure bracketing
  • New setting: Shutter speed limit for Auto ISO, P- and Full Auto Mode
  • Custom Button for Crop Modes – Replace “Crop Mode Cycle” with “Crop Mode Next” and “Crop Mode Previous”
  • Zoom into coordinates of the focus point for the image just taken
  • Browse images and pan when zoomed-in in EVF with swipe on touch-pad area on display
  • Start live view automatically in EVF after browsing on rear LCD
  • X1D – Audio playback through camera speaker during video playback
  • Auto focus support for all HC/HCD Lenses (except HC120 Macro) when using the XH Lens Adapter

H6D: v1.21.0

  • Profiles
  • HDMI – Pan in zoomed-in with touch-pad area on display

New Lens Firmware HC-HCD 19.0.3 and XCD 0.5.20:

  • Hasselblad is also pleased to announce new firmware for XCD, HC & HCD lenses including autofocus support for the following Hasselblad H System lenses when used on the X1D camera with an XH adapter: HCD24, HC150, HC150N, HC210, HC300, HCD35-90 and HC50-110.

Info at

1st A 100MP medium format back for UAV/Drone use from PhaseOne [P1]

Uses the Sony iXM 100MP BSI 33x44mm sensor


18th An 8×10 digital back can be yours for just $106k. The Largesense LS911  is just 12MP (75 micron pixels)  [launch info]

6th There are suggestions that a new ‘cheaper’ GFX50R camera will be announced by Fuji at Photokina. It will be a rangefinder style camera [orig. via FR]

2017 December

19th New firmware from Hasselblad

X1D: v1.20.0 firmware

  • Instant preview and image browsing in EVF
  • Selectable Crop Modes: 1:1, 7:6, 5:4, 3:2, 3:2 cropped, 16:9, 2:1, A4, US Letter. Crop modes are only image tags, full sensor area is still recorded.
  • Back-up to secondary card
  • Added EXIF tag: Lens Model
  • Spirit level overlay: More info added (Exposure time, Aperture value, ISO)
  • Touchpad: Pan in zoomed-in EVF live view
  • Touchpad: Move focus point with HDMI attached screen
  • Contrast auto focus with XH adapter*

*Works now, with the following lenses: HCD 28mm, HCD 35mm, HC 50 mm, HC 80 mm, HC 100mm. Lenses need to be upgraded to lens firmware version 19.0.2, more info here.

H6D: 1.20.0 firmware

  • Selectable crop modes in Live View
  • Back-up to secondary card
  • Added EXIF tag: Lens Model
  • Spirit level overlay: More info added (Exposure time, Aperture value, ISO


15th Sony’s sensor roadmap shows 100MP and 150MP medium format style sensors for 2018.

The IMX461 100MP is the smaller (55mm) MF found in the Fuji and Hasselblad mirrorless MF cameras, whilst 100 and 150MP version of larger (66.7mm) sensors will come in higher end backs.

sony chips

sony mf sensors


25th Hasselblad has released a firmware update (V1.19) for the X1D and H6D.

X1D Firmware Update

The update for the X1D-50c includes the following new features:

  • Touch-pad selection of AF point
  • New setting: Live view in EVF only
  • Custom buttons
  • New setting: Max aperture (Lens bokeh)
  • Create new folder
  • Toggle overlay in Video Live View with display button
  • H6D-Firmware Update

The update for the H6D-50c & H6D-100c includes the following new features:

  • Support for CF adapter
  • Grip button lock
  • Custom buttons (more functions)
  • Create new folder
  • Toggle overlay in Video Live View with display button

5th You can now buy the H6D-100c back on its own [HB]

2nd ‘We’re not doing medium format yet, but we could do’ so says Sony [sr]

Given they supply sensors at this size for others, it’s hardly a revelation. Sony have featured in MF rumours for many years now


20th A new adapter for fitting EF lenses to a GFX 50S [Techart news post]

15th Phase One announce a new 100MP back with a new colour filter design:

COPENHAGEN, September 13, 2017 – Phase One today announced the Phase One IQ3 100MP Trichromatic Digital Back, based on a new CMOS sensor designed to capture color as perceived by the human eye. The new sensor technology in the IQ3 100MP Trichromatic Digital Back is the brainchild of a longstanding collaboration between Sony and Phase One. The result is astonishing color definition – with which champions of photography are able to create and express their artistic visions more accurately than ever before.

In this way, Phase One’s latest product brings unsurpassed color quality to the hands of the finest photographers across the globe.

The 100MP CMOS sensor in the IQ3 100MP Trichromatic Digital Back incorporates new Bayer Filter color technology, the result of Phase One’s close working relationship with Sony. Available exclusively through Phase One, this new technology transforms digital color capabilities to render color more authentically than ever – giving the world’s foremost photographers 101-megapixels of unprecedented creativity.

Click on the following link to learn more about the Phase One IQ3 100MP Trichromatic Digital Back:

“As a photographer, one of the things that excites me the most is having the opportunity to use color to evoke emotion. The Trichromatic Camera System itself becomes a true extension of my vision, and what my eye sees and what my eye wants to express – the camera delivers.” – Tony Hewitt, Fine Art Photographer

This pioneering sensor design has also established the lowest and therefore cleanest base ISO of any medium format CMOS sensor. At an impressive ISO 35, the results of the IQ3 100MP Trichromatic are crisp and clean, providing the absolute lowest digital noise for any CMOS system of its size.

“The ability to capture an image that reflects exactly what you see the moment you press the shutter button, with little interpretation or conjecture, is a fantastic leap for photography and more importantly, for the integrity of image quality,” said Niels Knudsen, Phase One Image Quality Professor.

Availability and Pricing:
The IQ3 100MP Trichromatic Digital Back is available now through Phase One Partners: Contact your local Phase One Partner to arrange a demo.

  • The Manufacturer Suggested Retail Price for the IQ3 100MP Trichromatic Digital Back is $44,990 USD.
  • The Manufacturer Suggested Retail Price for the XF IQ3 100MP Trichromatic Camera System, including XF Camera Body, free Prime Lens choice and a 5-year warranty is $49,990 USD.

All Phase One XF IQ3 Camera Systems are supplied with a free lens of choice from the Schneider Kreuznach Blue Ring Prime Lens range, valued up to $6,990 USD.

Phase One also announced their Feature Update #4 today, free of charge for all XF Camera System owners at

Sounds good stuff, but I note an excess of marketing hokum when they come to explaining just what is different about the colour sensitivity at a page devoted to explaining the technology.

I just wish our business could remotely see $50k+ of increased profitability from such a camera ;-) …partly addressed in my business article a while ago about the Photographer in the orange hat

11th Yay, I could use my TS-E lenses on an X1D-50C with the new Cambo adapter (if I had the spare cash…)

cambo xcd adapter

August 24th Firmware 1.17.2 for Hasselblad X1D-50c:

“By popular demand, three sizes may now be selected offering 35, 63 or 117 points by holding down the AF/MF button and pressing the display [] button to cycle through them. The focus point may be reset to centre easily by pressing the X button.
The electronic shutter allows for shutter speeds up to 1/10,000s and is silent, allowing use of the X1D-50c under conditions that require absolute discretion or completely zero vibration. It allows the production of images with extremely high quality in situations that might have previously been challenging – both when silence is needed such as during live performances, or when working handheld in extremely low light conditions.” [w1D-50c info]


11th Firmware 1.17.0 for Hasselblad X1D-50c: [PDF] [HB DL page]

The 1.17.0 release is a feature and maintenance release for the X1D-50c camera that adds new functionality: See User Guide version 1.5 for more detailed information.

New features:

  • Power from USB
  • Added overlay for Spot Metering area
  • Visual Overexposure Warning
  • Grid overlay in Video Live View and recording
  • Clickable White Balance icon shown in Video Live View and recording

Improvements compared to v1.15.1:

  • Fixed front focus issue in certain situations
  • Incorrect “No Card” indication fixed
  • Improved USB stability and tethered performance Live View turn off time follows display turn off (max 30 sec)
  • Menu button toggles between Main Menu and Control Screen
  • Several bug fixes and language updates


30th Ricoh announces a firmware update for the Pentax 645Z [Ricoh download page]

Today, we are pleased to announce the release of the new function expanded firmware version 1.30 for PENTAX 645Z medium-format digital SLR camera (launched on June, 2014).
The function expanded firmware adds new features and increases the number of configurable setting to the current PENTAX 645Z medium-format digital SLR camera to further improve performance, ease of use and handling.

Expanded functions:

1. Red-Lighted LCD Monitor Display Function: The PENTAX 645Z provides a red-lighted LCD monitor display function, which prevents the pupils of the photographer’s eyes from constricting after they have become accustomed to a dark environment during astrophotography.

2. Outdoor View Setting mode: The Outdoor View Setting mode, which easily sets the optimum monitor brightness level for a given lighting condition.

An 80mm f1.4 lens for the Fuji GFX is rumoured for 2018 [FR]


25th When making larger sensors there is a difficulty in matching performance across the whole sensor area. A Canon US patent looks at some aspects of this

Just like you’d need when making even larger sensors for a Canon medium format chip ;-)
Of course there’s been no real Canon MF news for a while…
Although Canon have looked at it over the years, the official line has been that there is plenty of scope left in development of sensors and lenses for 35mm full frame.
Unofficially, the size of the MF market was previously a strong limit to profitability and ROI – At the moment there are no signs of ‘cheap MF’ (albeit crop sensor MF) changing that.

Venus lens (Laowa) have announced a special teleconverter for Fuji GFX, which expands the image circle of EF and F mount lenses (note: fully manual only – it has no electronics)


19th Fujifilm has announced two G-mount lenses for the GFX 50S, an adapter for using old Fuji large format lenses and a ‘roadmap’ for future GF lenses.

  • GF 23mm F4 R LM WR, (18mm 35mm eqv.)  Linear focus motor, a nine-blade circular aperture, ED, super ED and aspherical elements, and a Nano GI coating. To ship in late June for $2599.
  • GF 110mm F2 R LM WR,(87mm 35mm eqv.) Nine-blade aperture, weather-sealing, and a linear motor. It has three ED and one super ED element. $2799.

A roadmap for future lenses is announced. I did ask Fuji about this at a recent show and whilst they couldn’t officially discuss 3rd party lenses/adapters, this was the route you’d have to go if you wanted tilt and shift.

fuji MF lens roadmap


1st Sony’s next big MF sensors will be 100MP and 150MP according to info at ISW

  • 100MP 44x33mm Medium format Back Illuminated sensor to be announced in 2018 (e.g. Fuji GFX and X1D)
  • 150MP 55x41mm Medium format Back Illuminated sensor to be announced in 2018 (e.g. Phase One 100XF)

(note date, but this one seems quite reasonable)


28th Hasselblad announce a lens and mention three more

Hasselblad announces four new XCD lenses for the X1D
Combining Compact Format with the Highest Optical Quality

Following the hugely successful launch of the ground-breaking X1D in 2016, Hasselblad is delighted to introduce four new XCD lenses. The XCD 120mm Macro lens is the first to complement the existing XCD lens family, and will be available at the end of June 2017.

The exceptionally high performing 120mm f/3.5 lens brings together the compact format of the XCD range with the maximum optical quality across the frame with a flat image field. Providing a new versatility to the X1D user, the lens is suitable for both close-up work up to a 1:2 image scale, and also as a mid-range telephoto lens for portrait or other photography requiring a longer focal length. Auto or manual focusing goes from infinity to 1:2 without the need for extension tubes.

Like the other XCD lenses, XCD 120mm Macro lens has an integral central shutter offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.

Hasselblad Product Manager, Ove Bengtson commented: “The XCD 120mm Macro lens complements the existing XCD dedicated autofocus lenses which were developed to support optical quality and portability. This is the first addition to the X1D range of lenses in 2017 and we are excited to launch more lenses later in the year.”

Over the next 12 months, Hasselblad will also launch the XCD 35-75mm Zoom*, XCD 65mm*, and XCD 22mm Wide Angle* lenses. By the beginning of 2018, the X1D will have access to seven dedicated XCD lenses and all twelve HC/HCD lenses using the XH lens adapter.

* Detailed XCD specifications to be announced later this year. Specifications are subject to change.

xcd 120 f3.5 macro

The full GFX 50S manual can be downloaded [PDF]

25th An interesting Fuji interview concentrating on the GFX-50S features and design [DPR]


27th Musical chairs at Hasselblad…

Hasselblad, the leader in high-quality professional medium format cameras today announced that Perry Oosting, CEO, will step down from his role by the end of this month.
Having guided Hasselblad to stability, strong sales as well as the partnership with aerial camera company DJI, CEO Perry Oosting has accomplished what he was asked to achieve and has decided to step down from his operational responsibilities and return to a role as advisor to the board.
“We would like to thank Mr Perry Oosting for his extraordinary efforts. Under his leadership a foundation for future growth is established and the company has extended its customer base substantially,” said the Supervisory Board.
The Board of Directors has, effective as of Feb 1, appointed Paul Bram, currently Advisor to Hasselblad, as Interim CEO.
“We are happy to announce Mr Paul Bram as an interim CEO. Paul is coming from his position within Hasselblad as Advisor and has a vast leadership experience from his time at Ericsson and Gambro,” said the Supervisory Board.

Full press info

In another email from Hasselblad, there was this about the X1D

As we have shipped more and more cameras over the past few weeks we have also received many new orders following great feedback on the product in the field. Information regarding current lead times are now managed, in close cooperation, with our partners.
Today, Hasselblad also announced changes within the management structure (read press release). The new CEO, Paul Bram, comes from an engineering and product background with a vast knowledge in managing a product-centric company. This will take Hasselblad’s production to the next level.
With a Swedish CEO at the helm, Hasselblad has returned to the roots of innovation. Under Paul’s leadership in R&D and production, X1D shipment started in December and will reach an all-time high in February. Hasselblad will continue to invest heavily in R&D and production in Gothenburg and Copenhagen.

24th People from Fuji discuss aspects of the GFX design in an interview [DPR]

19th The GFX 50S is fully ‘announced’ (B&H pre-order) Here’s the press info.

FUJIFILM GFX 50S combines an extraordinary sensor, processor and design with FUJINON lenses to give users the ultimate photography experience

Fuji gx 50s

Valhalla, N.Y., January 19, 2017 – As the leader in innovation for photographers, FUJIFILM North America Corporation today announces the FUJIFILM GFX 50S medium format mirrorless digital camera that will launch late February, 2017 with an initial selection of three FUJINON lenses – the GF63mmF2.8 R WR, the GF32-64mmF4 R LM WR, and the GF120mmF4 R LM OIS WR Macro. These lenses encapsulate the design philosophy of FUJINON lenses that are renowned by photographers around the world.

The innovative GFX system utilizes a Fujifilm exclusive 43.8 x 32.9mm (FUJIFILM G Format) 51.4MP CMOS sensor. The GFX 50S combines the heritage of over 80 years of imaging and the innovative award-winning functional design of our X Series digital camera system in the relentless pursuit of image quality.

The FUJIFILM GFX 50S Revealed

The FUJIFILM GFX 50S mirrorless digital camera uses the new 51.4MP FUJIFILM G Format 43.8 x 32.9mm sensor with approximately 1.7x the area of a 35mm sensor. In addition to the camera are three new FUJINON GF Lenses that will be followed by three additional lenses later in 2017.

The GFX 50S 51.4MP sensor shows its true potential when making large format prints, capturing majestic landscape photos or reproducing historical documents. Compared to a full size sensor with equivalent megapixels, both resolution and sensitivity are dramatically better due to the larger size of each pixel. As a result, the sensor captures great textures and subtlety of tone that is unique to large size sensors. The texture and tone combine to give a unique three-dimensional effect creating extremely high quality photography. Images captured can be reproduced down to the smallest detail, conveying the texture of the subject, a three-dimensional feeling, and the atmosphere of the scene.

For flash photography in the studio or outdoors during the day, the GFX 50S sensor has a native ISO of 100. The sensor can also be adapted to various aspect ratios, including 4:3, 3:2, 16:9, 1:1, 65:24, 5:4, 7:6, all of which are available in large and medium format film cameras.

The FUJIFILM GFX 50S uses the X Processor Pro (also used in the X-Pro2 and X-T2 cameras) and allows photographers to use Fujifilm’s proprietary Film Simulations with a Medium Format sensor. The camera supports Full HD recording at 29.97p/25p/24p/23.98p. Users can enjoy high quality video with no post-processing required by using Film Simulation modes just like they would with a still image. The GFX 50S introduces a new Color Chrome Effect feature that reproduces subtle tones in highly saturated subjects.

Ultimate Performance in a Compact Body

With a compact and lightweight body constructed from magnesium alloy, the FUJIFILM GFX 50S weighs approximately 43 ounces when paired with the FUJINON GF63mmF2.8 R WR, and weighs approximately 60% of a medium format DSLR camera equipped with a sensor of the same size. When compared to a full frame, the weight is almost identical. Overall camera body height and width have also been minimized for maximum flexibility, overturning the common perceptions regarding the mobility of medium format digital cameras.

Bright, Crystal Clear Viewfinder and Large Touchscreen

The FUJIFILM GFX 50S gives users a 3.69M dot organic EL electronic viewfinder and 2.36M dot touchscreen LCD back panel for easy viewing. The EVF is detachable to allow for flexible operation. Users can attach the accessory EVF-TL1 EVF tilt adapter (sold separately) to allow the finder to be tilted to 90° vertically and swung ±45°. A 3.2 inch, 2.36M dot touch panel is used for the rear monitor, with touch operation for the menu, focusing points and image playback. A three-directional tilting LCD screen improves operability and makes viewing images and checking focus even easier.

FUJINON Lenses Guarantee Image Perfection

As part of the GFX system, Fujifilm is launching newly developed, ultra-high resolution FUJINON GF lenses. Taking advantage of the mirrorless system’s structure, the G Mount has a short flange back distance of just 26.7mm that reduces the back focus distance as much as possible. This prevents vignetting and achieves edge-to-edge sharpness. All FUJINON GF Lenses have been designed to support sensors of over 100MP.

GFX lens barrels feature an aperture ring in the same manner as FUJINON XF lenses, for intuitive operation. A new C (Command) Position has been added to the aperture ring, allowing users to change the aperture with the camera’s command dial. The A (Auto) Position and C Position feature a locking button installed on the aperture ring that must be disabled to implement changes.

Built for the Professional, and the Enthusiast

Just as with the flagship X Series models, the FUJIFILM GFX 50S features dedicated dials to independently set aperture, shutter speed, and ISO, the important factors in determining exposure.

Aperture and ISO feature a C (Command) and the shutter speed dial has a T (Time) Position. Setting the dial to this position allows the user to change exposure settings using the command dials on the front and rear of the camera body. The user can choose between these two operation methods according to their preference, ease of use, and the shooting environment.

The GFX 50S is equipped with a 1.28 inch LCD sub monitor on the top of the body. Important exposure data such as aperture and shutter speed is displayed on this screen. This display is extremely useful when shooting on a tripod or tethered to a computer.

A 117-point (9 x 13 / maximum of 425 points when miniaturized) contrast AF system is used on the GFX 50S. High-precision AF on the imaging sensor dramatically improves focusing accuracy with the shallow depth of field produced by medium format lenses. First adopted in the FUJIFILM X-Pro2, focus point selection can be performed by using the Focus Lever, which allows intuitive movement of the focus point. Alternatively, users can select the focus point from the touch panel LCD screen.

Initial Lens Lineup Will Include the Following Three FUJINON Options:

GF63mmF2.8 R WR (equivalent to 50mm in 35mm format)
GF32-64mmF4 R LM WR (equivalent to 25-51mm in 35mm format)
GF120mmF4 Macro R LM OIS WR (equivalent to 95mm in 35mm format)

The optical system features a construction of 8 groups and 10 elements, including 1 ED lens element. This lens construction is the most suitable for high resolution in compact and stylish design, the external form of this small and lightweight lens has a diameter of just 84.0 x 71.0mm with a weight of only 14.2 ounces \ 405 grams. Using the front group for the focus, aberrations due to focus distance are suppressed, achieving high resolution performance even when wide open from the center to the edges of the lens.


The FUJINON GF32-64mmF4 R LM WR features a construction of 11 groups and 14 elements, 3 aspheric elements, 1 ED lens and 1 super ED lens, allowing this lens to achieve image quality rivalling prime lenses. As a result, the lens demonstrates extremely high performance from the center all the way to the edges. The lens uses internal focusing, reducing the weight of the focus lens and achieving fast and silent AF by driving focus using a linear motor.


The FUJINON GF120mmF4 R LM OIS WR Macro has a construction of 9 groups and 14 elements, including 3 ED lens elements. By adopting a floating focus method using a linear motor, silent high-speed autofocusing is achieved while aberrations are corrected, dramatically increasing the resolution. Furthermore, by arranging the ED lenses properly, chromatic aberrations are also properly corrected, contributing to high quality images. In designing this lens the quality of the out of focus area both in front and behind the plane of focus were considered, giving this lens beautiful bokeh. This lens is equipped with optical image stabilization (OIS) effective up to 5.0-stops, making this lens perfect for handheld shooting in low-light situations.

Three Additional FUJINON GF Lenses to be Announced Later in 2017:

GF110mmF2 R LM WR (equivalent to 87mm in 35mm format)
GF23mmF4 R LM WR (equivalent to 18mm in 35mm format)
GF45mmF2.8 R WR (equivalent to 35mm in 35mm format)
GFX 50S Accessories (sold separately)

Vertical Battery Grip VG-GFX1 – high-performance battery grip is designed to place the release button, dials, and function buttons in the same positions when shooting vertically. The battery grip can be loaded with one NP-T125 dedicated battery, lowering the frequency that batteries need replacing. Also, by connecting the AC-15V accessory (sold separately), it is possible to charge the battery within the grip in approximately 2 hours.
EVF Tilt Adapter EVF-TL1 – mounting this accessory between the camera body and EVF, the angle of the EVF can be changed to angles from 0°〜90° vertically and from -45°〜+45° horizontally. Doing this allows the user to shoot at various angles while using the viewfinder, greatly increasing the versatility of the finder for different subjects.
H Mount Adapter G – allows you to use SUPER EBC FUJINON HC interchangeable lenses developed for the FUJIFILM GX645AF medium format film camera (discontinued). By attaching this adapter to the GFX 50S, a total of 9 SUPER EBC
FUJINON HC interchangeable lenses and 1 tele-converter developed for the GX645AF can be used. While the focusing method will be limited to manual focusing, the lens aperture can be changed using the command dial on the camera body, and shooting with the leaf shutter built in to the lenses is also possible. Using this lens shutter will allow high speed flash synchronization up to a maximum speed of 1/800 sec.

Also, the adapter is equipped with electrical contacts that can communicate with the camera body, independently creating, saving, and applying correctional data for each lens. The adapter supports Manual and Aperture Priority AE exposure modes.
*A removable tripod foot is included to mount the camera with a heavy or long focal length lens.

View Camera Adapter G – allows the GFX 50S to be used as a digital back. The view camera adapter allows the GFX 50S to be mounted to the standard universal-type back of a view camera. This allows the use of FUJINON large format camera lenses, such as the CM-W FUJINON lens series. The camera or lens shutter can be triggered, allowing the user to choose the optimum method. The large image circle and the bellows of the view camera can be used with tilt, shift and swing movements, effective for product and architectural photography.
*There may be instances in which the adapter cannot be mounted depending on the shape of the view camera.
Tethered Shooting Solutions – We have the following tethering solutions for photographers, including: X Acquire to transfer images from the camera to a hot folder on your computer for use with your preferred imaging software, Tether Shooting Plug-in PRO for Adobe® Photoshop® Lightroom® and HS-V5 for Windows (sold separately).

By connecting the GFX 50S to a PC via USB cable and using this software, it is possible to transfer photographed images directly to the PC, as well as control the camera from the PC. Also, by using the Control Panel Window newly added to Tether Shooting Plug-in PRO for Adobe® Photoshop® Lightroom®, additional camera functions become available.
RAW FILE CONVERTER EX2.0 – powered by SILKYPIX (free of charge) RAW development software and Adobe® Photoshop® Lightroom® / Adobe® Photoshop® CC (sold separately). RAW development software is used for detailed corrections and advanced image processing that isn’t supported by the in-camera RAW conversion. Both software support Fujifilm’s “Film Simulation” modes, allowing creation of image data that is extremely close to Fujifilm’s advanced color reproduction.

FUJIFILM GFX 50S Key Features:

51.4MP Medium Format 43.8 x 32.9mm sensor for superior sharpness and image quality for all photographers
Adaptable to various aspect ratios, including 4:3 (default), 3:2, 16:9, 1:1, 65:24, 5:4, 7:6
FUJIFILM G Mount with short flange back distance of just 26.7mm
X-Processor Pro imaging processor
Detachable electronic viewfinder
Weather and dust resistant; operation to as low as 14 degrees Fahrenheit \ -10 degrees Celsius
File formats include three different JPEG settings (SUPER FINE, FINE, NORMAL), as well as two different RAW settings (uncompressed, compressed). TIFF output is also possible with in-camera RAW development
Full HD for Movie Mode: 1920×1080 29.97p/25p/24p/23.98p 36Mbps, in Film Simulation modes
Light body weighs approximately 43oz. \ 825g (including battery and memory card)
Uses SD Cards (UHS-II recommended)
Equipped with dual slots
Supports three different types of recording methods, “Sequential,” in which recording can be continued according to shooting order, “Backup,” which records the same data on two cards simultaneously, and “Sorting,” which records RAW and JPEG data on separate cards
Uses newly developed NP-T125 high capacity battery for approximately 400 photos (with Auto Power Save ON)
All FUJINON GF Lenses are dust and weather resistant, built to withstand operation at temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius allowing photographers to take them outdoors with confidence in challenging weather conditions.
The new FUJINON GF Lenses feature an aperture ring, a popular feature in the X Series, and have a new C (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body
A Fluorine coating applied to the front lens element creates a hydrophobic coating that repels moisture.
The GFX 50S and FUJINON GF lenses culminate to create a new camera system capable of creating the world’s highest level of photographic expressions by combining the thorough incorporation of knowledge regarding camera operation, optical design, image capture, and image processing.

Availability and Pricing

The new FUJIFILM GFX 50S Medium Format Camera Body will be available Late February, 2017 in the U.S. and Canada for USD $6,499.95 and CAD $8,499.99.

Also available in February, 2017 will be the first three FUJINON GF lenses. GF63mmF2.8 R WR for USD $1,499.95 and CAD $1,899.99, GF32-64mmF4 R LM WR for USD $2,299.95 and CAD $2,999.99, and GF120mmF4 R LM OIS WR Macro for USD $2,699.95 and CAD $3,499.99.

16th How big are those new MF cameras? An interesting comparison shot [PSK – xlt]

mf camera sizes

6th A date and price for the GFX50S? $6,499 (B&H) for the Body+EVF and should ship in February.
Lenses at launch will :

  • Fujinon GF 32-64mm f4 R LM WR $2,299-2,399
  • Fujinon GF 63mm F2.8 R WR $1,499
  • Fujinon GF 120 f4 R LM OIS WR Macro $2,599-2699

GF 23mm f4 R LM WR, GF 45mm f2.8 R WR, and GF 110mm f2 R LM, will ship by mid year.

5th Not usually a source for rumours, an article at Luminous Landscape say that DJI (the model helicopter people) have bought out Hasselblad.

There was a tie-up between the companies (Nov 2015 below) where DJI took a stake in Hasselblad, and now it seems they may have bought the rest?
Even if not so, the article gives a good potted history of the company, including the ‘Hasselbling’ range which no-one has yet adequately explained…

2016 December

29th Fuji release a number of videos about the upcoming GFX50, suggesting that it will hit the shelves ‘early 2017’ [FA]
Jan 19th is one date suggested for a ‘launch’.


15th Hasselblad are considering a macro XCD lens for the X1D next year [MR]
The X1D is due to start shipping by the end if this year.

2nd Sony are not in a hurry to move to medium format [Sar]


7th A longer Fuji interview [DPR]
4th Interesting overview of just what you can do with a large 100MP sensor in the IQ3 [DPR]

Just a few of the concens that will come with putting a 200MP sensor into a 5 series body (5Ds mk3 ? ;-)
And yes I might then start using a tripod a bit more often…


23rd An interview with Fuji about the GFX [DPR]

Much as expected, I’ve had received several ‘comments’ about Canon and MF – nothing of any consequence I’m afraid.

Whilst it’s true that Canon have looked at MF several times in the past, the limited size of the MF market doesn’t really fit with Canon’s desire to make products that turn a profit.
The fact that at Photokina Canon are showing a 5Ds body with a 120MP APS-H (~200MP FF) in it shows where they see future developments.

21st More info appearing about the GFX – see also pictures of the camera at DPR

Sensor is similar to the (Sony) one of the Hasselblad X1D – further development by Fuji
Shipping version will probably have an electronic shutter
Full-HD with 30 fps
Contrast Detection AF works well. Best with lenses with Linear Motor
Only the GF32-64mmF4 zoom lens has the linear motor
700 ms between shots
EVF: 3.69 megadots, 0.85x ~60 fps
Tethering support
RGB colour histogram for LV.
Range of adapters to connect third-party lenses to the GFX 50S, including leaf shutter lenses for studio and flash work.

20th Phase One announce the IQ1 100MP digital back [PhaseOne]
Two new blue ring lenses as well, the Schneider Kreuznach 45mm f/3.5 and Schneider Kreuznach 150mm f/2.8 IF
19th The Fuji MF mirrorless system is announced at Photokina (for 2017)
Here’s the press info with some photos…
PDF brochure for the GFX

FUJIFILM GFX 50S will give professional photographers the most extraordinary image quality in the history of Fujifilm.

Valhalla, N.Y., September 19, 2016 – In response to unprecedented interest from professional photographers, FUJIFILM North America Corporation today announces the development of the new medium format FUJIFILM GFX mirrorless digital camera system that will deliver unmatched and exceptional image quality. The innovative GFX system will reach a new Fujifilm photographic standard, and support its ongoing commitment to providing the total imaging solution for photographers.

FUJIFILM GFX 50S side view

Photographic Excellence and Innovation

Over the course of its proud history that extends over 80 years, Fujifilm has developed

and manufactured photographic films with advanced image resolution, outstanding

color reproduction and tonal qualities to meet the needs of professional photographers as well as photo enthusiasts. Fujifilm offers an extensive range of professional cameras under the consistent philosophy that “a camera is a tool for capturing your creative vision,” and high quality FUJINON lenses are an indispensable part of that commitment. All of the technologies and expertise of Fujifilm have been amassed to develop the new GFX, which uses a medium-format sensor to achieve the highest level of image quality and a completely new type of mirrorless system, and its companion FUJINON GF lenses.

FUJIFILM GFX 50S front view


The FUJIFILM GFX 50S mirrorless digital camera will feature the new FUJIFILM G Format 43.8 x 32.9mm sensor with an astonishing 51.4MP resolution and six FUJINON GF Lenses that will be introduced sequentially in early 2017.

FUJIFILM GFX 50S 'G' mount

Professional-use Mirrorless Camera System

As a long-term manufacturer of photographic films and medium-format film cameras,

Fujifilm was always aware of the impact that different formats have on photographic expressions. Using a larger format gives an ultimate enhancement to a camera’s ability to capture “texture,” “depth” and “dimension,” which cannot be attained even by substantially increasing the sensor’s pixel count.

Since the launch of the X Series, an increasing number of professional photographers

and photo enthusiasts expressed their desire to achieve the ultimate photographic expression with the X Series’ signature color reproduction. The GFX camera system with the G Format is Fujifilm’s response to their requests.

The FUJIFILM GFX 50S 51.4MP sensor can be adapted to various aspect

ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17, which were available in large and medium format film cameras. The GFX 50S will use the high-performance “X-Processor Pro” imaging processor to provide Fujifilm’s outstanding color and tone reproduction at an extremely high level. The result is the ultimate capability in photographic expressions that only Fujifilm can deliver thanks to its extensive knowledge in film and medium-format cameras.

Revolutionary Design Concept

The FUJIFILM GFX 50S revolutionizes the concept of medium-format cameras, and compared to conventional medium-format digital SLR cameras, the GFX is lighter in weight, and achieves a far more compact form factor.

FUJIFILM GFX 50S with EVF and grip

With regards to functionality, the camera follows in the footsteps of the X Series by featuring numerous physical buttons and dials, and is designed with an ergonomic grip, shaped carefully and optimized for the camera body and lenses.

The FUJIFILM GFX 50S will feature a detachable electronic viewfinder, which users can remove when using an external monitor or wanting to make the system even lighter. In addition, an optional adapter makes it possible to fit the EVF at any angle, giving greater freedom in thechoice of shooting angle. Other optional accessories that will be available at launch include the Vertical Battery Grip, which enhances functionality when shooting in the portrait orientation. The camera also supports tethered shooting, which has become an essential part of the professional photographers’ workflow, and will be compatible with various RAW conversion application software.


Newly-developed FUJINON Lenses

The FUJIFILM GFX 50S will use newly-designed FUJINON lenses with a new lens mount for highest performance and image quality.

A new lineup of FUJINON GF lenses, designed specifically for the GFX, supports the new G Mount. Taking advantage of the mirrorless system’s structure, the G Mount has the short flange back distance of just 26.7mm to shorten the back focus distance as much as possible. This prevents vignetting to achieve edge-to-edge sharpness of the world’s highest level.

The initial lineup will include the following six FUJINON lenses:

Standard prime “GF63mmF2.8 R WR” (equivalent to 50mm in the 35mm format)
Wide-angle standard zoom “GF32-64mmF4 R LM WR” (equivalent to 25-51mm in 35mm format)
Mid-telephoto macro 1:0.5 “GF120mmF4 Macro R LM OIS WR” (equivalent to 95mm in 35mm format)
Fast aperture mid-telephoto “GF110mmF2 R LM WR” (equivalent to 87mm in 35mm format)
Ultra-wide “GF23mmF4 R LM WR” (equivalent to 18mm in 35mm format)
Wide “GF45mmF2.8 R WR” (equivalent to 35mm in 35mm format)

63mm f2.8 lens

32-64mm f4 zoom lens

120mm f4 macro lens

110mm f2 lens

23mm f4 lens

45mm f2.8 lens

Additional Features

The new FUJINON lenses will feature an aperture ring, a popular feature in the X Series, and have a new C (Command) Position on the ring to enable aperture adjustments with the Command Dial on the camera body. Each lens will be dust and weather resistant, built to withstand operation at temperatures as low as 14 degrees Fahrenheit \ -10 degrees Celsius allowing photographers to take them outdoors with confidence in challenging weather conditions.

FUJIFILM GFX 50S Key Features:

51.4MP Medium Format 43.8 x 32.9mm sensor for superior sharpness and image quality for all professional photographers
Can be adapted to various aspect ratios, including 4:3 (default), 3:2, 1:1, 4:5, 6:7 and 6:17
FUJIFILM “G Mount” with short flange back distance of just 26.7mm
“X-Processor Pro” imaging processor
Detachable electronic viewfinder
Weather and dust resistant; operates as low as 14 degrees Fahrenheit \ -10 degrees Celsius

Availability and Pricing

The new FUJIFILM GFX system will be available in early 2017 in the U.S. with pricing to be announced at a later date.

* Design and specifications may be subject to change without notice.

2016 September 

17th A suggestion that the new Fuji MF camera may have an interchangeable viewfinder [FR]
2nd Looks as if Fuji might be announcing their MF system at a press conference on the 19th – or some other stuff ;-)


29th Updated comments relating to an MF system from Fuji, suggest that any camera will be launched with one zoom and two primes.
50MP and available in 2017

It’s been a while since Sony and MF were mentioned, apart from their sensors.

There’s a suggestion that a Sony MF camera will appear [saR]

“Sony will introduce a Camera utilizing the IMX161 Image sensor soon. This Sensor has 50 MPixel on an area of 44x33mm (Middle format). Details still are a bit fuzzy but will be revealed soon
So resolution and low light performance will be even better than on the A7R2”

Unless it’s a fixed lens camera, pitched well up market, I can’t see Sony managing another mount and range of lenses.
I’d note that mentions of Sony and medium formay on this page go back to 2007 ;-)


21st Fuji is working well to keep MF rumours going…
A suggestion that it will be a DSLR style camera [FR]


27th Several sites have ‘interviews’ with Hasselblad about the X1D.
A good collection of them assembled at PR
25th The X1D announcement has prompted the usually quiet digital MF rumours world into action again
A Fuji MF solution and three lenses is suggested [FR] – note that much of this goes back to comments in January this year (below)
22nd Hasselblad announce X1D MF mirrorless:
Press info [HB X1D]

Hasselblad is proud to introduce the groundbreaking X1D – weighing less than half that of a conventional digital medium format camera, the mirrorless 50MP camera is a game changer in the world of photography.

Inspired by the brand’s iconic design heritage, the camera is ergonomic and compact, offering a handling experience unlike any other. Handmade in Sweden, the X1D combines Scandinavian sensibility with beautiful performance.

Like the iconic V System, the X1D seamlessly combines portability with excellent optical quality for which the brand is renowned. Hasselblad has ingeniously introduced mirrorless technology to digital medium format for the first time ever, creating a precision performance camera that can sit in the palm of your hand. The 50MP CMOS sensor captures the finest details with true natural colours.

Commenting on the announcement Perry Oosting, Hasselblad CEO noted: “The X1D marks a pivotal point in Hasselblad’s rich 75-year history. This camera makes medium format photography available to a new generation of Hasselblad users, while pushing the existing limits of photography to new heights.”

A completely new family of dedicated autofocus lenses has been developed to support optical quality and portability, offering a wide range of shutter speeds and full flash synchronisation up to 1/2000th second.

Weighing just 725g and including HD video, Wi-Fi and built-in GPS, the X1D is a trusted partner and ideal travel companion. The robust exterior is dust and weather proof, providing durability to take with you wherever you go.

The X1D has been created with passionate photographers in mind, opening up Hasselblad to a new generation of creatives. Ideal for those who want to create the highest quality medium format images with a straightforward and easy to use camera that can fit in the palm of your hand.

The Hasselblad X1D is priced at 7,900 EUR / 8,995 USD / 5,990 GBP
Prices stated are exclusive of VAT

Hasselblad X1D

All new lens mount, accepting XCD lenses.

Two announced at launch: 45mm/3.5 and a 90/F4.5. More on the way, including a 30mm

An H lens adapter will extend support to Hasselblad’s existing H lens system.

Specs include a 3″ 920k-dot touchscreen and XGA EVF. Wi-Fi and GPS are built-in, with dual SD card slots.

Body with battery weighs 725g

The X1D will come in at $8995/£5990/€7900 for body-only.

A kit with 45mm F3.5 lens will cost $11,290, and bundled with both lenses the X1D will cost $13,985.

The XCD 45mm F3.5 will set you back $2,295 and the XCD 90mm F4.5 $2695.

Delivery? … August.

MSRP $8995/£5990/€7900
Body type
Body type Rangefinder-style mirrorless
Max resolution 8272 x 6200
Image ratio w:h 4:3
Effective pixels 51 megapixels
Sensor photo detectors 53 megapixels
Sensor size Medium format (44 x 33 mm)
Sensor type CMOS
Color space sRGB, AdobeRGB
Color filter array Primary color filter
Custom white balance Yes
Image stabilization No
Uncompressed format RAW + TIFF
File format JPEG (Exif v2.3)
Raw (3FR format)
Optics & Focus
Autofocus Contrast Detect (sensor)
Selective single-point
Face Detection
Live View
Manual focus Yes
Focal length multiplier 0.8×
Screen / viewfinder
Articulated LCD Fixed
Screen size 3″
Screen dots 920,000
Touch screen Yes
Screen type TFT LCD
Live view Yes
Viewfinder type Electronic
Viewfinder coverage 100%
Viewfinder resolution 2,360,000
Photography features
Minimum shutter speed 60 sec
Maximum shutter speed 1/2000 sec
Exposure modes Program
Aperture priority
Shutter priority
Built-in flash No
External flash Yes (Nikon compatible)
Flash X sync speed 1/2000 sec
Continuous drive 2.3 fps
Self-timer Yes
Metering modes Multi
Videography features
Resolutions 1920 x 1080 (30p, 25p)
Format H.264
Microphone Stereo
Speaker Mono
Storage types Dual SD/SDHC/SDXC slots
USB USB 3.0 (5 GBit/sec)
HDMI Yes (mini-HDMI)
Microphone port Yes
Headphone port Yes
Wireless Built-In
Wireless notes 802.11b/g/n/ac
Environmentally sealed Yes
Battery Battery Pack
Battery description 3200 mAh li-ion battery
Weight (inc. batteries) 725 g (1.60 lb / 25.57 oz)
Dimensions 150 x 98 x 71 mm (5.92 x 3.86 x 2.81″)
Other features
Orientation sensor Yes
GPS BuiltIn

18th It would seem that Hasselblad are announcing a ‘mirrorless’ camera using the Sony 50MP sensor next week, on the 22nd. The new camera will supposedly be compatible with existing Hasselblad medium format lenses. No real info other than a small detail of a shot of the camera. [PR] [MT]


12th At B&H, the original 40MP Pentax 645D is listed as discontinued.

That would be the one first appearing on this page in Feb 2007 at 31MP, even if it took until March 2010 to become a 40MP reality. The very first Pentax 645 Mockup at a show appeared all the way back in 2005

It’s quite likely that Sony’s 100MP sensor chip will appear in the next 645 later this year.
9th “Don’t expect Canon MF any time soon.”
With direct reference to potential Sony and Fuji MF camera talk of late, a note [thanks] from someone I’ve not heard from for a few years, say that whilst Canon has produced MF (and larger) versions of some of its sensor designs that exceed 250MP, they are test and engineering samples only, and that there is currently no MF system development team.
The ‘official’ line is that there is still plenty of development mileage in 35mm sensors and lenses, and that the size of the MF market just isn’t likely to be profitable.

My take from the note was that Canon is still following much of what was said in 2014 – see this translation at the time, of some senior management Canon comments at DPR 
The interview obviously presaged the 5Ds – next up … ‘full size mirrorless’?

6th With Sony making the big 100MP MF chip, are the finally going to bring something out a camera to use it?
A report that might suggest a Sony Mirrorless MF camera for Photokina [Sar]

Both Sony and Canon have said they ‘don’t rule out’ MF cameras [Dec 2014] and suggestions of Sony making some entry into ‘MF’ (often at Photokina) occur regularly in the 10 year history of this page (the longest running contiguous rumour page on the site)


8th further info from HB suggests a more portable MF solution may be coming – see the interview with its CEO [EPZ]
7th The H6D is announced, with 50 and 100MP sensors [HB]
“The H6D range introduces the H6D-100c with CMOS sensor, a 100MP option and the H6D-50c with a 50MP CMOS sensor. A wider range of shutter speeds from 60 minutes to 1/2000th of a second, increased ISO range and a faster shooting rate along with USB 3.0 Type-C connector that delivers exceptionally fast file transfer. The H lens range is fully compatible and, with the choice of a faster shutter speed, can be further leveraged than with previous ranges.
The H6D-100c brings 4K video capability to medium format. The high-definition rear touchscreen LCD delivers a pin sharp live view experience and Wi-Fi as standard, a HDMI connector, for external monitor connectivity, completes the tool set.
Built-in dual card slots allow enhanced media capability; a CFast slot allows for high-speed capture and an SD card slot enables maximum compatibility. The all new platform is capable of handling the largest file throughput with speed and ease using optimised algorithms for matchless quality les.
Hasselblad’s image processing software, Phocus, has been enhanced with the new 3.0 version delivering additional features that allow you to apply local adjustments in the image and a new graphical interface that improves work flow and user experience.”


Latest Medium Format news and rumours

2016 April

4th A Hasselblad event is organised in Berlin for the 15th. Time for something using Sony’s 100MP sensor? [PR]


30th Hasselbling no more? It seems that the new CEO is determined to bring forward new products, from Sweden, and no more rebadged Sony cameras [TM]

Hopefully an interesting Photokina.


25th The Fuji interview seems to have moved the prospects of a Fuji MF camera up into the ‘definite rumour’ category… [FR] Something for Photokina?

16th Fuji are thinking of going into the digital MF market [BjP p2 half way down]

““At the moment Fuji is not planning to launch a medium format camera, but we are conducting research and testing sensors in this area. We have a good history in the medium format market, and I think we would be successful again. We have the technology to make a very modern and high quality camera, but right now we are only investigating.” Ueno agreed that now would be a very good time for Fuji to enter the market, but it seems that not everyone in the company is quite as convinced.”

3rd Phase One decide it’s time to move to 100MP with the XF100MP

Sensor is described as ‘full frame’ medium format and developed with Sony

“Phase One and Sony have been development partners for years, the 50MP sensor being the first milestone of our cooperation, now found in the XF IQ3 50MP. Creating the full frame sibling to the 50MP CMOS system has been a top priority of Phase One for years. We’re proud to now deliver a solution that achieves the image quality requirements Phase One customers expect, all while providing the performance advantages inherent to 100MP CMOS sensor technology. Phase One sensor experts have been working hard to optimize the complete use of the 100MP sensor for the worlds most demanding photographers.”

Of course, ‘full frame’ is a somewhat more nebulous term in medium format land –

This one is 53.7mm x 40.4mm and gives 11608 x 8708 resolution – not quite 645

Sensors sizes…

Categories Format Frame size (mm) Image circle (mm)
1/1.7″ 7.6 x 5.7 9.2
2/3″ 8.8 x 6.6 11
1″ 12.8 x 9.6 16
4/3″ 17.3 x 13 21
APS-C (Canon) ~22.2 x ~14.8 26
APS-C (Nikon/Sony) ~23.6 x ~15.7 28
35mm 36 x 24 43
Medium Format Leica S 45 x 30 54
Pentax 645D 44 x 33 55
Kodak KAF 39000 CCD 49 x 37 61
Leaf AFi 10 56 x 36 67
H5D 54 x 40 67
Phase One P 65+, IQ160, IQ180 54 x 40 67
645 56 x 41.5 70
6×6 56 x 56 79
6×7 56 x 70 89
6×8 56 x 77 95
6×12 56 x 118 130
Large Format 4″x5″ 102 x 127 163
– typical exposed area ~94 x 120 ~153
10″x8″ 252 x 203 323
– typical exposed area ~244 x 195 ~312

Values for MF film formats are typical exposed areas, and that LF formats vary with type of film holder

Canon TS-E 24 MkII image circle = 67.2mm
Canon TS-E 24 Mk1 image circle = 58.6mm
comparison of film sizes

2015 December

2nd Several years ago Phase One bought a chunk of Mamiya, well, now they’ve emptied out the change jars and purchased the whole company over in Japan.

So, one less player in the MF backyard. [PP]


27th Presumably for more than glowing white grass and trees, there is now a version of the Pentax 645Z available with IR conversion [PR]

Aimed at “specialized agencies” (law enforcements, research institutions, etc.)

26th We’re told (thanks) via a dealer sourced rumour that there is indeed a Fuji system on the way.

Let’s hope that once it gets going, it advances a bit quicker than the Pentax system ;-)

25th How about an interchangeable lens MF system from Fuji? [FR]

Note that this is not the usual ‘fixed lens MF’ rumour that pops ups for Fuji every so often (based on their film cameras) but a real ‘system’.

6th Pentax FA645 35mm F3.5AL is due for announcement next week [dci – Google xlt]

5th Let’s see, you’re a drone camera maker – what do you do with all that spare cash?

Why, you decide to buy 20% of a medium format camera company.

20% of HB purchased by DJI [HB]

Time for HB branded drones to launch from your giant yacht or in-volcano HQ


7th Musical chairs in the MF market again?

Doubt has been cast on Hasselblad’s financials, with an unsourced suggestion [nC] that Phase One might take it on.


11th Hasselblad announce a new Chief Marketing Officer [HB]

I’d love to know his [honest] opinions about the HasselblingSony-H range and the Italian design studio … ;-)

So, what is Hasselblad for?

7th 50MP 5Ds a bit much?

The 37MP Leica S (Typ 007) has a new released date at B&H: August 31, 2015

37.5MP 30 x 45mm CMOS Sensor
Maestro II Image Processor
No Optical Low-Pass Filter
3.0″ 921.6k-Dot LCD Monitor
Pentaprism 0.87x-Mag. Optical Viewfinder
4K Video at 24 fps, 4:2:2 Color
Up to 3.5 fps Shooting, ISO 6400
DNG File Format, 16-Bit Color Depth
Built-In Wi-Fi and GPS Connectivity
Weather-Sealed Magnesium Alloy Body

Currently a mere $25,400 for the body, although there is talk that the price may yet go down a bit.

The camera was announced at Photokina last year – still, that’s a shorter release delay than Pentax have managed in the past, but not beating Canon’s dismal performance with the 1D X (~9 mths.)

2015 June

1st Phase One XF medium format camera, new LS lenses and IQ3 digital backs are leaked [PR]

There is a suggestion of some form of IS

Two new LS lenses appear as well: Schneider Kreuznach 120mm LS f/4 Macro and 35mm LS f/3.5


22nd Is it time for Medium Format from Fuji at FR

I note that since the 5Ds launch, the bottom has dropped out of the MF rumour market ;-)

I expect it will pick up again in time for Photokina next year…

2014 December

26th Both Canon and Sony don’t rule out medium format in end of year interviews (main rumours page)


24th Potential cameras from Sony and Mamiya? [PR]

50 megapixel medium format CMOS sensor (probably made by Sony)
Two versions will be sold under the Mamiya and Sony brands
Only the Sony version will have an EVF
The Mamiya model will have an OVF with OLED focus peaking
The lenses will also be sold under the Sony/Zeiss and Mamiya brands
New magnet-based lens attachment
The cameras will have 4 black classic control dials

How long until Canon feel that there is a need to dip their toes into this market? I think we’ll see a high res full frame DSLR before that, although I still keep hearing that there is a an ongoing design project for MF at Canon (but never any detail…)


30th Somewhere else for that Sony 50MP MF sensor to go? Suggestions of a Sony/Zeiss/Mamiya rangefinder some time next year [PR]
9th Hasselblad announce the H5X [HB] It even features viewfinders with built in flash…
Mamiya announce the Leaf Credo 50 at 50MP (it’s that sensor again)
50MP Credo Digital Back
44 x 33mm CMOS Sensor
3.2″ 1.15m-Dot Touchscreen LCD
ISO 100-6400, 14-Stop Dynamic Range
14 Bit Colour Depth
Continuous 1.2 fps
1/10,000 sec. to 60 min
FireWire 800 and USB 3.0

Good to see Firewire isn’t quite dead yet ;-)


12th Anything MF from Canon isn’t likely for a while [CR]

Not surprising – Canon is rarely the first to jump, although I’d expect a bit more than the EOS-M should it come ;-)

11th Suggestions of a Canon MF announcement of some sort at Photokina [PB]

Although an actual product announcement seems unlikely, a ‘technology demo’ or concept camera might appear. 

With the likely arrival of a replacement for the 7d, I’ wonder if any other significant product would be held over, so as not to distract from the ‘big event’ ? – a 7D2 and a move to MF would certainly get the headlines though.

8th Thanks for all the feedback on the MF info from the other day. I agree with most comments that this reflects more of keeping tabs on the market than any imminent products.
No details yet of anyone else using Sony’s 50MP chip yet, although there is talk of an updated 36MP A99ii for photokina [SR]

I’m told that quite a few Canon lenses have enough coverage for the Sony sensor… time to experiment?

6th It seems that Canon have been enquiring of more people whether they would have any interest in a Canon medium format system, this coming from reports of a recent questionnaire circulated to some of their ‘key users’.
We’re told (thanks) that Canon’s questions concentrated on image quality, usage scenarios and lens requirements.
It’s worth noting that there was much more about DSLRs and Video, but that the “MF stuff was new”

Anyone have more details of the questions?

29th That Sony 50MP MF sensor gets another potential place to live – with Nikon about to bring out a medium format line at Photokina [MR]
Long time readers of this page may remember the MX format [Jul 2009 and Nov 2008] and some lens info last September [6th]

Last year, it was suggested that Canon might have something MF related at Photokina this year.
There have been no further details, although one of our regular sources who commented at the time said that if the camera makers fortunes continued to decline (they have) then to expect some ‘throw at the wall and see what sticks’ products to appear (but not from Canon).


19th Suggestions (but no details) that Fuji will announce a mirrorless medium format camera this summer, using the Sony MF sensor.

Fuji have produced assorted MF cameras in the past, so they do have ‘form’ for this. Photokina could well see a bit of a resurgence in MF if that Sony sensor is easy to design into kit ;-) 

11th Has Hasselblad’s ‘push for bling’ been a bit too much for the company’s current corporate overlords? There are suggestions that Ventizz capital (owners since 2010) may be looking to offload the company before long [PR]

Who might be in the market for an MF camera company? 
Sony might be in the running (50MP sensor and hardware sources for the ‘blingocams’) but the numbers at Sony’s camera division are not great (who’s are?), and from a corporate POV Sony isn’t what it used to be – with Sony’s official numbers due this week we may see how their camera business is actually doing.
BTW there is a good overview of the obfuscation found in published camera company numbers [TH]


16th 645z sample image set on flk
15th 645z announced as expected – full Ricoh press info. Quick test at DPR
14th A whole stack of Pentax lenses for the 645D/z will now be also available in the US [PR] [B&H – prices]

Pentax smc FA 45mm f/2.8
Pentax smc FA 645 120mm f/4 Macro
Pentax smc FA 645 150-300mm f/5.6 ED IF
Pentax smc FA 645 150mm f/2.8 IF
Pentax smc FA 645 200mm f/4 IF
Pentax smc FA 645 300mm f/5.6 ED IF
Pentax smc FA 645 33-55mm f/4.5 AL
Pentax smc FA 645 35mmf/3.5 AL IF
Pentax smc FA 645 400mm f/5.6 ED IF
Pentax smc FA 645 45-85mm f/4.5
Pentax smc FA 645 55-110mm f/5.6
Pentax smc FA 645 80-160mm f/4.5
Pentax smc FA 75mm f/2.8

Bring out a wide tilt/shift and the whole system looks very interesting to me ;-)
12th Some pictures of the Pentax 645z appear [DI]
Full specifications [PR]

52.99MP CMOS without AA filter (51.4Mp effectively, 8265 x 6192 pixel)
ISO 100 – 204,800
SAFOX11 AF system, 27 point (25 cross type), LW -3 – +18
3.2″ LCD screen: 3:2 ratio, 1,037,000 dots
LiveView, contrast AF, focus peaking
TTL metering with 86k RGB sensor
3fps in JPEG L up to approx. 300 frames
Full HD video (1920×1080), 4K in intervall mode

10th The 654z may well include 4k video (what doesn’t these days) and will come in around $8500 [PR]
9th Is a new Leica S with 40-50MP and 4k video is on the way? [Dpp]
2nd The Pentax ‘Z’ update to the 645D is on its way [Ric]

To save you calculating, it looks as if the clock hits zreo in ~13 days (as I write this)-Tuesday 15th Apr 


26th Long ago, there was some mention of possible Sony MF products, and the recent Sony sensor in two MF cameras shows that they have the sensor for it (Sony has appeared before on this page March 2011, Sept. 2008 and Sept. 2007))
A new Sony MF rumour appears [SAR] and suggests that it won’t be a camera to compete with the Phase One or HB offerings, and will appear in the next 6 months …MF ‘Compact’ anyone?
4th The Hasselblad H5D-50c is officially launched – a snip at $27,500 [B&H – $30k with 80mm lens]

2014 February

19th In another ‘Money outfit buys camera co.’ episode, it seems that Phase One is about to be bought up (60%) by Silverfleet Capital [SFC via PR]
So much for Canon’s rumoured involvement… ?
15th News about the 645D II [DCW-google xlt]
It will be 40 – 50 MP, SAFOX XI AF module, 3 FPS, ISO max 102400 or 204800, shutter life ~100,000, live view (inc. movie function), USB 3.0 support for tethered shooting, price ~$10,000.
Release date April 2014.
6th A mark 2 version of the Pentax 645D appears likely for CP+
Using the same Sony 50MP sensor as the recent Phase One and HB announcements, it noted that “Market launch scheduled for Spring 2014” There are lenses too, but no launch dates. [Details via PR]
As long time readers of this page will know, Pentax announcements don’t have a good record in promptness of product delivery.
pentax 645 front
pentax 645 rear

2014 January

27th Some interesting details of Canon’s activity in Medium Format were sent over the weekend [thanks]
There is no interest in producing ‘a bit bigger’ sensors, since the major limitation on the long running MF project has been and continues to be the resources required to design (and then produce) the larger lenses that would be needed. There have been a range of medium/large format sensors produced (engineering tests, such as the vast [202mm x 220mm] sensor exhibited a few years ago).
We were also told that there would be -no- preview of MF this year at photokina, since it wasn’t yet close to a full system and would deflect some interest from an upcoming 35mm announcement at the top end.

So, we either do get something at photokina or we don’t – The info we’ve been sent on this has never been very firm, one way or the other. I’m certainly not saving my pennies for a Canon MF system yet… big pinches of salt needed!

26th Meanwhile Hasselblad’s move in making more expensive versions of Sony cameras raises questions about the replacement of CEO and chairman Dr Larry Hansen [AP]. Since the company had kept it quiet and would only say that Dr Hansen no longer works for Hasselblad, you do wonder whether Hasselbling had a role?
24th The Phase One IQ250 uses a Sony 50MP CMOS chip too [LL]
However, not a 645 sized chip, but a 1.3X crop with a physical size of 44 x 33mm.
The price will be $35k, or 25k euros.

The sensor is the same size as the Pentax 645D and 1.68x the area of 35mm, which is 2.6 times (Canon) APS-C.
so equivalent to an ~12MP APS-C sensor or ~30MP full frame.
It’s worth noting that the Sony 36MP FF sensor is only the equivalent of a 14MP APS-C

So, the new 50MP sensor has the same pixel density as the 2008 450D (XSi)
For more, see the sensor size and image circle chart below.

22nd Once again we’ve heard about Canon and medium format [thanks] and that Canon are still looking at development announcements for Photokina [see info here for Aug/Sept. 2013 below].
The emphasis was on a complete ‘system’ and how it would integrate with and expand the current EOS range. Given that previous comments have all emphasised the need for a solid business case for MF, maybe it’s time to see what came of Canon’s supposed investments in this area? [see 10th Aug below]
Meanwhile a possible reason for yesterday’s HB pre-announcement is suggested? PhaseOne is going to announce their new IQ250 digital back with a new 50MP CMOS sensor, 2 fps, 15 stops DR and ISO up to 6400. [PR]
At last the Hasselblad/Sony linkup is showing signs in the high end, as opposed to the ‘more money than sense’ market. Sony and HB are working on MF sensors. Maybe a ‘cheap’ Sony MF camera too [SAR]

Historical note – there have been Canon MF rumours for every Photokina of the last decade – BIG pinch of salt needed, but with a threat from Sony, Canon might actually do somethig ;-)

21st Hasselblad are still looking to make ‘real’ MF cameras (as opposed to the Lunar/Stellar) with their first 50MP CMOS sensor camera. [HB]

“Hasselblad is set to launch the world’s first 50MP medium format camera using CMOS sensor technology. The groundbreaking H5D-50c will go on sale in March.
Ove Bengtson, Hasselblad Product Manager said: “This pioneering 50 megapixel CMOS sensor camera is based on our H5D-50 model but will offer a faster capture rate; longer shutter speed capability and much greater ISO performance. It will provide greatly improved Live Video in Phocus and will also be available with Multi-Shot functionality.”
He added: “We believe this will provide a highly compelling option for professional photographers who prefer a more versatile camera that enables them to immediately embrace a wider range of photo-disciplines but still encapsulating the exceptionally high-end image quality associated with Hasselblad.””

2013 November

26th Leica complete their takeover of Sinar [FB]

“On Monday, Leica Camera AG, Solms, finalised the takeover of Sinar Photography AG, Zurich, the Swiss manufacturer of view cameras. Both companies have agreed that the details of the transaction will not be disclosed. Sinar Photography AG is the leading manufacturer of equipment for professional view camera photography and the only provider in this segment to offer complete digital solutions for view camera photographers. The Sinar product portfolio offers everything from cameras and lenses to digital backs, shutter systems and workflow software. Marketing, product management, support, development and production will remain in the hands of Sinar in Switzerland. Sales and distribution of the product portfolio will be handled by Leica Camera AG and the worldwide dealer network of Sinar Photography AG.”


26th The Mk2 version of the Pentax 645D will be along some time [PR]. Plans for the 645DII were delayed from this year. The earliest Pentax 645D info we have here is from a 2005 mockup, seen at a show. The camera appears in numerous guises throughout this page, including the real one, announced in 2010

Pentax 645D - mock up from 2005

3rd Whilst Nikon has made large format lenses for many years, Sony is not known in this area.
It’s been pointed out (thanks) that if you look at the large/medium format exhibitor list for the upcoming PDN show, that Sony appears… [PDN]

Arca Swiss, Inc., BorrowLenses, Digital Transitions, Inc., Focus Camera Inc
Freestyle Photographic, FUJIFILM North America Corporation
H.P. Marketing Corp (Novoflex items), KEH Camera
Leica Camera Inc, Nikon Inc, Samy’s Camera, Sinar Photography AG
Sony Electronics Inc, WYNIT Distribution, LLC

A look at the exhibitor list, suggests that being in a category is no certain indicator of having much to do with it though
I would note though that Canon has long considered Sony its biggest longer term competitor in the pro camera market, they have the Zeiss link for lenses, and Sony has appeared before in the MF rumours (March 2011, Sept. 2008 and Sept. 2007)

2013 September

28th I note with the garbling that sometimes occurs with rumours wandering from site to site, there is a comment doing the rounds that “all current EF lenses will compatible with Canon Medium Format cameras”[sic]
I regard this as highly unlikely – they just don’t have the image circle or flange distance required.
See the charts below for some info.
What we were told was that MF ‘EF’ lenses would work on current lenses -with an adapter- much like the EF-M adapter for the EOS-M
27th We’re told [thanks] that any MF system will become part of the EOS family, since a key aspect of the MF project is how it positions the Canon camera brand ‘as a whole’ in the market in years to come. There are seen to be enough prosumer buyers and pro photographers wanting to distinguish their output, to make MF a ‘positive contributor to the EOS brand’.

Whether that means that Canon think it will be profitable in itself was unclear. I’ve now had several comments along these lines, but little detailed info. 
I’m still a bit sceptical about whether this is for real or (given some of the sources) more about testing market perceptions.
If something is happening, I’m not expecting any more detailed ‘leaks’ until next year and, given recent history, maybe not until we’re almost at photokina itself?

For those still wondering how much a Canon MF system might cost, it’s worth noting that Hasselblad are increasing the prices of their H series lenses from the start of October [PR]
25th A suggestion [CR] that Canon MF would be a joint venture and first seen at photokina next year.
9th I’m told [thanks] that more resources have been allocated to MF work at Canon, and that several of their big name ‘promoters’ have been approached about potential testing and their interest in MF.

If true, then it still suggests to me that any official announcements are quite some time off.

7th I was reminded of the last Nikon MF rumours – the MX format [Jul 2009 and Nov 2008]

Yesterday’s table was put together in a bit of a hurry – hopefully it’s now a bit more accurate and comprehensive. – thanks to everyone who took trouble to let me know..

6th It seems that someone at Nikon is still looking at medium format (120mm image circle)
There is a new Nikon patent for a 100mm f2.5 lens [EG-xlt]
In recent comments about the decline of the camera market, Nikon have suggested [Nk] that they:
“…expect a shift towards newer products that have higher profit margins”
That said, developing your own MF system is not a trivial matter – has anyone heard anything?
120mm fits quite a big sensor, or gives a lot of shift…

Categories Format Frame size (mm) Image circle (mm)
1/1.7″ 7.6 x 5.7 9.2
2/3″ 8.8 x 6.6 11
1″ 12.8 x 9.6 16
4/3″ 17.3 x 13 21
APS-C (Canon) ~22.2 x ~14.8 26
APS-C (Nikon/Sony) ~23.6 x ~15.7 28
35mm 36 x 24 43
Medium Format Leica S 45 x 30 54
Pentax 645D 44 x 33 55
Kodak KAF 39000 CCD 49 x 37 61
Leaf AFi 10 56 x 36 67
H5D 54 x 40 67
Phase One P 65+, IQ160, IQ180 54 x 40 67
645 56 x 41.5 70
6×6 56 x 56 79
6×7 56 x 70 89
6×8 56 x 77 95
6×12 56 x 118 130
Large Format 4″x5″ 102 x 127 163
– typical exposed area ~94 x 120 ~153
10″x8″ 252 x 203 323
– typical exposed area ~244 x 195 ~312

Values for MF film formats are typical exposed areas, and that LF formats vary with type of film holder

Canon TS-E 24 MkII image circle = 67.2mm
Canon TS-E 24 Mk1 image circle = 58.6mm
comparison of film sizes


18th We’re told (thanks) that nothing will appear in any Canon branded MF range until there are enough items to introduce it as a ‘system’. This will include ‘Canon designed’ [sic.] lenses with a new larger version of the EF mount (tentatively called EF-L) and, as with the EOS-M EF->EF-M adapter, a way to allow them to be used seamlessly as very high quality lenses on the current EF mount.
The lens development is being influenced by the new range of ‘Cinema’ lenses (I note their prices!)
The aim is a ‘show stealing’ announcement at Photokina next year, but no details on when any cameras might be offered for sale.

I’ve seen other related comments (thanks) which emphasise that this is still at a relatively early stage and the business relevance has not been established. 
My own thoughts are that with the recent decline in DSLR sales, this might be a tricky one to get a good return on the necessary investment? 

14th More hints and noises, with several people telling CR that there is something afoot.
12th The only followups (where the source was known) I’ve had from the other day, was one complete dismissal and one saying that it would happen, and announced in a very big way, but not to expect to see any potential products (and then only demos) until photokina next year.

Nothing overly convincing from my own POV, but thanks for all the comments and background info ;-)

10th With the market for compacts shrinking is Canon looking to expand its range of cameras upwards, or just after some useful technologies and cross licensing deals?
We’re told (thanks) that they have been investing significantly in a major European medium format digital camera manufacturer. At the moment, there is no talk of an outright purchase, but it remains an option.

Although it’s only my reading between the lines, the only company I can think of that fits this would be Phase One. If handled well, it could benefit both companies, certainly giving Canon a potential foot in the high end market, that from a marketing point of view, gives a long way to the top, from a basic Canon DSLR.
Organisationally, I’d suspect the fit would be less smooth ;-)
Does anyone have any more info? This one came out of nowhere, so the usual pinch of salt is suggested…
Discuss with Keith this on G+ 

2013 July

24th I’ve been looking round for any mentions of Canon and larger sensors, and have come up blank.


This page goes back to 2013. Older info is on the Medium format archive page 2006-12

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