Photography and business

Articles about the business side of photography – how to be a pro photographer

Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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More specialist index pages

• Keith’s photo blog
• Keith’s photography videos
• Index for all of Keith’s videos [600+]
• Articles and Reviews
• Colour Management
• All about using tilt and shift
• Equipment Keith uses
• Photography book reviews

For even more detail, check the category listings and search box at the right of the page

Articles reflecting business aspects of photography

• How much to charge for photographyHow to work out what you should be charging for your photography. The fundamental numbers behind running a photography business.
• Are the camera companies looking backwards?Photography shows are meant to give an idea where the industry is going - does anyone really have any idea though? Trade shows are not showing the direction
• What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
• Will they sell?So, you've sold a few photographic prints - do you have the makings of a print business, or is it just a hobby? Some thoughts on what you need to consider if you want to make print sales a significant part of your photo business.
• So, you’re thinking of becoming a photographer some time?So, you're sharing photos in Flickr / 500px / instagram and you're toying with the idea of taking up photography for a living some time. What sort of things should you start doing now, just in case.
• Book Review Make money with your digital photography Erin ManningKeith Cooper reviews Make money with your digital photography by Erin Manning, a comprehensive guide and introduction to the business of photography
• X-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
• Expanding your photo businessThere are three basic ways of growing your photography business - lots of variations, but three fundamental approaches. Keith looks at examples of how these principles can apply to a pro photographer and why minor changes can multiply together to make a real difference to profitability.

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Some of Keith’s personal views about photography

• When passion -does- make a differenceWhy a passion for your photography will help your business if used the right way. It's never enough on its own, but used wisely it can work wonders.
• The photographer in the orange hatHow do you make your photography business stand out from the crowd. It's always best to consider what ways are actually of benefit to the business and making a profit
• Is your photo business any good?Are there too many professional photographers for the size of the market today? Why analysing at your own business directions and performance is vital if you are going to carry on working in photography. The tide is coming in and the beach is looking crowded...
• Book Review On Being a PhotographerKeith Cooper reviews the book 'On Being a Photographer: A Practical Guide' by Bill Jay and David Hurn ISBN-13: 978-1888803068
• Photography – I could do that…So, you want to be a professional photographer? It takes rather more than a few ideas and people telling you that your photos are really good. There is lots of help and advice out there. Most people never act on their good ideas ...will you?
• Film – the numbers say goodbyeA few years ago (2003) I wrote some guidelines for people looking for a camera. In it I confidently expected that whilst digital was the future, film would be round for 'quite some time' - how was I wrong?
• Telling customers where to go…What won't you do in your photography business. Sometimes you need to decide if a job is really worthwhile, and when to say no thanks to a potential client.
• Artists’ statements – do you ever believe them?Can an Artist's Statement be meaningful and relevant? Is it possible to write one that people believe? Can you do it with a straight face?

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Keith’s photo business videos

These are videos embedded in articles/reviews.

For a full index of all videos on YouTube, there is a categorised index page here:

Index: All of Keith’s YT videos

• Video: Limited edition printsVideo: Limited edition prints of your work - are they really worth making and are they even relevant to the print market you are in? Who wants to buy them?
• Video: working as an architectural photographerVideo: working as an architectural photographer - Is it a job for you? Looking at the business and photography aspects of being a professional architectural photographer
• Video: Selling prints from your archiveVideo: Selling prints from your archive? Seems a good way to make some money... You've lots of photos and a good printer. Just how difficult could it be
• Video: The print quality triangleVideo: The print quality triangle - Are you looking for a cheaper high quality printer for photos/art? What factors limit your choice and how do you decide what matters
• Video: Sell your fine art printsVideo Keith looks at what you need to consider if you want to sell your fine art prints into the 'fine art' market. Could your hobby become a business? (7m 40s)
• Video: So, do you need a large printerVideo: Do you need a large printer. Some of the things to consider before getting a large format printer - it's about far more than bigger sheets of paper (21 mins)
• Video: Showing prints at galleriesVideo: Keith looks at showing prints at galleries and what you need to know and ask about if you want to exhibit and maybe sell your own photos at galleries (19m 08s)
• Video: Selling your printsvideo: Keith looks at if you can make money from selling your prints of your photos and artwork? What do you need to know? (10m 36s)

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Lighting, colour and web use of images

• Video: Epson ET-8550 and selling printsKeith looks at whether the ET-8550 and its prints are good enough to sell and what different factors you need to consider if looking to sell your work (12m 45s)
• Video: Printing your own cards needs good cardKeith looks at printing your own greeting cards and why good media/card and printers are essential, but are not all you need to consider for for a business (10m 30s)
• Looking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
• On site product photography setupBasic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
• What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
• X-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.

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Books and reviews for photographers with a business

• Book Review: The photography exercise bookBook review and video: The photography exercise book by Bert Krages. Training your eye to shoot like a pro. Subjects to study and photograph that will help train your photographic vision and produce the photos you want (and know why)
• Book review – Marketing and promotionBook Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles. Includes short video review
• Book Review: Starting Your Career as a Freelance PhotographerBook review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney) Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last.
• Book Review On Being a PhotographerKeith Cooper reviews the book 'On Being a Photographer: A Practical Guide' by Bill Jay and David Hurn ISBN-13: 978-1888803068
• Book Review Make money with your digital photography Erin ManningKeith Cooper reviews Make money with your digital photography by Erin Manning, a comprehensive guide and introduction to the business of photography

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

• Model releases and commercial use – Great article by Dan Heller about why most of what you hear on the internet about the need for releases is rubbish
• http://www.danheller.com/truisms.html
  Some very pertinent information that Keith regularly points out to the many people who ask him about becoming a professional photographer.
• Business Link UK government advice and support for setting up your own business
• Business in Canada – useful advice, not just for Canada
• US Small Business Administration