Video: Differentiating your photo business
Standing out from the crowd
Why specialise & differentiate your photography business from the rest
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The photographer in the orange hat
Standing out from the crowd – why specialise & differentiate your photography business from the rest. What helps your business profitability and is it a big enough niche (9m 20s)
Keith Cooper looks at aspects of making your photography business different from the crowd, what works and why it’s important to remember that the business needs to make a profit. How specialisation can help if you remember why it’s being done.
See also this article from a while back
One of Keith’s articles about the business side of photography:
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Keith explains tilt and shift lenses
Keith has written a book that looks at the many ways that tilt/shift lenses can benefit your photography from a technical and creative point of view.
There is also a specific index page on the site with links to all Keith's articles, reviews and videos about using tilt and shift.
We've a whole section of the site devoted to Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews. Other sections include Colour management and Keith's camera hacks - there are over 1200 articles/reviews here...
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