Video: Skill without marketing isn’t a business
Why your photo skills need marketing
Your skills count for little without proper marketing
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Without marketing, your photography skills count for little
Professional photography as a profitable business – Why photo skills without proper marketing count very little towards your business success (9m 50s)
Keith Cooper looks at why your photography skills need marketing to be of use to your pro photography business.
Even being famous needs continuous marketing and was usually achieved through a lot of hard work and development of a brand.
Skill without marketing is just a hobby. Great photography does not market itself – it needs to put in front of people it is relevant to.
Based on one of Keith’s business articles:
One of Keith’s articles about the business side of photography
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Keith explains tilt and shift lenses
Keith has written a book that looks at the many ways that tilt/shift lenses can benefit your photography from a technical and creative point of view.
There is also a specific index page on the site with links to all Keith's articles, reviews and videos about using tilt and shift.
We've a whole section of the site devoted to Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews. Other sections include Colour management and Keith's camera hacks - there are over 1200 articles/reviews here...
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