To get your photography business noticed you need to stand out from the crowd. Remember to market the benefits you offer as opposed to features. There are lots of similar businesses out there - you need to find the unique points that differentiate your...
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Why are professional photographers so bad at marketing? Some things they should consider to improve the performance of their business. Just make it easier, they all begin with the same letter....
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As a professional photographer, do you know the value of your photographic work to your clients? Do you make the mistake of trying to sell your business features rather than the benefits clients will get from using you? ...
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Every so often there are calls to regulate professional photographers. Keith looks at some of the information from a recent survey of UK pro photographers, and why he is happy to teach people to do their own photography, and why calls for registration miss the...
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What are the real challenges facing working professional photographers. Keith Cooper looks at a survey from mid 2010 that purports to give some answers....
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With it being so easy to set up a professional photography business, there are some key business mistakes to avoid. Remember that it's a business, not a job. Keith discusses 5 big mistakes he makes an effort to avoid...
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Who will buy your photographic prints and does it matter if you like the prints yourself? Why would anyone buy your work....
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As a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers...
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There is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK....
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Free guide to choosing a professional commercial photographer. Questions that you should consider asking your commercial photographer...
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