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Photography and business

Articles about the business side of photography – how to be a pro photographer


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Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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basic product photography
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Articles reflecting business aspects of photography

  • Selling cameras in the UK and a changing market for photographySelling cameras in the UK and a changing market for photographyHow the changes and ongoing decline in the market for cameras affect my business as a working photographer
  • How much to charge for photographyHow much to charge for photographyHow to work out what you should be charging for your photography. The fundamental numbers behind running a photography business.
  • Are the camera companies looking backwards?Are the camera companies looking backwards?Photography shows are meant to give an idea where the industry is going - does anyone really have any idea though? Trade shows are not showing the direction
  • What paper should I use?What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
  • Will they sell?Will they sell?So, you've sold a few photographic prints - do you have the makings of a print business, or is it just a hobby? Some thoughts on what you need to consider if you want to make print sales a significant part of your photo business.
  • So, you’re thinking of becoming a photographer some time?So, you're thinking of becoming a photographer some time?So, you're sharing photos in Flickr / 500px / instagram and you're toying with the idea of taking up photography for a living some time. What sort of things should you start doing now, just in case.
  • Book Review Make money with your digital photography Erin ManningBook Review Make money with your digital photography Erin ManningKeith Cooper reviews Make money with your digital photography by Erin Manning, a comprehensive guide and introduction to the business of photography
  • X-rite updates i1Profiler LicenseX-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.

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Some of Keith’s personal views about photography

  • Video: Skills and changes in your photo businessVideo: Skills and changes in your photo businessProfessional photography as a changing business - Two videos: Changing your skills, and learning new ones (10m 30s) and changing your business models over time (5m 40s)
  • Video: Skill without marketing isn’t a businessVideo: Skill without marketing isn't a businessProfessional photography as a profitable business - Why your photo skills, without proper marketing, count very little towards your business success (9m 50s)
  • Video: What sorts of photo work not to doVideo: What sorts of photo work not to doProfessional photography as a business - The importance of choosing what what sorts of work not to do and how it helps you plan your future business (12m 40s)
  • Video: Differentiating your photo businessVideo: Differentiating your photo businessStanding out from the crowd - why specialise & differentiate your photography business from the rest. What helps your business profitability and is it a big enough niche. Does Keith need a new hat? (9m 20s)
  • Video: What matters to print buyersVideo: What matters to print buyersKeith looks at why what personally matters to you about your photography is largely irrelevant for most people who might buy your prints. Why it helps to find someone whose opinions you can trust and why different print types might appeal to potential buyers. Sometimes your prints do just need to match the curtains. (9m)
  • Video: Why do your prints sell?Video: Why do your prints sell?Part three of Keith's look at print sales for photographers. In selling prints, do you know why you are doing it and do you know why people might want your prints? The emotions in print viewing and the need for a steady supply of customers (8m)
  • Video: Are your print sales a businessVideo: Are your print sales a businessKeith looks at how selling a few prints is only the start and very different from making a profitable business. Who buys prints and does your work match what they want. Where are your markets (pt.2 of a series of short videos - 11m 40s)
  • Video: So, you want to sell your prints?Video: So, you want to sell your prints?Keith is often asked where to sell photo prints. Is this really the key question you should be asking? Do you know will buy them and what they want? First of a series of videos looking at what to do with your prints (6m 30s)

Keith’s photo business videos

  • Video: Skills and changes in your photo businessVideo: Skills and changes in your photo businessProfessional photography as a changing business - Two videos: Changing your skills, and learning new ones (10m 30s) and changing your business models over time (5m 40s)
  • Video: Skill without marketing isn’t a businessVideo: Skill without marketing isn't a businessProfessional photography as a profitable business - Why your photo skills, without proper marketing, count very little towards your business success (9m 50s)
  • Video: What sorts of photo work not to doVideo: What sorts of photo work not to doProfessional photography as a business - The importance of choosing what what sorts of work not to do and how it helps you plan your future business (12m 40s)
  • Video: Differentiating your photo businessVideo: Differentiating your photo businessStanding out from the crowd - why specialise & differentiate your photography business from the rest. What helps your business profitability and is it a big enough niche. Does Keith need a new hat? (9m 20s)
  • Video: What matters to print buyersVideo: What matters to print buyersKeith looks at why what personally matters to you about your photography is largely irrelevant for most people who might buy your prints. Why it helps to find someone whose opinions you can trust and why different print types might appeal to potential buyers. Sometimes your prints do just need to match the curtains. (9m)
  • Video: Why do your prints sell?Video: Why do your prints sell?Part three of Keith's look at print sales for photographers. In selling prints, do you know why you are doing it and do you know why people might want your prints? The emotions in print viewing and the need for a steady supply of customers (8m)
  • Video: Are your print sales a businessVideo: Are your print sales a businessKeith looks at how selling a few prints is only the start and very different from making a profitable business. Who buys prints and does your work match what they want. Where are your markets (pt.2 of a series of short videos - 11m 40s)
  • Video: So, you want to sell your prints?Video: So, you want to sell your prints?Keith is often asked where to sell photo prints. Is this really the key question you should be asking? Do you know will buy them and what they want? First of a series of videos looking at what to do with your prints (6m 30s)

Lighting, colour and web use of images

  • Room lighting for image editingRoom lighting for image editingPaying some attention to the lighting levels and decoration in the areas where you edit photographs has a beneficial influence on quality and consistency
  • Better pictures for your web siteBetter pictures for your web siteSimple steps for improving the quality of photos used on your web site. Things that can make a real difference.
  • Saving images for web useSaving images for web useSome of the things to consider when saving images for web use - how care with resizing and basic sharpening can give them a bit more punch

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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Other areas of our site that may be of interest...

All the latest articles/reviews and photo news items appear on Keith's Photo blog 

tilt-shift book

Keith explains tilt and shift lenses

Keith has written a book that looks at the many ways that tilt/shift lenses can benefit your photography from a technical and creative point of view.

ISBN 9781785007712

Book now available

There is also a specific index page on the site with links to all Keith's articles, reviews and videos about using tilt and shift.

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews. Other sections include Colour management and Keith's camera hacks - there are over 1200 articles/reviews here...

Articles below by Keith (Google's picks for matching this page)


 

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