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Photography and business

Articles about the business side of photography – how to be a pro photographer



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Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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basic product photography
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Articles reflecting business aspects of photography

  • So, can you start a photography businessSo, can you start a photography businessSo, can you start a photography business? Will it last? Are you sure you know the difference between photography as a hobby and running a successful and profitable photography business. Some of the things you need to think about.
  • Book Review: The photography exercise bookBook Review: The photography exercise bookBook Review: The photography exercise book by Bert Krages. Training your eye to shoot like a pro. Subjects to study and photograph that will help train your photographic vision and produce the photos you want (and know why)
  • Book Review: Starting Your Career as a Freelance PhotographerBook Review: Starting Your Career as a Freelance PhotographerBook review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney) Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last.
  • Book review – Marketing and promotionBook review - Marketing and promotionBook Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles
  • Photo business advice for your competitorsPhoto business advice for your competitorsPhoto business advice that is probably best for your competitors - Business advice you'll hear and read, and should know when to avoid. (pt.5)
  • 10 more unwise photo business tips10 more unwise photo business tips10 more unwise photo business tips from our collection - Photography business ideas you may hear that are not as good as they seem (pt.4)
  • More popular myths of pro photographyMore popular myths of pro photographyMore common photography business myths, why many popular business tips for photographers are probably quite wrong for your photographic business (pt.3)
  • Photography business tips that miss the pointPhotography business tips that miss the pointMore common photography business tips are discussed, along with reasons that they may not be particularly good ones for a successful business (pt.2)

There are over 1100 free articles and reviews on the site - thanks to everyone who helps support it.
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Some of Keith’s personal views about photography

  • Video: Skills and changes in your photo businessVideo: Skills and changes in your photo businessProfessional photography as a changing business - Two videos: Changing your skills, and learning new ones (10m 30s) and changing your business models over time (5m 40s)
  • Video: Skill without marketing isn’t a businessVideo: Skill without marketing isn't a businessProfessional photography as a profitable business - Why your photo skills, without proper marketing, count very little towards your business success (9m 50s)
  • Video: What sorts of photo work not to doVideo: What sorts of photo work not to doProfessional photography as a business - The importance of choosing what what sorts of work not to do and how it helps you plan your future business (12m 40s)
  • Video: Differentiating your photo businessVideo: Differentiating your photo businessStanding out from the crowd - why specialise & differentiate your photography business from the rest. What helps your business profitability and is it a big enough niche. Does Keith need a new hat? (9m 20s)
  • Video: What matters to print buyersVideo: What matters to print buyersKeith looks at why what personally matters to you about your photography is largely irrelevant for most people who might buy your prints. Why it helps to find someone whose opinions you can trust and why different print types might appeal to potential buyers. Sometimes your prints do just need to match the curtains. (9m)
  • Video: Why do your prints sell?Video: Why do your prints sell?Part three of Keith's look at print sales for photographers. In selling prints, do you know why you are doing it and do you know why people might want your prints? The emotions in print viewing and the need for a steady supply of customers (8m)
  • Video: Are your print sales a businessVideo: Are your print sales a businessKeith looks at how selling a few prints is only the start and very different from making a profitable business. Who buys prints and does your work match what they want. Where are your markets (pt.2 of a series of short videos - 11m 40s)
  • Video: So, you want to sell your prints?Video: So, you want to sell your prints?Keith is often asked where to sell photo prints. Is this really the key question you should be asking? Do you know will buy them and what they want? First of a series of videos looking at what to do with your prints (6m 30s)

Keith’s photo business videos

  • Video: Skills and changes in your photo businessVideo: Skills and changes in your photo businessProfessional photography as a changing business - Two videos: Changing your skills, and learning new ones (10m 30s) and changing your business models over time (5m 40s)
  • Video: Skill without marketing isn’t a businessVideo: Skill without marketing isn't a businessProfessional photography as a profitable business - Why your photo skills, without proper marketing, count very little towards your business success (9m 50s)
  • Video: What sorts of photo work not to doVideo: What sorts of photo work not to doProfessional photography as a business - The importance of choosing what what sorts of work not to do and how it helps you plan your future business (12m 40s)
  • Video: Differentiating your photo businessVideo: Differentiating your photo businessStanding out from the crowd - why specialise & differentiate your photography business from the rest. What helps your business profitability and is it a big enough niche. Does Keith need a new hat? (9m 20s)
  • Video: What matters to print buyersVideo: What matters to print buyersKeith looks at why what personally matters to you about your photography is largely irrelevant for most people who might buy your prints. Why it helps to find someone whose opinions you can trust and why different print types might appeal to potential buyers. Sometimes your prints do just need to match the curtains. (9m)
  • Video: Why do your prints sell?Video: Why do your prints sell?Part three of Keith's look at print sales for photographers. In selling prints, do you know why you are doing it and do you know why people might want your prints? The emotions in print viewing and the need for a steady supply of customers (8m)
  • Video: Are your print sales a businessVideo: Are your print sales a businessKeith looks at how selling a few prints is only the start and very different from making a profitable business. Who buys prints and does your work match what they want. Where are your markets (pt.2 of a series of short videos - 11m 40s)
  • Video: So, you want to sell your prints?Video: So, you want to sell your prints?Keith is often asked where to sell photo prints. Is this really the key question you should be asking? Do you know will buy them and what they want? First of a series of videos looking at what to do with your prints (6m 30s)

Lighting, colour and web use of images

  • Room lighting for image editingRoom lighting for image editingPaying some attention to the lighting levels and decoration in the areas where you edit photographs has a beneficial influence on quality and consistency
  • Better pictures for your web siteBetter pictures for your web siteSimple steps for improving the quality of photos used on your web site. Things that can make a real difference.
  • Saving images for web useSaving images for web useSome of the things to consider when saving images for web use - how care with resizing and basic sharpening can give them a bit more punch

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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Other areas of our site that may be of interest...

All the latest articles/reviews and photo news items appear on Keith's Photo blog 

tilt-shift book

Keith explains tilt and shift lenses

Keith has written a book that looks at the many ways that tilt/shift lenses can benefit your photography from a technical and creative point of view.

ISBN 9781785007712

Book now available

There is also a specific index page on the site with links to all Keith's articles, reviews and videos about using tilt and shift.

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews. Other sections include Colour management and Keith's camera hacks - there are over 1200 articles/reviews here...

Articles below by Keith (Google's picks for matching this page)


 

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