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Video: Differentiating your photo business

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Standing out from the crowd

Why specialise & differentiate your photography business from the rest


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The photographer in the orange hat

Standing out from the crowd – why specialise & differentiate your photography business from the rest. What helps your business profitability and is it a big enough niche (9m 20s)

Keith Cooper looks at aspects of making your photography business different from the crowd, what works and why it’s important to remember that the business needs to make a profit. How specialisation can help if you remember why it’s being done.

See also this article from a while back

One of Keith’s articles about the business side of photography:

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