Lots of photography sites are adding review videos and podcasts to their content. All too often it’s badly made and wastes visitors time – does it have to be like this?
I’m regularly asked about adding video content and podcasts to the Northlight Images site – why hasn’t it happened?
Well, apart from having a face for radio and a voice for mime, I just don’t have the desire to take up a chunk of my audience’s time for them to find that there was nothing in the video of interest, or that couldn’t have been written in half a dozen paragraphs with a few good pictures. Putting something on video just because decent writing takes some time and effort, is not happening anytime soon round here…
Take a long article (and yes, there are quite a few on the site) – you can scan the entire thing quite quickly, or just jump to the conclusions or summary. Try doing that with a video, or even worse an audio recording (aka ‘podcast’). My wife assures me that my technical monologues would be a good sleep aid though :-)
After sitting through several so called ‘video reviews’ of products and feeling that the useful bits could have been written in a Tweet, I’m all too often taken by the feeling that I should demand back the 12 minutes just lost. OK it was free – that doesn’t mean it should be worth exactly what I paid for it…
Too much dross! – I’m resisting the urge to point to some of the more annoying examples, just because I feel they have sucked enough élan already.
Don’t get me wrong, there are topics that are extremely well suited to video and audio media – it’s just that to do a good job takes equipment and skills I lack.
BUT… If you do see content on the site that you think could genuinely benefit from audio/visual treatment, then please feel free to let me know – I might just give it a go ;-)