Why do photography review videos and podcasts suck?

Lots of photography sites are adding review videos and podcasts to their content. All too often it’s badly made and wastes visitors time – does it have to be like this?

I’m regularly asked about adding video content and podcasts to the Northlight Images site – why hasn’t it happened?

Well, apart from having a face for radio and a voice for mime, I just don’t have the desire to take up a chunk of my audience’s time for them to find that there was nothing in the video of interest, or that couldn’t have been written in half a dozen paragraphs with a few good pictures.  Putting something on video just because decent writing takes some time and effort, is not happening anytime soon round here…

Take a long article (and yes, there are quite a few on the site) – you can scan the entire thing quite quickly, or just jump to the conclusions or summary.  Try doing that with a video, or even worse an audio recording (aka ‘podcast’).  My wife assures me that my technical monologues would be a good sleep aid though :-)

After sitting through several so called ‘video reviews’ of products and feeling that the useful bits could have been written in a Tweet, I’m all too often taken by the feeling that I should demand back the 12 minutes just lost.  OK it was free – that doesn’t mean it should be worth exactly what I paid for it…

Too much dross! – I’m resisting the urge to point to some of the more annoying examples, just because I feel they have sucked enough élan already.

Don’t get me wrong, there are topics that are extremely well suited to video and audio media – it’s just that to do a good job takes equipment and skills I lack.

BUT… If you do see content on the site that you think could genuinely benefit from audio/visual treatment, then please feel free to let me know – I might just give it a go ;-)

  • http://sili2010zm.blog.com/ beierli

    beierli ugg I don’t have anything better to do (or am too lazy.) When I need information, efficiency is the keyword. Unless the recommendation comes from a highly respected source I don’t watch videos to find information for exactly the reason you state.

  • http://www.stephenmcateer.com Stephen_Mc

    Most video reviews aren’t that hot. Text is much more concise.

  • http://fortytwo.ch/ Adrian von Bidder

    Keith, thanks a *lot* for this. I occasionally enjoy spending some hours on Youtube, but mostly (only?) for amusement when I don’t have anything better to do (or am too lazy.) When I need information, efficiency is the keyword. Unless the recommendation comes from a highly respected source I don’t watch videos to find information for exactly the reason you state.