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Why are professional photographers so bad at marketing? How clear are your marketing messages? In the years that I’ve been a pro photographer, I’ve rarely seen other photographers taking the consistent and well thought out approach that is needed for marketing their photography business. Hopefully you’re not already making one of the big Mistakes [...] Looking at third party prime lenses for DSLRs. When are they a good idea and when would you be better off improving the rest of your workflow from RAW file to print? Just be careful to buy such kit for good reasons rather than the vague but effusive praise from their fan clubs [...] As a professional photographer, do you know the value of your photographic work to your clients? Do you make the mistake of trying to sell features rather than benefits? [...] Do camera shops look on UV or Skylight protective filters for your camera as just an a source of added margin, or are there times that having a filter in place is essential. Keith looks at where he makes use of filters, and where not. [...] |
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Nik HDR Efex Pro
The current vogue for the HDR ‘look’ in photography is something that leaves me pretty cold. Indeed it’s not a term I can imagine applying to a photo as a positive comment ;-)
That said, I do make some use of HDR techniques to expand on limitations of current camera technology, such as when views [...]
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