Our review policy

Digital photography and imaging products

We often get asked to review and comment on new software and hardware in the fields of photography, digital imaging, colour management and printing (especially black and white).

We are happy to evaluate products under NDA if appropriate.

We pride ourselves on our independence when giving advice. We do not sell hardware or software.

Where items for review are not supplied by the manufacturer, we will include a link to the suppliers web site, as well as the manufacturers own site.

We will often allow manufacturers advance sight of reviews, but -only- for the purpose of correcting any factual errors.

Where we have been involved in Beta or other pre-release testing, we will always point this out.

Where we quote figures or text supplied by manufacturers, we will clearly identify the source.

Our reviews are somewhat longer than many articles that get called 'reviews' on other sites. We always try and write reviews that will also be helpful for people looking to use the product for real and learn more about the subject.

A review on this site means that we have actually used the product, and are prepared to answer peoples questions about it. It's one of the reasons we mostly use our own photographs and screen grabs.

Our only (slight) bias is that we don't have a PC in the building. If you want us to look at some new software, it has to be for Apple Macs only -or- Macs and PCs ... same goes for hardware :-)

Although there are similar products from different manufacturers here, we try not to make too many direct comparisons since we feel that comparative surveys -sometimes- tell more about the personal biases / preferences of the reviewer/publication than provide useful information for prospective purchasers. There are many sites and magazines providing comparison information - we take the aproach that our readers are smart enough to evaluate the information presented and make their own decisions.

One other thing - we like to promote colour management as 'A Good Thing'- so if your software does not respect profiles and colour management settings it had better do something -really- useful :-)

If you have a question about specific aspects of items reviewed, then please feel free to mail us. We really do welcome feedback and questions about our reviews.

If you would like to discuss getting a product reviewed, please feel free to contact us. All our current set of reviews are listed on the review page.

Advertising on this site

We have Google AdSense adverts on the parts of the site not directly advertising our commercial photography service (which is our primary business).

If you would like to advertise directly (via Google) on this site and do not already have an AdWords account then you can...

As the site has become more popular, our costs have grown. We have decided -not- to directly accept adverts from manufacturers in any of the areas we cover in our reviews, since there is always the chance that our impartiality might be questioned.

The Google AdSense program effectively pays for the running of our site. The adverts are based on page content and are automatically supplied based on relevance to the particular page.

In 2007 this site served 4.7 Million pages from 3.5 Million visits (1.4 million unique)

Contact details :

Northlight Images, 86 Harrow Road

Leicester, Leicestershire, UK. LE3 0JW (Maps)

Telephone +44 116 291 9092

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