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Micron kills off Lexar brand

  |   Hardware update, Photography news, Product announcement   |   No comment

Micron kills off Lexar brand – no more cards and hardware

Flash makers says it just isn’t profitable enough

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It looks as if flash memory manufacturer has decided that its Lexar business line just isn’t making enough profit.

The (short) announcement came via their company blog.

Of course, this doesn’t mean the USB Lexar card reader on my desk will fail, but it potentially removes a source of reliable camera memory cards. It’s also possible that someone will buy the business.

Just be careful to buy your cards from reputable sources – there are a lot of low performance fakes out there.

Lexar 256GB SDXC UHS

The Lexar announcement

“Micron Technology today announced that it is discontinuing its Lexar® retail removable media storage business. The decision was made as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels.
The Lexar portfolio includes memory cards, USB flash drives, readers, and storage drives for retail and OEM customers.
Micron is exploring opportunities to sell all or part of the Lexar business.
The company will continue to provide support to existing customers through this transition period. Customers should contact their Lexar sales representative to discuss specific requirements.
I’d like to thank our team members and partners for their contributions to the Lexar business. As difficult as this decision is, the company is making this adjustment in its business to ensure it continues to be well-positioned for the future.”

A picture from the front page of Lexar.com – no sense of irony there then ;-)

lexar drive

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