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Kodak to bring back Ektachrome film

  |   Photography news, Product announcement   |   2 Comments

Kodak bringing back Ektachrome film

An old film favourite to return?


Some time ago I remember the moaning and lamentations that accompanied the end of Kodachrome.

I went back and looked at some of my old slides and realised just how much my photography and equipment had progressed with digital… Did I miss the wonders of ASA 25 slide film? no, not really.

Actually, many of my boxes of slides (from the 20th Century) are Kodak Ektachrome, which was a bit easier to use, but after my review of the Epson V850 I realised that I didn’t miss that one much either.

However, other people do, and no doubt partly fuelled by the regular appearance of ‘resurgence of film’ articles filling space in magazines, it seems that ‘Kodak’ are bringing it back for movies and for 35mm still photography.

kodak ektachrome

Kodak Brings Back a Classic with EKTACHROME Film

Las Vegas, NV, Thursday, January 05, 2017 —

To the delight of film enthusiasts across the globe, Eastman Kodak Company today announced plans to bring back one of its most iconic film stocks.  Over the next 12 months, Kodak will be working to reformulate and manufacture KODAK EKTACHROME Film for both motion picture and still photography applications.  Initial availability is expected in the fourth quarter of 2017.

KODAK EKTACHROME Film has a distinctive look that was the choice for generations of cinematographers before it was discontinued in 2012. The film is known for its extremely fine grain, clean colors, great tones and contrasts.

“It is such a privilege to reintroduce KODAK EKTRACHROME Film to the cinematography community,” said Steven Overman, Kodak’s chief marketing officer and president of the Consumer and Film Division. “We are seeing a broad resurgence of excitement about capturing images on film. Kodak is committed to continuing to manufacture film as an irreplaceable medium for image creators to capture their artistic vision. We are proud to help bring back this classic.”

Kodak will produce EKTACHROME at its film factory in Rochester, N.Y., and will market and distribute the Super 8 motion picture film version of EKTACHROME Film directly.

Kodak Alaris, an independent company since 2013, also plans to offer a still format KODAK PROFESSIONAL EKTACHROME Film for photographers in 135-36x format.  KODAK PROFESSIONAL EKTACHROME Film is a color positive film, also known as “reversal,” “slide,” or “transparency” film. Unlike all of the other KODAK PROFESSIONAL Films available today, which are color negative films, EKTACHROME generates a positive image that can be viewed or projected once it is exposed and processed. This makes it ideal for high-resolution projection or presentations. It is also well suited for scanning and printing onto a range of professional-grade photographic media.  Availability is expected in the fourth quarter of 2017.

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  • Have many fond memories of using Ektachrome. Always loved the saturated blues it would give with a polariser. Sadly no film equipment left. Will this (and other recent film announcements) drive a resurgence in 35mm film equipment?

    • kacoooper

      Yes – I’ve a stonehenge midwinter sunset photo from 1975 that’s an Ektachrome scan and a few others that stand the test of time.

      The recent film related news will bring about a pulse of ‘resurgence of film’ articles, and sales are at such low levels that even a minor bump in sales will look impressive, but in truth, without the infrastructure of labs and a real market for the equipment it’s going to remain a niche. Look for some impressive figures, that just look at relative changes in tiny markets, being given prominence.

      Every so often I see stuff about wedding photographers ‘switching to film’ – good for them if they can make a solid business case for it. It’s a very crowded market and means of differentiating your product is vital. Of course it’s often bundled with claims of artistic integrity and authenticity which from my POV are just marketing collateral.

      For general hobbyists I’m all for people -trying- film, it forces you to concentrate on a lot of basics, that are too easy to forget about with digital – they are still there, but you are not forced to take notice.

      These days 90% of my work is shot with manual exposure and 60+% manual focus