The Digital Rebel XTi or 400D

Consumer research shows it is not only existing film SLR owners now switching to digital SLR photography. “On top of the existing 21 million analogue EOS shooters, a completely new profile of consumer is adopting digital EOS and driving growth,” said Jensen. “With European household penetration having only just hit 3%, the question now is not ‘will this market be big’, but ‘how big will this market become’.”

The EOS 400D features

10.1 Megapixel CMOS sensor
Canon’s EOS Integrated Cleaning System
2.5” LCD screen with 230K pixels and 160º viewing angle
High-precision 9 point AF system
Picture Style image processing parameters
DIGIC II image processor with 0.2 sec start up
Digital Photo Professional RAW processing software
Compact and Lightweight body
Fully compatible with all Canon EF and EF-S lenses and EX-series Speedlites
Canon is the only D-SLR brand to own and manufacture the sensor, processor and lenses in house. “EOS photographers benefit from 20 years of ongoing research investment into EOS,” said Jensen. “EOS photographers have the great advantage of owning a system camera in which every element is designed at a very fundamental level to work as a balanced, integrated whole. It is one reason why more than 70% of registered photographers at the Athens Olympics shot on EOS.” With EOS, Canon aims to provide consumers with the widest and most expandable camera system available, including over 60 EF lenses and Speedlite flash units.

Improved Performance

As well as the EOS Integrated Cleaning System, the EOS 400D incorporates a number of developments over the EOS 350D. Resolution increases from 8.0 to 10.1 Megapixels, using the superior hi-sensitivity, hi-speed, low-noise CMOS technology now found in all six EOS Digital models. At nearly twice the size of the EOS 350D display, the 2.5” hi-resolution LCD is the brightest in the EOS range and now displays all of key shooting and user interface information along with image playback. The AF system expands from 7 to 9-point, with a highly sensitive f/2.8 center point for exceptional performance in low light. Even with the image resolution increase, maximum frame burst almost doubles from 14 to 27 large JPEGs and from 5 to 10 RAW.

Dust reduction
The EOS 400D is the first camera to incorporate the EOS Integrated Cleaning System. Based on significant research into the causes of dust in D-SLR cameras, the system combats dust in three important ways: Reduce, Repel and Remove.

Reduce – Internal camera mechanisms are designed to minimise dust generation. The body cap is redesigned to prevent dust generation through wear on the cap itself.

Repel – Anti-static technologies are applied to the low-pass filter covering the front of the sensor so as not to attract dust.

Remove – A Self-Cleaning Sensor Unit uses hi-frequency vibrations to shake dust from the low pass filter for a period of approximately one second after each start up. For instant shooting after power up, this feature is disabled immediately the shutter release is depressed.
Canon has also developed an internal Dust Delete Data system, which can map the position of any visible dust on the sensor. This can then be deleted automatically after the shoot with the latest Digital Photo Professional software.

The EOS advantage

The EOS 400D inherits a number of advanced features proven in higher-end EOS models, such as the EOS 30D and 5D. These include its 9-point AF system, Picture Style (see Appendix: Technologies Explained), 9,999 image capacity folders and expanded Pictbridge functionality.

The EOS 400D also incorporates the same DIGIC II processor found across the EOS range right through to EOS-1 professional models (see Appendix ‘Technologies Explained’). As well as providing superior image quality through advanced rendering algorithms and almost instant 0.2 second start up time, DIGIC II’s accelerated processing prioritises the photographer’s ability to keep shooting by clearing the buffer quickly between frame bursts.

Upgrading

The upgrade path to the EOS 400D from earlier EOS models is made easy by maintaining the same intuitive user interface and basic layout of key features and functions. Photographers are also able to use the same battery and Battery Grip BG-E3 as used on the EOS 350D, as well as continued support for all EF and EF-S lenses, EX Speedlites and EOS accessories.

Software

Consistent with the entire EOS Digital range, the EOS 400D is supplied with a comprehensive software suite to help the photographer’s workflow. This includes Digital Photo Professional (DPP), a powerful RAW converter that provides complete RAW image processing control. DPP also integrates with camera features such as the Dust Delete Data and Picture Style. The camera also comes with EOS Capture, Image/Zoom Browser and Photostitch, plus 100MB of personal online space on CANON iMAGE GATEWAY, Canon’s online photo sharing service.

Scott Jackson, Product Manager, Consumer Imaging Products Group, Canon Australia, said Canon developed the new model to inspire users to discover their creativity – simply by having fun with photography.

“Photography allows us to share our view of the world through pictures, and Canon believes digital SLR photography should make it easy for anyone who enjoys taking photos to have fun finding their shot.

“With the EOS 400D we’ve made it easier to enjoy creative digital SLR photography,” said Mr Jackson.

Dazzling resolution and rich colour

Exceptional clarity, razor-sharp images and rich colours are all the hallmarks of a Canon-developed 10.1 megapixel CMOS sensor. Combined with the imaging performance and super-fast speed of the DiG!C II image processor, the EOS 400D is the perfect camera for creative photography fun.

Creativity made easy

While it’s an incredibly capable partner for advanced photography, the EOS 400D is also perfect for beginners. With a large 2.5-inch LCD screen, and Mode Dial for selection of modes such as Sports, Portrait and Landscape, the camera optimises the settings for particular situations and conditions – built-in expertise to develop the photographer.

More options for your photography

Picture Style settings simulate the characteristics of different types of film, providing photographers with control over the ‘look’ of their images. Options include Standard – for punchy, print-from-the-camera colour; Portrait – for softer, more natural skin tones; Landscape – for vivid blues and greens and overall sharpness; and Neutral, Faithful and Monochrome, for a more traditional Black and White look.

Dust free images every time

Up until now dust has presented a challenge to capturing the perfect image. If tiny particles of dust manage to enter the camera and adhere to its image sensor, the Self Cleaning Sensor Unit automatically removes them as soon as the camera is switched on, while software removes stubborn dust spots.

Canon EF Lenses for every moment

Canon EF Lenses are the choice of professional photographers all over the world for their optical brilliance and endless versatility. The EOS 400D is compatible with the full range of over 50 EF lenses, the world’s largest range, from ultra wide-angle to Super Telephoto and everything in between, including Fisheye and Macro lenses.

EF 50mm f/1.2L USM

Canon’s latest lens, the EF 50mm f/1.2L USM, is the fastest standard lens in Canon’s line-up The EF 50mm f/1.2L USM uses a large diameter, high precision aspherical element to achieve superb image quality. Its large maximum aperture allows incredibly shallow depth-of-field and a circular aperture diaphragm ensures attractive background defocus.

With its ring-type Ultrasonic Motor (USM) the EF 50mm f/1.2L USM delivers virtually silent operation and full-time mechanical manual focusing, along with high levels of dust and moisture resistance.

EF 70-200mm f/4L IS USM

Canon has also announced the EF 70-200mm f/4L IS USM lens, which builds on the L-series telephoto zoom lens heritage and adds an Image Stabilizer (IS). Canon’s Image Stabilizer compensates for the equivalent of approximately four shutter speeds, allowing photographers to capture handheld shots at shutter speeds four stops slower that would otherwise be possible without camera shake blur.

Combining a fluorite element with a UD-glass element delivers exceptional performance throughout the zoom range. Its ring-type Ultrasonic Motor (USM) offers fast, virtually silent operation and, like the EF 50mm f/1.2L USM, manual focusing is possible even during AF mode with full-time mechanical focusing.

Importantly for travelling photographers, the lens is designed for use in harsh conditions, incorporating high levels of dust and moisture resistance.

Accessories

Canon’s EOS 400D supports a range of standard and optional accessories, including the optional BG-E3 Battery Grip. The EOS 400D is also compatible with the complete range of over 50 Canon EF and EF-S lenses, including L-series and Image Stabilizer lenses, and Canon’s EX-series Speedlites.

Availability

The Canon EOS 400D will be available in both black and silver in various kit configurations from Canon resellers nationally in early September, with pricing to be confirmed.

The EF 50mm f/1.2L USM will be available late September and the EF 70-200mm f/4L IS USM late November through Canon resellers nationally.

Customers can contact Canon on ph: 1800 021 167

Image sensor and digital image processor two core technologies, determine digital cameras in picture quality Danfan the performance. Canon independent development and manufacture of CMOS image sensors with Xinzaobi high, wide dynamic range, low transmission speed and consumption advantages EOS 400D Use APS-C size (22.2 x 14.8 mm) CMOS image sensor, lens focal length conversion factor is 1.6 times, which reached 10.1 million effective pixels, maximum resolution photographs to 3888 x 2592 pixels, ISO sensibility scope of the installation by 100 to 1,600. ensure that the lighting in various conditions can be used EOS 400D The picture quality was excellent.

Canon independent development of the second generation of high-performance digital image processor DIGIC II, the unique structure and processing algorithms for high picture quality and high-speed image processing at the same time achieve its high-resolution CMOS image sensors with the combination of photographs with rich details and a realistic sense of the true colors restored.

The complete removal of functional
Dan Fan for digital camera lens can be an important advantage for shooting different subjects photographs facilitated. However, the replacement lens in the process, outside dust very easily into Airframe house, once dust in the image sensor, attached to the photographs, may be visible, resulting in lower picture quality. EOS 400D Canon introduced the EOS develop new integrated dust removal system, which is a curb dust including the generation, accumulation and removal of a comprehensive and effective measures for sensor dust, EOS 400D Danfan also become digital cameras, Canon EOS 1, with the dust functional models. EOS 400D Airframe internal (such as the shutter unit and serial Gai, etc.) used to contain dust crumbs from agencies and materials, and conducted Kangjingdian processing, which can greatly reduce dust particles all the time and the adsorption process. For the removal of dust, EOS integrated dust removal system following three measures : Since cleaning sensors modules (Self Cleaning Sensor Unit), removal functions (Dust Delete function) and manual cleaning sensors.

First, since the cleaning sensors modules
EOS 400D There are three levels of CMOS optical sensors former low-tide, low-tide sensors and sealed together, dust only chemical components in the sensor most of the first outer layer optical low-tide, without entering internal components. In the first top-tier low-camera installed piezoelectric elements, piezoelectric components produced by ultrasound vibration to the first tier in the low-tide accelerated vibration, thereby causing chemical in his dust, the dust will adhere ended in the first tier of 25-40 low-bottom filter material. In EOS 400D The acquiescence of, cameras, sensors switch on the machine and communications modules can be activated automatically since cleaning; Switch on the machine may also be required under state through the establishment of manual activation of the menu functions. Clean sensors modules since about 1 seconds each time, it can effectively remove most of the dust through. Canon EOS cameras filmed priority is always the design ideas, since the sensors clean modules work, half will be interrupted by the camera shutter button and immediately return to shooting clean state to ensure that photographers not to miss the decisive moment.

Second, dust removal function
For some special minor or special Nien stubborn dust, sensors modules may be difficult to effectively clean since removed. To deal with this situation, EOS 400D The removal functions will be very effective, through this function, one can check out the material in the low-level image size and location of the dust removal data, and their subsequent removal of data added to the image data, pictures, then Digital Photo Professional 2.2 software through random to the removal of image data effectively reduce dust impact or dust effects reduced to less than aware of the extent.

Third, the manual removal
Through the camera menu “clean sensors” functional and lock up reflective panels, opened the shutter curtains, gas blowing softly blew onto the dust in the sensor components.

The comprehensive professional functions and further enhance performance.

EOS 400D Introduced with the same high-precision 9:00 EOS 30D automatically wide area autofocus system, compared with the previous generation of products, automatic light autofocus function in a weaker environment. 35 meter zone evaluation system provides evaluation meter, and the central focus of local orbital average orbital three ways. Use the 2.5-inch 230,000 pixels offer LCD, a menu and browse photographs more clearly, convenient, the screen brightness can be adjusted in the context of 7 level, the highest brightness than the EOS 30D and EOS 5D raise about 40%. LCD above the closing show additional sensors, sensors to detect eye to people close to the optical span devices to film, with the closure of an LCD showing avoid bright LCD cause eye irritation. EOS 400 with “style photographs (Picture Style)” function. Choose different photos style, as the film features different options to meet different shooting intention, in addition to the pre-set standards, portrait, landscape, neutral, reliable and monochromatic set up six, three more since the definition photographs style. Each style can to Ruiduo, contrast, saturation, and other parameters for fine-tuning, unlimited meet photographic creativity. EOS 400D 11 Since the definition of functions, user-friendly habits on the basis of their own creation. Which prolonged exposure Jiangzao functions could be designed as “automatic” camera automatically detect exposure time to reach or exceed 1 seconds photographs, Jiangzao.

Speed performance digital cameras Danfan important indicators, EOS 400D The activation speed is 0.2 seconds, Lianpai rate reached 3 Zhang / s, a maximum of 27 shooting Zhang Zhang JPEG or 10 raw photos. Shutter speed range is 1/4000-30 seconds, the maximum flash synchronization speed of 1/200 seconds.

The good compatibility of the EOS system.
EOS 400D Overall balance of the 60 compatible Canon; EF lens series, including Canon specifically for use APS-C size CMOS image sensor digital camera designed Shanfan EF-S programs such huge lens group for shooting various topics users a comprehensive solution. EOS 400D Ex series Speedlite flash support, to ensure the E-TTL II environment can be optimized in various flash exposure. Battery boxes and handle BG-E3 facilitate vertical shoot to install 2 NB-2LH lithium batteries, can be installed 6 5th batteries.

The connectivity and software.
EOS 400D A USB 2.0 high-speed transmission interface, through the cameras embedded PTP transmission agreement, cameras and computers can directly connect photo transmission, or with the support of PictBridge cameras will be connected to the printer and print photos directly.

EOS 400D Random with the latest version of Canon digital cameras Shanfan solution EOS digital solution disk Ver. 13, including specifically for digital camera applications development Danfan the EOS 195,000 1.1 (Windows/Macintosh) strong professional image processing software Digital Photo Professional 2.2 (Windows/Macintosh) check images and editing software ZoomBrowser ex 5.7 (Windows) /ImageBrowser 5.7 (Macintosh), the raw image processing software raw Image Task 2.4 (Windows/Macintosh); PhotoStitch 3.1 software image combinations (Windows/Macintosh).

The family of two; EF lens star.
“L” is the first letter of the English words luxury in the EOS series Shanfan cameras use; EF series lens, red “L” as a symbol of the highest optical quality of Canon. And EOS 400D There are also issued two; EF lens new products, which are new members of the L lens, with a distinct personality and outstanding image quality.

The new lens; EF 70-200mm f/4L is USM.
Canon launched in 1999 Yuanshe photography; EF 70-200mm f/4L USM sets excellent optical quality and lightweight portable characteristics favored by many users. With the popularity of digital cameras Danfan, users will browse or photographs enlarged print, more convenient than ever, cameras and camera instability caused problems more easily blurred images shown. In such cases, an increase of is (Image Stabilizer) optical image stabilizer new products; EF 70-200mm f/4L is USM will help users shooting clearer picture.

; EF is USM 70-200mm f/4L optical lenses structure is 15 Group 20, which includes one of fluorite lenses and two pieces of ultra-dispersive (jump) lenses. It is 1.2 metres recently stabbed distance, using circular ultrasonic motor-driven automatic autofocus lens, quiet and speedy and has a full-time manual autofocus function. Canon is optical image stabilizer available to the largest number of four stalls shutter speed Fangdoudong results. Better results raise dust and waterproof sealed Ti performance. Scene optical components are used environmental unleaded glass materials.

The new lens; EF 50mm f/1.2L USM.
There will be a large-calibre professional focus has always been; EF lens series of the most watched products to their excellent image quality and strong performance of a large number of amateur photographers dream. Canon first use of high index of refraction glass manufacturing large-calibre high-precision non-spherical lenses have excellent resolution and contrast, the big winner of the second focus of imaging to become a USM; EF 50mm f/1.2L f/1.2L II USM EF85 mm section after another shooting portrait photographs weapon.

; EF 50mm USM f/1.2L optical lenses structure is six groups of eight, including one of the non-spherical lenses. Recently stabbed distance of 0.45 metres, eight films circular aperture can be very soft, the focus imaging. In conjunction with the use of digital cameras, Chan Fan, super spectral coating technology effectively curbed images and flicker phenomenon. Circular ultrasonic motor-driven automatic autofocus lens, and a full-time manual autofocus function. New sealed more effective dust and waterproof drip effect. Scene optical components are used environmental unleaded glass materials.