EOS 500D (Rebel T1i)

9-point CMOS sensor
F5.6 cross-type at center, extra sensitivity at F2.8
AF working range: -0.5 to 18 EV (at 23°C, ISO 100)
Predictive AF up to 10 m

+/- 2.0 EV
0.5 or 0.3 EV increments

Auto (100 - 1600 *)
ISO 100
ISO 200
ISO 400
ISO 800
ISO 1600
ISO 3200 *
H1 expansion (ISO 6400 equiv.) *
H2 expansion (ISO 12800 equiv.) *
Highlight tone priority

English
German
French
Dutch
Danish
Portuguese
Finnish
Italian
Norwegian
Swedish
Spanish
Greek
Russian
Polish
Czech
Hungarian
Romanian
Ukrainian
Turkish
Arabic
Thai
Simplified Chinese
Traditional Chinese
Korean
Japanese

USB 2.0 (Hi-Speed)
Video out (PAL / NTSC) (integrated with USB terminal *)
HDMI Type C *
E3 type wired remote control

United Kingdom / Republic of Ireland, 25 March 2009: Canon announces the new 15.1MP EOS 500D which offers photographers an outstanding combination of features. Following the launch of the first Canon EOS camera to shoot movies – the EOS 5D Mark II in September 2008 – Canon now brings Full High Definition (HD) video capability to consumers in a compact and lightweight DSLR.

The new EOS 500D features a 15.1 Megapixel APS-C CMOS sensor – ideal for large detailed prints or enormous cropping possibilities. For shooting in near-dark conditions, the EOS 500D offers a high ISO sensitivity up to 3200 which is expandable to 12800, giving photographers the power to shoot in the dimmest light conditions. Outstanding noise reduction is made possible by Canon’s DIGIC 4 processor.

The EOS 500D heralds a new way for photography enthusiasts to capture their world. It pairs outstanding still image capture with Full HD 1080P video recording. For longer video shoots, users can also choose lower shooting resolutions of 720P or VGA. A built-in HDMI connection allows easy The new EOS 500D features a 15.1 Megapixel APS-C CMOS sensor – ideal for large detailed prints or enormous cropping possibilities. For shooting in near-dark conditions, the EOS 500D offers a high ISO sensitivity up to 3200 which is expandable to 12800, giving photographers the power to shoot in the dimmest light conditions. Outstanding noise reduction is made possible by Canon’s DIGIC 4 processor.
The EOS 500D heralds a new way for photography enthusiasts to capture their world. It pairs outstanding still image capture with Full HD 1080P video recording. For longer video shoots, users can also choose lower shooting resolutions of 720P or VGA. A built-in HDMI connection allows easy and instant review of images and movie clips on any compatible HDTV.

Every detail revealed
Exacting image preview and review is provided by a 3.0” Clear View LCD screen.The same screen as used on the acclaimed 5D Mark II, it features a 920,000 dot count – for ultra-detailed image review, accurate focus checks, and clear access to the EOS menu system. As well as aiding shooting from awkward angles, Live View mode includes contrast based and Face Detection AF options. Ideal for newcomers to digital SLR photography, these allow compact-camera style auto focus, with a real-time image displayed on the LCD.

Fast processing, fast focusing
Canon’s DIGIC 4 processor drives continuous shooting speeds of up to 3.4 fps in bursts of up to 170 JPEGs . Using Canon’s wide area AF system – which features 9 individual sensors, including a central cross type point with a high precision sensor for f/2.8 or faster lenses– makes capturing split-second action sequences possible.

DIGIC 4 works in conjunction with the CMOS sensor to deliver exceptional noise reduction and 14-bit image processing for smooth gradation of tones and natural-looking colours. In addition, DIGIC 4 enables the ultra-fast start-up times and near-instant image review after shooting that photographers demand.

Distinctive EOS quality
Despite its compact, lightweight body, the EOS 500D includes all the hallmarks of the EOS system. Every detail of the EOS 500D – from the large, bright viewfinder to the famously intuitive EOS menu system – is designed to provide users with a world-class shooting experience.

Image quality is protected by the EOS Integrated Cleaning System, which reduces, repels and removes unwanted dust from the sensor. Stubborn particles can be easily removed in post-production by using Dust Delete Data – which can be added to the image in-camera – and Canon’s included Digital Photo Professional software.

Digital Photo Professional software offers a comprehensive RAW editing package, with functions such as a quick check tool, a cropping tool, and a stamp tool – plus the ability to change brightness, White Balance and Picture Styles in RAW images. The software suite is included with EOS Utility and Picture Style editor for unrivalled versatility.

Compatibility with the full range of Canon’s EF and EF-S lenses and EX-series Speedlites – including the exceptionally compact, powerful new Speedlite 270EX, which features a bounce and zoom head, plus fast recharging from just 2 AA sized batteries – allows the creation of a shooting system as unique as the photographer using it.

“The EOS 500D pushes the boundaries of what photographers can demand from their cameras, combining exceptional images with full HD video,” said Rainer Fuehres, Head of Canon Consumer Imaging, Europe. “Photography enthusiasts can now capture their most significant moments in a manner that matches their creativity.”
Any Canon photographer can register for the CANON iMAGE GATEWAY service, which allows access to the latest EOS information, useful updates and exclusive EOS content – plus tools that allow users to create their own video podcasts and store images online.

Pricing and availability:
The EOS 500D (body only) is available from early May 2009 priced at £869.99 / €999.99 RRP inc. VAT.

The EOS 500D EF-S 18-55mm f/3.5-5.6 IS Kit is available from early May 2009 priced at £969.99 / €1139.99 RRP inc. VAT.

The EOS 500D EF-S 18-200mm f/3.5-5.6 IS Kit is available from early May 2009 priced at £1399.99 / €1639.99 RRP inc. VAT.

Features at a glance:

15.1 Megapixel APS-C CMOS sensor
Full HD movie recording with HDMI connection for viewing and playback on an HDTV
ISO 100-3200 (expandable to 12800)
3.4 frames per second continuous shooting
Max. 170 large JPEG images in a single burst
3.0” ClearView LCD with Live View mode
9-point wide area AF with cross type centre point
High speed DIGIC 4 performance and superb image quality
EOS Integrated Cleaning System
Full compatibility with Canon EF and EF-S lenses and EX-series Speedlites, including the new Speedlite 270EX and two new tilt and shift lenses TS-E 17mm f/4L and TS-E 24mm f/3.5L II

The new EOS 500D features a 15.1 Megapixel APS-C CMOS sensor – ideal for large detailed prints or enormous cropping possibilities. For shooting in near-dark conditions, the EOS 500D offers a high ISO sensitivity up to 3200 which is expandable to 12800, giving photographers the power to shoot in the dimmest light conditions. Outstanding noise reduction is made possible by Canon’s DIGIC 4 processor.

The EOS 500D heralds a new way for photography enthusiasts to capture their world. It pairs outstanding still image capture with Full HD 1080P video recording. For longer video shoots, users can also choose lower shooting resolutions of 720P or VGA.*

Every detail revealed
Exacting image preview and review is provided by a 3.0” Clear View LCD screen.The same screen as used on the acclaimed 5D Mark II, it features a 920,000 dot count – for ultra-detailed image review, accurate focus checks, and clear access to the EOS menu system. As well as aiding shooting from awkward angles, Live View mode includes contrast based and Face Detection AF options. Ideal for newcomers to digital SLR photography, these allow compact-camera style auto focus, with a real-time image displayed on the LCD.

Fast processing, fast focusing
Canon’s DIGIC 4 processor drives continuous shooting speeds of up to 3.4 fps in bursts of up to 170 JPEGs**. Using Canon’s wide area AF system – which features 9 individual sensors, including a central cross type point with a high precision sensor for f/2.8 or faster lenses– makes capturing split-second action sequences possible.

DIGIC 4 works in conjunction with the CMOS sensor to deliver exceptional noise reduction and 14-bit image processing for smooth gradation of tones and natural-looking colours. In addition, DIGIC 4 enables the ultra-fast start-up times and near-instant image review after shooting that photographers demand.

Distinctive EOS quality
Despite its compact, lightweight body, the EOS 500D includes all the hallmarks of the EOS system. Every detail of the EOS 500D – from the large, bright viewfinder to the famously intuitive EOS menu system – is designed to provide users with a world-class shooting experience.

Image quality is protected by the EOS Integrated Cleaning System, which reduces, repels and removes unwanted dust from the sensor. Stubborn particles can be easily removed in post-production by using Dust Delete Data – which can be added to the image in-camera – and Canon’s included Digital Photo Professional software.

Digital Photo Professional software offers a comprehensive RAW editing package, with functions such as a quick check tool, a cropping tool, and a stamp tool – plus the ability to change brightness, White Balance and Picture Styles in RAW images. The software suite is included with EOS Utility and Picture Style editor for unrivalled versatility.

Compatibility with the full range of Canon’s EF and EF-S lenses and EX-series Speedlites – including the exceptionally compact, powerful new Speedlite 270EX, which features a bounce and zoom head, plus fast recharging from just 2 AA sized
batteries – allows the creation of a shooting system as unique as the photographer using it.
“The EOS 500D pushes the boundaries of what photographers can demand from their cameras, combining exceptional images with full HD video,” said Rainer Fuehres, Head of Canon Consumer Imaging, Europe. “Photography enthusiasts can now capture their most significant moments in a manner that matches their creativity.”

Any Canon photographer can register for the CANON iMAGE GATEWAY service, which allows access to the latest EOS information, useful updates and exclusive EOS content – plus tools that allow users to create their own video podcasts and store images online.
Features at a glance:

15.1 Megapixel APS-C CMOS sensor
Full HD movie recording with HDMI connection for viewing and playback on an HDTV
ISO 100-3200 (expandable to 12800)
3.4 frames per second continuous shooting
Max. 170 large JPEG images in a single burst
3.0” ClearView LCD with Live View mode
9-point wide area AF with cross type centre point
High speed DIGIC 4 performance and superb image quality
EOS Integrated Cleaning System
Full compatibility with Canon EF and EF-S lenses and EX-series Speedlites, including new Speedlite 270EX, TS-E 17mm f/4L and TS-E 24mm f/3.5L II

Technologies Explained:

CMOS
Canon’s CMOS technology is one of the company’s key competitive advantages, with noise reduction circuitry at each pixel site delivering virtually noise-free images. In comparison with CCD technology, the lower power consumption characteristics of Canon’s CMOS sensors also contribute to longer battery life.

Signal conversion in Canon’s CMOS sensors is handled by individual amplifiers at each pixel site. Unnecessary charge transfer operations are avoided, vastly speeding up the process of getting signal to the image processor. Noise generation is reduced, power consumption is limited and faster frame rate potential is increased.

DIGIC
Image data captured by the CMOS sensor is processed by Canon’s purpose-built DIGIC image processors before being written to the camera's memory card. DIGIC technology uses advanced image processing algorithms to ensure precise, natural colours, accurate white balance, and advanced noise reduction. Ultra-fast processing speeds result in highly responsive camera operation and near-instant start-up times.

DIGIC chips work with a high speed image buffer – reading, processing, compressing and writing image data fast enough to keep the buffer clear during long continuous shooting bursts. And because DIGIC integrates all key processing functions, power consumption is kept to a minimum.

EOS Integrated Cleaning System
The EOS Integrated Cleaning System combats sensor dust in three important ways: Reduce, Repel and Remove.

Reduce - Internal camera mechanisms are designed to minimise dust generation. The redesigned body cap prevents dust generation through wear on the cap itself.
Repel - Anti-static technologies, including a special fluorine coating, are applied to the low-pass filter covering the front of the sensor so as not to attract dust.
Remove - A Self-Cleaning Sensor Unit uses hi-frequency vibrations to shake dust from the infrared filter for a period of approximately one second after each start up. For instant shooting after power up, this feature is disabled immediately the shutter release is depressed.
Canon has also developed an internal Dust Delete Data system, which can map the position of visible dust on the sensor. This can then be deleted automatically after the shoot with the latest Digital Photo Professional software.

Clear View LCD
Canon’s Clear View LCD screens are 3.0” in diameter and feature a VGA (640x480) pixel resolution with 920,000 dots. This allows high-quality viewing of images and ultra-accurate focus checks in playback. Thanks to a wide 170º angle-of-view, a Clear View LCD can be viewed in a wide range of environments with ghosting and reflections being eliminated thanks to Canon’s unique dual layer anti reflective coating. This combination of features enables photographers to enjoy shooting from awkward angles.

Full HD
Thanks to the combination of a Canon CMOS sensor and DIGIC 4 processing, Canon is able to offer Full HD resolution movie recording in a digital SLR camera. An HDMI connection provides the ability to play back movies directly on any HDTV in high quality HD resolution. Canon’s Full HD products feature the same maximum resolution available for HDTV’s (1920x1080 pixels), ensuring outstanding clarity. Full HD exceeds the quality found in HD ready (720) resolution devices.

Picture Style
Picture Style pre-sets simplify in-camera control over image qualities. Picture Style pre-sets can be likened to different film types – each one offering a different colour response. Within each selectable pre-set, photographers have control over sharpness, contrast, colour tone and saturation. The camera’s factory default configuration is set to deliver immediately-usable JPEG images without need for additional menu settings. Picture Style presets applied to a RAW image can be revised with Canon’s Digital Photo Professional software.

The six pre-sets are:

Standard – for crisp, vivid images that don’t require post-processing
Portrait – optimises colour tone and saturation and weakens sharpening to achieve attractive skin tones
Landscape – for punchier greens and blues with stronger sharpening to give a crisp edge to mountain, tree and building outlines
Neutral – ideal for post-processing
Faithful – adjusts colour to match the subject colour when shot under a colour temperature of 5200K
Monochrome – for black and white shooting with a range of filter effects (yellow, orange, red and green) and toning effects (sepia, blue, purple and green).
Software

Digital Photo Professional Software
Digital Photo Professional software provides high speed, high quality processing of lossless RAW images. Processing with Digital Photo Professional allows real-time display and immediate application of image adjustments, giving control over RAW image variables such as white balance, dynamic range, exposure compensation, noise reduction and colour tone – plus the ability to view Auto Focus points on an image.

Recently added functions to Digital Photo Professional include a Peripheral Illumination Correction tool, which reduces the darkening that can occur in the corners of images shot with certain lenses. The Lens Aberration correction tool allows precise correction of different types of distortion caused by certain cameras. Users can also control the highlights and shadows within an image, reducing the problem of ‘clipped’ areas where detail is lost.

Digital Photo Professional supports sRGB, Adobe RGB, colourMatch RGB, Apple RGB and Wide Gamut RGB colour spaces. ICC (International Colour Consortium) profiles can be attached to TIFF or JPEG images when converted from RAW. This allows faithful reproduction of colours in software applications that support ICC profiles, such as Adobe Photoshop. For improved efficiency, a set of image adjustments can be saved as a recipe and applied.

EOS Utility
The latest version of EOS Utility provides essential support for Live View remote shooting, camera configuration and image transfers. Tightly integrated with Digital Photo Professional, EOS Utility can be configured to monitor ‘hot’ folders, automatically renaming and moving incoming images to a structured file system. Users can also tag their images with EXIF data, including copyright information.

Picture Style Editor
Picture Style Editor allows users to create individual Picture Styles that fit with their personal requirements. Each Picture Style contains detailed information on how specific colours should be represented within an image. Once new Picture Styles have been created, they can be uploaded directly into the camera and applied to JPEG or RAW images. When working with RAW files in DPP, both personal Picture Styles and the 6 predetermined Picture Styles can all be adjusted.

ZoomBrowser/ImageBrowser
For extra-easy review, editing and management of JPEG files, two pieces of software are included: ZoomBrowser for PC, and ImageBrowser for Mac.

Both programs feature a MovieEdit function plug-in, which supports the .MOV clips recorded by the EOS 500D and EOS 5D Mark II. Users can use this to perform basic editing tasks, including creating and exporting clips which combine movie files and JPEGs.

*A built-in HDMI connection allows easy and instant review of images and movie clips on any compatible HDTV.
**Figure may vary depending on capacity of SD card used

Canon Breaks the $1,000 Mark Again with the First EOS Rebel Camera to Feature HD Movie Recording Capabilities, DIGIC 4 Imaging Processor and 15.1 Megapixel Resolution

LAKE SUCCESS, N.Y., March 25, 2009 – Canon U.S.A., Inc., a leader in digital imaging, today introduced a new addition to its Rebel lineup, the EOS Rebel T1i Digital SLR camera, the first in the Rebel line to feature Full HD video capture. The new Canon Rebel T1i SLR incorporates some of the best technologies from the EOS 50D and EOS 5D Mark II models into an entry-level juggernaut. With a 15.1 megapixel CMOS sensor and HD video capture, along with the DIGIC 4 Imaging Processor, the Rebel T1i gives aspiring photographers plenty of reason to step-up to the latest and greatest model in the Rebel lineup.

The new Canon EOS Rebel T1i raises the entry-level bar with a host of enhanced Canon technologies now available in an entry-level DSLR. Along with the boost in megapixels and Canon's most advanced imaging processor to-date, this latest Rebel camera has also been enhanced with HD video capture, a 3.0-inch Clear View LCD (920,000 dots/VGA) monitor and user-friendly functions such as Auto Lighting Optimizer, Creative Auto Mode and Canon's Live View modes, all the right tools to open new doors for imaging enthusiasts. From high-resolution to high-definition, the new EOS Rebel T1i Digital SLR camera helps to give creative consumers a jumpstart on the next evolution in digital imaging.

"We are witnessing the emergence of a new phase in digital imaging history, as high-resolution still images and HD video can now both be produced in a hand-held device, for under $1,000. This is truly a great time to be involved in digital imaging as the advent of online communities are helping usher in this next great era in imaging," stated Yuichi Ishizuka, senior vice president and general manager, Consumer Imaging Group, Canon U.S.A.

The muscle behind Canon's new EOS Rebel T1i camera is the DIGIC 4 Imaging Processor with 14-bit analog-to-digital conversion and the ability to process full HD video. The Canon EOS Rebel T1i Digital SLR offers continuous shooting at 3.4 fps for up to 170 large/fine JPEG images or up to nine RAW images in a single burst when using a class 6 or higher SD or SDHC memory card. Whether capturing wildlife on the run or a child mid-stride on the soccer field, users will appreciate the fast shooting capabilities of the Rebel T1i Digital SLR camera.

With the combination of its 15.1-megapixel APS-C size CMOS image sensor and the powerful new DIGIC 4 image processor, the Canon EOS Rebel T1i camera provides ISO speeds from ISO 100 up to ISO 3200 in whole stop increments, along with two additional high-speed ISO settings – H1: 6400 and H2: 12800.

The EOS Rebel T1i Digital SLR utilizes a precise nine-point Autofocus (AF) system and AF sensor for enhanced subject detection. The new EOS Rebel T1i DSLR provides a cross-type AF measurement at the center that is effective with all EF and EF-S lenses, while providing enhanced precision with lenses having maximum apertures of f/2.8 or faster. The cross-type AF measurement reads a wider variety of subject matter than conventional single-axis AF sensors and thus increases the new camera's ability to autofocus quickly and accurately when shooting still images.

The EOS Rebel T1i camera is compatible with Canon's complete line of over 60 Canon EF and EF-S lenses, to help provide an incredible variety of visual effects to both still and video imaging capture, including ultra-wide-angle and fish-eye to macro and super-telephoto. This includes all of Canon's large-aperture EF L-series professional lenses.

HD and SD Video Capture
After the introduction of the EOS 5D Mark II in September 2008, the Company's first HD video DSLR, Canon has integrated this must-have feature into the new entry-level flagship EOS Rebel T1i camera. The camera features 16:9 720p HD video capture at 30 fps as well as a Full HD 1080p video capture at 20 fps, and a third option to record 4:3 standard TV quality (SD) video capture at 640 x 480 pixels and 30 fps. The video capture mode is part of the camera's Live View function, using the Picture Style that has been set for Live View still image shooting. The camera allows skilled photographers and enthusiasts to adjust image sharpness, contrast, colour saturation and white balance, and have those settings apply to the movie image as well. When recording video, the camera's rear LCD screen is letter-boxed by a semi-transparent border to match the aspect ratio of the movie recording size.

Like the EOS 5D Mark II model, the EOS Rebel T1i camera will record video up to 4GB per clip equaling approximately 12 minutes of Full HD video, 18 minutes of 720p HD video, or 24 minutes of SD video depending on the level of detail in the scene.i Video clips are recorded in .MOV format using an MPEG-4 video compression and sound is recorded using linear PCMii without compression. The camera features a built-in monaural microphone to record sound. To help show off those fantastic movies as well as still photos, the EOS Rebel T1i camera includes an HDMI (High-Definition Multimedia Interface) output to display crisp, clear images on a High-Definition TV.

Live View Shooting
Much like the EOS 5D Mark II, the Canon EOS Rebel T1i camera features Live View for both still images as well as video. The Rebel T1i features the Company's three Live View AF modes – Quick, Live and Face Detection Live mode – which can be used to capture still photos or video images. Quick mode automatically sets One-Shot AF using the camera's phase detection AF system. It also allows users to select the AF point, even while the Live View image is displayed. Although the camera's reflex mirror must be lowered briefly to take an AF measurement in Quick mode, it is the fastest way to set focus automatically when the Rebel T1i camera is set for Live View.

Live mode uses contrast-detection AF with the image sensor and here, as with Quick mode, users can change the location of the active AF point using the Multi-controller. Face Detection Live mode uses contrast AF to recognize human faces. When multiple faces are detected, the largest face closest to the center of the frame is targeted as the AF point. While Live View is engaged, users can still change settings including the AF mode (Quick, Live, Face Detection Live mode), drive mode, ISO speed, Picture style, White Balance and more.

Auto Lighting Optimizer
Canon's Auto Lighting Optimizer technology helps ensure that the subject of each picture is clearly visible by analyzing image brightness and automatically adjusting dark areas in images so they appear brighter. This is ideal when shooting high-contrast situations that include harsh shadow areas, such as landscape images where the foreground is brightly lit and the background detail blanketed in dark shadow. In a scene such as this, the EOS Rebel T1i camera's Auto Lighting Optimizer technology maintains exposure of the highlight areas while lightening shadow areas for a more enjoyable and evenly illuminated image. The EOS Rebel T1i also supports Peripheral Illumination Correction for up to 40 Canon EF and EF-S lenses.

Canon's Creative Auto Mode
Canon's "CA" Creative Full Auto setting available on the EOS Rebel T1i, EOS 50D and EOS 5D Mark II cameras allows users to make image adjustments such as exposure compensation, aperture or shutter speed through a simple navigation screen on the camera's LCD screen, allowing them to "blur the background" or "lighten or darken the image" with ease. These easy-to-understand image options allow learning-photographers to experiment with image options while still shooting in an automatic mode.

EOS Integrated Cleaning System
With the introduction of the EOS Rebel T1i camera, the entire Canon EOS system is now equipped with the highly acclaimed EOS Integrated Cleaning System. The Self-Cleaning Sensor Unit for the Canon EOS Rebel T1i has been upgraded with a fluorine coating on the low-pass filter for better dust resistance.

Pricing and Availability
The Canon EOS Rebel T1i Digital SLR Camera is scheduled for delivery by early May and will be sold in a body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD and a 1-year Canon U.S.A., Inc. limited warranty at an estimated retail price of $799.99iii. It will additionally be offered in a kit version with Canon's EF-S18-55mm f/3.5-5.6 IS zoom lens at an estimated retail price of $899.99iv.

Canon Speedlite 270EX
The new Canon Speedlite 270EX, the successor to the 220EX Speedlite model, is a compact, lightweight external flash option for Canon cameras including select Canon PowerShot models. Ideal for use with the new EOS Rebel T1i, the new Speedlite 270EX uses only two AA batteries and enables bounce flash shooting with four position steps from 0 degrees to 90 degrees. Like Canon's high-end Speedlite flash models, the 270EX allows users to control flash functions and input settings using the camera's LCD monitorv. The flash also features a quick-lock mechanism and a metal mounting foot for secure and easy attachment and reliable contact.

About Canon U.S.A., Inc.
Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions. Its parent company, Canon Inc. (NYSE:CAJ), a top patent holder of technology, ranked third overall in the U.S. in 2008†, with global revenues of US $45 billion, is listed as number seven in the computer industry on Fortune Magazine's World's Most Admired Companies 2008 list, and is on the 2008 BusinessWeek list of "Top 100 Brands." At Canon, we care because caring is essential to living together in harmony. Founded upon a corporate philosophy of Kyosei – "all people, regardless of race, religion or culture, harmoniously living and working together into the future" – Canon U.S.A. supports a number of social, youth, educational and other programs, including environmental and recycling initiatives. Additional information about these programs can be found at www.usa.canon.com/kyosei. To keep apprised of the latest news from Canon U.S.A., sign up for the Company's RSS news feed by visiting www.usa.canon.com/rss.

# # #

Based on weekly patent counts issued by the United States Patent and Trademark Office

All referenced product names, and other marks, are trademarks of their respective owners.

Prices are estimated retail prices. Actual selling prices are set by dealers and may vary.

HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.

Prices, specifications and availability are subject to change without notice.
i According to Canon's standard test methods.
ii A method of converting audio and other analog signals into digital data. It is recorded without any compression.
iii Prices are estimated retail prices and subject to change at any time. Actual prices are determined by individual dealers and may vary.
iv Prices are estimated retail prices and subject to change at any time. Actual prices are determined by individual dealers and may vary.
v When using the EOS-1Ds Mark III, EOS-1D Mark III, EOS 40D, EOS Rebel XSi, EOS Rebel XS, EOS Rebel T1i, PowerShot G9, PowerShot G10, PowerShot SX1 IS, PowerShot SX10 IS, PowerShot SX200 IS or PowerShot S5 IS.

Photographers will not only experience Canon’s superior image quality and advanced technologies when shooting with the EOS 500D, but they will be both surprised and excited that Canon has managed to incorporate Full High Definition recording into such an accessible DSLR camera.

“The EOS 500D boasts a Canon first for entry-level DSLR cameras with the inclusion of Full High Definition movie recording, which allows users to get creative and expand their shooting capabilities,” states Chris Macleod, Brand Manager – EOS, Consumer Imaging Products Group, Canon Australia. “This high-quality, feature-packed DSLR is very easy to use and promises to make DSLR photography fun for first-time users, those looking to upgrade and those looking to take their creativity to whole new level.”

Endless creative possibilities
Users can capture still photos and movies in Full HD quality or standard TV quality (VGA), making this the ideal camera for users who want to capture stunning stills and movies without compromising on quality.

Creativity made simple
The EOS 500D boasts easy to understand, simple and intuitive functions, perfect for any skill-level.

Like other Canon DSLR models, the EOS 500D features Live View shooting for greater flexibility and creative composition. This technology makes it easy to compose and shoot images on the 3.0-inch LCD screen, without ever having to bring the camera to your eye.

In another first for Canon entry-level EOS cameras, the 500D features live Face Detection mode in Live View shooting. By distinguishing human faces in each shot and adjusting the focus and exposure accordingly, Live Face Detection allows photographers to ensure their subjects are captured clearly and accurately.

To further add to the 500D’s intuitive shooting capability, the camera incorporates automatic image correction tools (Auto Lighting Optimiser and Peripheral Illumination Correction) to ensure even first-time users can take professional-quality shots the first time round.

Movies and stills can be viewed easily on the camera’s large LCD screen, which incorporates an anti-reflection and anti-smudging coating to ensure reviewing photos is both clear and accurate.

Impressive image quality
Exceptional clarity, razor-sharp images, natural colours and perfect tones are all the hallmarks of Canon’s unique CMOS sensor technology. The EOS 500D incorporates a 15.1 megapixel sensor (highest resolution in class) and combined with the imaging performance and super-fast speed of the DiG!C 4 image processor, makes this the perfect camera for creative photography fun.

New Canon speedlite accessory
Canon has also launched a new compact and lightweight speedlite for entry-level users who want to get more creative with their photography.

Replacing the 220EX, the 270EX speedlite features a new bounce-flash capability to enable natural flash photography and can be used on all EOS DSLR cameras as well as some high-end compact cameras.

The 270EX speedlite (RRP $TBC) will be available from May through Canon dealers nationally.

Pricing and Availability in Australia
The EOS 500D body will be available in Body Only, Single IS Kit (with EF-S18-55mm f/3.5-5.6 IS), Twin IS kit (with EF-S18-55mm f/3.5-5.6 IS and EF-S55-250mm f/4-5.6 IS), Enthusiast Kit (with EF-17-85mm f/4-5.6 IS USM) and Premium kit (with EF-S18-200mm f/3.5-5.6 IS). All RRPs TBC. These kits will all be available from May 2009 through Canon dealers nationally. For more information customers can contact Canon on 1800 021 167, or visit the website at canon.com.au.

Pricing and Availability in the US

The Canon EOS Rebel T1i Digital SLR Camera is scheduled for delivery by early May and will be sold in a body-only configuration which includes a rechargeable battery pack and charger, USB and video cables, a neckstrap, an EOS Solutions Disk CD and a 1-year Canon U.S.A., Inc. limited warranty at an estimated retail price of $799.99. It will additionally be offered in a kit version with Canon’s EF-S18-55mm f/3.5-5.6 IS zoom lens at an estimated retail price of $899.99.