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Photography and business

Articles about the business side of photography – how to be a pro photographer


Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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basic product photography
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Articles reflecting business aspects of photography

  • Stock photography is not the answer Stock photography is not the answerWhy stock photography is not the answer - bespoke photography is almost always a better solution for representing your business on your website and your marketing materials
  • Looking for a bigger photo printer Looking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • So, can you start a photography business So, can you start a photography businessSo, can you start a photography business? Will it last? Are you sure you know the difference between photography as a hobby and running a successful and profitable photography business. Some of the things you need to think about.
  • Book Review: The photography exercise book Book Review: The photography exercise bookBook Review: The photography exercise book by Bert Krages. Training your eye to shoot like a pro. Subjects to study and photograph that will help train your photographic vision and produce the photos you want (and know why)
  • Book Review: Starting Your Career as a Freelance Photographer Book Review: Starting Your Career as a Freelance PhotographerBook review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney) Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last.
  • Book review – Marketing and promotion Book review - Marketing and promotionBook Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles
  • Photo business advice for your competitors Photo business advice for your competitorsPhoto business advice that is probably best for your competitors - Business advice you'll hear and read, and should know when to avoid. (pt.5)
  • 10 more unwise photo business tips 10 more unwise photo business tips10 more unwise photo business tips from our collection - Photography business ideas you may hear that are not as good as they seem (pt.4)

There are around a thousand free articles and reviews on the site - thanks to everyone who helps support it.
We appreciate any purchases you make through our partners such as B&H which help us sustain the site.

Some of Keith’s personal views about photography

  • We have two prices We have two pricesWe have two prices: free and full price. Being asked to do work for free is a regular hassle for many photographers. Why I insist on being paid, until I find a shop exchanging photo credits for food.
  • How to be a professional photographer How to be a professional photographerSome of Keith Cooper's thoughts and observations for those wanting to become a professional photographer. Things it's worth knowing about. Yes, you can be a pro photographer, but it takes more than photography skills
  • Usability – Making your web site visitors’ lives easier Usability - Making your web site visitors' lives easierWhy considering usability can really help make your web site visitors' lives easier. Happier visitor make for a better and more successful site.
  • Pictures at an exhibition – preparation Pictures at an exhibition - preparationProblems, considerations and issues encountered when showing and displaying an exhibition of large photographs by Keith Cooper. Making it work for your photographs

Lighting, colour and web use of images

  • Room lighting for image editing Room lighting for image editingPaying some attention to the lighting levels and decoration in the areas where you edit photographs has a beneficial influence on quality and consistency
  • Better pictures for your web site Better pictures for your web siteSimple steps for improving the quality of photos used on your web site. Things that can make a real difference.
  • Saving images for web use Saving images for web useSome of the things to consider when saving images for web use - how care with resizing and basic sharpening can give them a bit more punch

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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All the latest articles/reviews and photo news items appear on Keith's Photo blog 

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