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Photography and business

Articles about the business side of photography – how to be a pro photographer


Site update: Thanks for all your support and help - Keith & Karen
...Get our Newsletter for new articles/reviews and why not subscribe to Keith's YouTube Channel
...Keith's book about how to use tilt/shift lenses is now available.
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Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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basic product photography
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Articles reflecting business aspects of photography

  • Doing your own photography – getting technicalDoing your own photography - getting technicalThinking of doing your own photography for your own business? Karen Cooper looks at some technical aspects when starting out. Part 3 in a series of short articles.
  • Doing your own photography – editing and colour managementDoing your own photography - editing and colour managementThinking of doing your own photography for your own business? Karen Cooper looks at some aspects of editing and colour management. Part 4 in a series of short articles.
  • First steps in doing your own photographyFirst steps in doing your own photographyFirst steps in doing your own photography for your business. Sometimes you want to do some photography for your own business. Karen Cooper looks at some first steps to consider
  • Photography to market your businessPhotography to market your businessIn marketing your business, good photography is not a luxury - photos are often the first thing a potential customer or client sees and will be a big part of the first impressions they form.
  • Video: Keith’s kit – Peli 1535 Air CaseVideo: Keith's kit - Peli 1535 Air CaseVideo: Peli 1535 Air Case review and what it's used for. One of Keith's commercial photography equipment choice videos (3 mins)
  • Disk Drill recovery and photo backupsDisk Drill recovery and photo backupsDisk Drill file and photo recovery software and photo backups for Macintosh and Windows. Backup strategies for photographers, so you shouldn't be caught out
  • Stock photography is not the answerStock photography is not the answerWhy stock photography is not the answer - bespoke photography is almost always a better solution for representing your business on your website and your marketing materials
  • Looking for a bigger photo printerLooking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.

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Some of Keith’s personal views about photography

  • Business challenges for photographersBusiness challenges for photographersWhat are the real challenges facing working professional photographers. Keith Cooper looks at a survey from mid 2010 that purports to give some answers.
  • 5 big mistakes for a new photo business5 big mistakes for a new photo businessWith it being so easy to set up a professional photography business, there are some key business mistakes to avoid. Remember that it's a business, not a job. Keith discusses 5 big mistakes he makes an effort to avoid
  • Will your prints sellWill your prints sellWho will buy your photographic prints and does it matter if you like the prints yourself? Why would anyone buy your work.
  • Trade shows…Trade shows...Keith Cooper looks back on a quick visit to the 2010 Focus on Imaging photography trade show in Birmingham at the NEC (now The Photography Show)
  • Is your camera good enough?Is your camera good enough?Quality standards for stock images - Is your camera good enough? Alamy have a list of cameras that they deem 'not worthy'
  • What am I happy ‘fixing’ in photos?What am I happy 'fixing' in photos?Image editing: What am I happy 'fixing' / manipulating / editing / removing in photos? Are there limits? Where does my own line go - does it matter? Is it even my job to bother about it?
  • People ‘borrowing’ stuff from your sitePeople 'borrowing' stuff from your siteWhat do you do about people using content from your web site - when is it theft? What can you do about it?
  • We have two pricesWe have two pricesWe have two prices: free and full price. Being asked to do work for free is a regular hassle for many photographers. Why I insist on being paid, until I find a shop exchanging photo credits for food.

Lighting, colour and web use of images

  • Looking for a bigger photo printerLooking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • On site product product photography setupOn site product product photography setupBasic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
  • What paper should I use?What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
  • X-rite updates i1Profiler LicenseX-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • CMYK – beyond the inkjet printCMYK - beyond the inkjet printAs a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers
  • CMYK for photographersCMYK for photographersThere is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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tilt-shift book

Keith explains tilt and shift lenses

Keith has written a book that looks at the many ways that tilt/shift lenses can benefit your photography from a technical and creative point of view.

ISBN 9781785007712

Book now available

There is also a specific index page on the site with links to all Keith's articles, reviews and videos about using tilt and shift.

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews. Other sections include Colour management and Keith's camera hacks - there are over 1200 articles/reviews here...

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Site update: Thanks for all your support and help - Keith & Karen
...Get our Newsletter for new articles/reviews and why not subscribe to Keith's YouTube Channel
...Keith's book about how to use tilt/shift lenses is now available.
Our site contains affiliate links - these help support the site. See our Advertising policies for more