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Photography and business

Articles about the business side of photography – how to be a pro photographer

Site Notice: Like many working photographers, our work has completely dried up in these challenging times, so I'll be at home a lot. The silver lining is that I've lots of articles and reviews to write - if you've any suggestions or questions, please do let me know - Keith ...Why not sign up for our (ad free) Newsletter to keep informed about new articles.


Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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Articles reflecting business aspects of photography

  • Disk Drill recovery and photo backups Disk Drill recovery and photo backupsDisk Drill file and photo recovery software and photo backups for Macintosh and Windows. Backup strategies for photographers, so you shouldn't be caught out
  • Stock photography is not the answer Stock photography is not the answerWhy stock photography is not the answer - bespoke photography is almost always a better solution for representing your business on your website and your marketing materials
  • Looking for a bigger photo printer Looking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • So, can you start a photography business So, can you start a photography businessSo, can you start a photography business? Will it last? Are you sure you know the difference between photography as a hobby and running a successful and profitable photography business. Some of the things you need to think about.
  • Book Review: The photography exercise book Book Review: The photography exercise bookBook Review: The photography exercise book by Bert Krages. Training your eye to shoot like a pro. Subjects to study and photograph that will help train your photographic vision and produce the photos you want (and know why)
  • Book Review: Starting Your Career as a Freelance Photographer Book Review: Starting Your Career as a Freelance PhotographerBook review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney) Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last.
  • Book review – Marketing and promotion Book review - Marketing and promotionBook Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles
  • Photo business advice for your competitors Photo business advice for your competitorsPhoto business advice that is probably best for your competitors - Business advice you'll hear and read, and should know when to avoid. (pt.5)

There are around a thousand free articles and reviews on the site - thanks to everyone who helps support it.
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Some of Keith’s personal views about photography

  • Making a living from professional photography Making a living from professional photographyKeith Cooper has now run Northlight Images for over ten years as a professional photographer. What makes the business work? and how do you need to approach it in order for it to be far more than a paid hobby.
  • Taxis and your photo business Taxis and your photo businessHow business models change, and your need to adapt. Why a ride sharing taxi application could signify big changes in photography or maybe it won't. Think about it now, or risk an unwanted surprise later.
  • Local prints sell Local prints sellIf you want to sell landscape photography, then local views will almost always sell better. Some observations about the business of selling prints. Why some things work better and why you as a photographer may not be the best person to ask.
  • So, why are -you- taking photos these days So, why are -you- taking photos these daysWhat challenges are there for photographers in the digital age. Some of the technical and inspirational difficulties for photographers at all levels, and what you might want to do about them.
  • I am not a ‘Canon Man’ I am not a 'Canon Man'Does your choice of camera say anything about you as a photographer? Does it reflect pragmatic needs or have you been labelled by the dead hand of marketing?
  • Again, the death of film… pt.94 Again, the death of film... pt.94Kodak needs money, so it's going to sell off more businesses, including its film business. What'll be left? - will most pro photographers be inconvenienced in any way?
  • Saying no to the camera update cycle? Saying no to the camera update cycle?New toys are nice, but ... it's about time I listened to some of my own advice I give to people who write in and ask 'should I upgrade my camera'...
  • 50 Business tips for pro photographers 50 Business tips for pro photographersTips and advice for becoming a successful professional photographer. 50 things to consider when setting up a photo business.

Lighting, colour and web use of images

  • Looking for a bigger photo printer Looking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • On site product product photography setup On site product product photography setupBasic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
  • What paper should I use? What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
  • X-rite updates i1Profiler License X-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • CMYK – beyond the inkjet print CMYK - beyond the inkjet printAs a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers
  • CMYK for photographers CMYK for photographersThere is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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Other areas of our site that may be of interest...

All the latest articles/reviews and photo news items appear on Keith's Photo blog 

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews.
For All about using tilt and shift - articles/reviews about tilt/shift lenses

Other sections include Colour management and Keith's camera hacks - there are over 1100 articles/reviews here...

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Site Notice: Like many working photographers, our work has completely dried up in these challenging times, so I'll be at home a lot. The silver lining is that I've lots of articles and reviews to write - if you've any suggestions or questions, please do let me know - Keith ...Why not sign up for our (ad free) Newsletter to keep informed about new articles.