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Photography and business

Articles about the business side of photography – how to be a pro photographer


Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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Articles reflecting business aspects of photography

  • Stock photography is not the answer Lathe setupWhy stock photography is not the answer - bespoke photography is almost always a better solution for representing your business on your website and your marketing materials
  • Looking for a bigger photo printer test print collectionImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • So, can you start a photography business photography and ice cream vanSo, can you start a photography business? Will it last? Are you sure you know the difference between photography as a hobby and running a successful and profitable photography business. Some of the things you need to think about.
  • Book Review: The photography exercise book photography exercise bookBook Review: The photography exercise book by Bert Krages. Training your eye to shoot like a pro. Subjects to study and photograph that will help train your photographic vision and produce the photos you want (and know why)
  • Book Review: Starting Your Career as a Freelance Photographer starting your freelance photo careerBook review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney) Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last.
  • Book review – Marketing and promotion The Photographer's Guide to Marketing and Self-Promotion by Maria PiscopoBook Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles
  • Photo business advice for your competitors Three people playing the slotsPhoto business advice that is probably best for your competitors - Business advice you'll hear and read, and should know when to avoid. (pt.5)
  • 10 more unwise photo business tips keith in orange hat10 more unwise photo business tips from our collection - Photography business ideas you may hear that are not as good as they seem (pt.4)

If you find the articles and reviews on our site interesting, any help towards the upkeep of the site would be great. Buying anything via our links costs you no more. Our articles will always be free so please consider supporting our site in some way?

If you get anything whatsoever from Amazon (not just what's listed) via one of our links below, it helps myself and Karen keep the site going. We really do appreciate this - Keith 
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Some of Keith’s personal views about photography

  • Again, the death of film… pt.94 ektarKodak needs money, so it's going to sell off more businesses, including its film business. What'll be left? - will most pro photographers be inconvenienced in any way?
  • Saying no to the camera update cycle? canon 1D XNew toys are nice, but ... it's about time I listened to some of my own advice I give to people who write in and ask 'should I upgrade my camera'...
  • 50 Business tips for pro photographers lensesTips and advice for becoming a successful professional photographer. 50 things to consider when setting up a photo business.
  • Pro photography – pick your areas of work with care bird in treePart of running a successful photography business is deciding what areas of work to concentrate on, and building your skills in those areas. Remember though that you need to make a profit and that may mean less concentration on some areas you like. Doing any work that comes along does not count as a long term strategy
  • Pro photography – winning the lottery? gambling - cardsIs there a shortcut, avoiding business planning and hard work, in building a successful photography business? Is it now just a matter of getting your work seen by enough people - or buying enough lottery tickets
  • When passion -does- make a difference promocard northlightWhy a passion for your photography will help your business if used the right way. It's never enough on its own, but used wisely it can work wonders.
  • The photographer in the orange hat keith in orange hatHow do you make your photography business stand out from the crowd. It's always best to consider what ways are actually of benefit to the business and making a profit
  • Is your photo business any good? cleaning car washAre there too many professional photographers for the size of the market today? Why analysing at your own business directions and performance is vital if you are going to carry on working in photography. The tide is coming in and the beach is looking crowded...

Lighting, colour and web use of images

  • Looking for a bigger photo printer test print collectionImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • On site product product photography setup paper packBasic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
  • What paper should I use? ipf5100With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
  • X-rite updates i1Profiler License i1 profiler logoPerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • CMYK – beyond the inkjet print Large commercial printing pressAs a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers
  • CMYK for photographers new clientThere is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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Other areas of our site that may be of interest...

All the latest articles/reviews and photo news items appear on Keith's Photo blog 

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews.

Categories include Colour management and Keith's camera hacks - there are over 800 articles/reviews here...

Articles below by Keith (Google's picks for matching this page)


If you start your buying of anything whatsoever from Amazon (not just what's listed) via one of our links below, it helps myself and Karen to keep the site going. We really do appreciate this - thanks 

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