Keith often gets asked about becoming a professional photographer.
As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.
This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.
Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.
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More specialist index pages
- Keith’s photo blog
- Articles and Reviews
- Colour Management
- Equipment Keith uses
- Photography book reviews
For even more detail, check the category listings and search box at the right of the page
Articles reflecting business aspects of photography
- CMYK for photographers
There is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK. - Using a professional photographer – free guide
Free guide to choosing a professional commercial photographer. Questions that you should consider asking your commercial photographer - Photography training directory
Photography training directory - professional photographers who offer photography training and courses. Submissions welcome - Personal training – specialist photography topics
Advanced personal one-to-one training for photography and photographic techniques - specialist photography topics available for commercial clients - Won an iPhone 3Gs – now what for a photographer?
Uses of an iPhone for a working commercial photographer - suggestions for someone new to mobile networking and apps - Reading the fine print – SWPP loses court case
The SWPP loses a UK court case where it tried to enforce a three month notice of cancellation requirement for membership. Why joining any 'professional' organisation for photographers should be a business led decision, and why it pays to enquire widely - Room lighting for image editing
Paying some attention to the lighting levels and decoration in the areas where you edit photographs has a beneficial influence on quality and consistency - Better pictures for your web site
Simple steps for improving the quality of photos used on your web site. Things that can make a real difference.
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Some of Keith’s personal views about photography
- Regulation and control of Pro Photographers
Every so often there are calls to regulate professional photographers. Keith looks at some of the information from a recent survey of UK pro photographers, and why he is happy to teach people to do their own photography, and why calls for registration miss the point. - Business challenges for photographers
What are the real challenges facing working professional photographers. Keith Cooper looks at a survey from mid 2010 that purports to give some answers. - 5 big mistakes for a new photo business
With it being so easy to set up a professional photography business, there are some key business mistakes to avoid. Remember that it's a business, not a job. Keith discusses 5 big mistakes he makes an effort to avoid - Will your prints sell
Who will buy your photographic prints and does it matter if you like the prints yourself? Why would anyone buy your work. - Trade shows…
Keith Cooper looks back on a quick visit to the 2010 Focus on Imaging photography trade show in Birmingham at the NEC (now The Photography Show) - Is your camera good enough?
Quality standards for stock images - Is your camera good enough? Alamy have a list of cameras that they deem 'not worthy' - What am I happy ‘fixing’ in photos?
Image editing: What am I happy 'fixing' / manipulating / editing / removing in photos? Are there limits? Where does my own line go - does it matter? Is it even my job to bother about it? - People ‘borrowing’ stuff from your site
What do you do about people using content from your web site - when is it theft? What can you do about it?
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Lighting, colour and web use of images
- Looking for a bigger photo printer
Important questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints. - On site product product photography setup
Basic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed - What paper should I use?
With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs - X-rite updates i1Profiler License
Perhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license. - CMYK – beyond the inkjet print
As a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers - CMYK for photographers There is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.
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Books and reviews for photographers with a business
- Book Review: The photography exercise book
Book Review: The photography exercise book by Bert Krages. Training your eye to shoot like a pro. Subjects to study and photograph that will help train your photographic vision and produce the photos you want (and know why) - Book Review: Starting Your Career as a Freelance Photographer
Book review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney)
Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last. - Book review – Marketing and promotion
Book Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles - Book Review On Being a Photographer
Keith Cooper reviews the book 'On Being a Photographer: A Practical Guide' by Bill Jay and David Hurn ISBN-13: 978-1888803068 - Book Review Make money with your digital photography Erin Manning
Keith Cooper reviews Make money with your digital photography by Erin Manning, a comprehensive guide and introduction to the business of photography
Training – for companies
Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.
These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.
We also have a training directory that is freely available for any professional photographer who offers training.
It’s arranged by location, so as long as you are a pro photographer, a free link is available
Useful external resources for photography businesses
- Model releases and commercial use – Great article by Dan Heller about why most of what you hear on the internet about the need for releases is rubbish
- http://www.danheller.com/truisms.html
Some very pertinent information that Keith regularly points out to the many people who ask him about becoming a professional photographer. - Business Link UK government advice and support for setting up your own business
- Business in Canada – useful advice, not just for Canada
- US Small Business Administration
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