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Photography and business

Articles about the business side of photography – how to be a pro photographer

Site Notice: Like many working photographers, our work has diminished greatly in these challenging times, so I'm at home a lot. The silver lining is that I've lots of articles and reviews to write - if you've any suggestions or questions, please do let me know - Keith
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Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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Articles reflecting business aspects of photography

  • So, you’re thinking of becoming a photographer some time?So, you're thinking of becoming a photographer some time?So, you're sharing photos in Flickr / 500px / instagram and you're toying with the idea of taking up photography for a living some time. What sort of things should you start doing now, just in case.
  • Book Review Make money with your digital photography Erin ManningBook Review Make money with your digital photography Erin ManningKeith Cooper reviews Make money with your digital photography by Erin Manning, a comprehensive guide and introduction to the business of photography
  • X-rite updates i1Profiler LicenseX-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • Expanding your photo businessExpanding your photo businessThere are three basic ways of growing your photography business - lots of variations, but three fundamental approaches. Keith looks at examples of how these principles can apply to a pro photographer and why minor changes can multiply together to make a real difference to profitability.
  • 7 Grand ideas – key questions for a successful photo business7 Grand ideas - key questions for a successful photo businessSeven key questions you need to address about your professional photography business from the standpoint of your clients and potential clients. You may not like it but they are looking at your offerings and asking "What's in it for me?"
  • OK, what’s special about your photography businessOK, what's special about your photography businessTo get your photography business noticed you need to stand out from the crowd. Remember to market the benefits you offer as opposed to features. There are lots of similar businesses out there - you need to find the unique points that differentiate your business from the others.
  • 5 ‘M’s – Marketing for photographers5 'M's - Marketing for photographersWhy are professional photographers so bad at marketing? Some things they should consider to improve the performance of their business. Just make it easier, they all begin with the same letter.
  • Photographers – are you of value to your clients?Photographers - are you of value to your clients?As a professional photographer, do you know the value of your photographic work to your clients? Do you make the mistake of trying to sell your business features rather than the benefits clients will get from using you?

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Some of Keith’s personal views about photography

  • On being an architectural photographer 2On being an architectural photographer 2Architectural photography as a professional business. Part 2 looks at how the equipment you choose matches the demands of architectural photography clients - What Keith Cooper uses for our architectural and construction photography business
  • On being an architectural photographer 1On being an architectural photographer 1Architectural photography as a professional business. Part 1 looks at how the business of photographing architecture works, from a business, skills and creative point of view - Why Keith Cooper took up architectural and construction photography
  • A video interview with Keith CooperA video interview with Keith CooperVideo: BenQ interviews Keith Cooper about his photography, printing and equipment choices. It includes looking why you might use different monitors sizes and types
  • What are you doing with your photosWhat are you doing with your photosHow do you decide what to do with all the photos you take, why did you take them and who gets to see them. A process any photographer should think about. Yes, this means you...
  • Is photography a business for youIs photography a business for youIs photography a business for you - an interview with Keith Cooper looks at some of the things you might want to think about if it's to be a real business. Includes link to audio podcast of the interview
  • Keith Cooper photography interviewKeith Cooper photography interviewVideo: Keith Cooper was recently interviewed by BenQ about his photography, equipment (including monitors) and approach to running a photography business (21 mins)
  • Moving back to film photographyMoving back to film photographyReturning to film? Rediscovering old film equipment offers a simpler more direct world of photography. Is it time for Keith to buy some camera batteries and rolls of film?
  • Where is your photography going next year?Where is your photography going next year?New equipment may be fun, but it's making less and less of a difference to the quality of many people's photography. Some thoughts on how to go about improving what you do and just as importantly why you do it. Photography resolutions for next year

Lighting, colour and web use of images

  • Room lighting for image editingRoom lighting for image editingPaying some attention to the lighting levels and decoration in the areas where you edit photographs has a beneficial influence on quality and consistency
  • Better pictures for your web siteBetter pictures for your web siteSimple steps for improving the quality of photos used on your web site. Things that can make a real difference.
  • Saving images for web useSaving images for web useSome of the things to consider when saving images for web use - how care with resizing and basic sharpening can give them a bit more punch

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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All the latest articles/reviews and photo news items appear on Keith's Photo blog 

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews.
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Other sections include Colour management and Keith's camera hacks - there are over 1100 articles/reviews here...

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Site Notice: Like many working photographers, our work has diminished greatly in these challenging times, so I'm at home a lot. The silver lining is that I've lots of articles and reviews to write - if you've any suggestions or questions, please do let me know - Keith
...Why not sign up for our (ad free) Newsletter to keep informed about new articles and subscribe to my YouTube Channel