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Photography and business

Articles about the business side of photography – how to be a pro photographer


Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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basic product photography
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Articles reflecting business aspects of photography

  • Book Review Make money with your digital photography Erin Manning Book Review Make money with your digital photography Erin ManningKeith Cooper reviews Make money with your digital photography by Erin Manning, a comprehensive guide and introduction to the business of photography
  • X-rite updates i1Profiler License X-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • Expanding your photo business Expanding your photo businessThere are three basic ways of growing your photography business - lots of variations, but three fundamental approaches. Keith looks at examples of how these principles can apply to a pro photographer and why minor changes can multiply together to make a real difference to profitability.
  • 7 Grand ideas – key questions for a successful photo business 7 Grand ideas - key questions for a successful photo businessSeven key questions you need to address about your professional photography business from the standpoint of your clients and potential clients. You may not like it but they are looking at your offerings and asking "What's in it for me?"
  • OK, what’s special about your photography business OK, what's special about your photography businessTo get your photography business noticed you need to stand out from the crowd. Remember to market the benefits you offer as opposed to features. There are lots of similar businesses out there - you need to find the unique points that differentiate your business from the others.
  • 5 ‘M’s – Marketing for photographers 5 'M's - Marketing for photographersWhy are professional photographers so bad at marketing? Some things they should consider to improve the performance of their business. Just make it easier, they all begin with the same letter.
  • Photographers – are you of value to your clients? Photographers - are you of value to your clients?As a professional photographer, do you know the value of your photographic work to your clients? Do you make the mistake of trying to sell your business features rather than the benefits clients will get from using you?
  • CMYK – beyond the inkjet print CMYK - beyond the inkjet printAs a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers

There are around a thousand free articles and reviews on the site - thanks to everyone who helps support it.
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Some of Keith’s personal views about photography

  • We have two prices We have two pricesWe have two prices: free and full price. Being asked to do work for free is a regular hassle for many photographers. Why I insist on being paid, until I find a shop exchanging photo credits for food.
  • How to be a professional photographer How to be a professional photographerSome of Keith Cooper's thoughts and observations for those wanting to become a professional photographer. Things it's worth knowing about. Yes, you can be a pro photographer, but it takes more than photography skills
  • Usability – Making your web site visitors’ lives easier Usability - Making your web site visitors' lives easierWhy considering usability can really help make your web site visitors' lives easier. Happier visitor make for a better and more successful site.
  • Pictures at an exhibition – preparation Pictures at an exhibition - preparationProblems, considerations and issues encountered when showing and displaying an exhibition of large photographs by Keith Cooper. Making it work for your photographs

Lighting, colour and web use of images

  • Looking for a bigger photo printer Looking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • On site product product photography setup On site product product photography setupBasic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
  • What paper should I use? What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
  • X-rite updates i1Profiler License X-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • CMYK – beyond the inkjet print CMYK - beyond the inkjet printAs a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers
  • CMYK for photographers CMYK for photographersThere is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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All the latest articles/reviews and photo news items appear on Keith's Photo blog 

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews.

Categories include Colour management and Keith's camera hacks - there are over 1000 articles/reviews here...

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