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Photography and business

Articles about the business side of photography – how to be a pro photographer

Site update: Thanks for everyone's support - work is still very sparse, but at least I've lots of videos, articles and reviews to write - if you've any suggestions or questions, please just let me know - Keith & Karen
...Get our Newsletter for new articles/reviews and why not visit Keith's YouTube Channel
...My book about how to use tilt/shift lenses is now available.

Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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basic product photography
More specialist index pages

For even more detail, check the category listings and search box at the right of the page

Articles reflecting business aspects of photography

  • Book review – Marketing and promotionBook review - Marketing and promotionBook Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles
  • Photo business advice for your competitorsPhoto business advice for your competitorsPhoto business advice that is probably best for your competitors - Business advice you'll hear and read, and should know when to avoid. (pt.5)
  • 10 more unwise photo business tips10 more unwise photo business tips10 more unwise photo business tips from our collection - Photography business ideas you may hear that are not as good as they seem (pt.4)
  • More popular myths of pro photographyMore popular myths of pro photographyMore common photography business myths, why many popular business tips for photographers are probably quite wrong for your photographic business (pt.3)
  • Photography business tips that miss the pointPhotography business tips that miss the pointMore common photography business tips are discussed, along with reasons that they may not be particularly good ones for a successful business (pt.2)
  • Photography business tips that are wrongPhotography business tips that are wrongSome common photography business tips are discussed, suggesting that many popular ideas are simply wrong for your photographic business (pt.1)
  • Photographic skill without marketing is just a hobbyPhotographic skill without marketing is just a hobbyWhy photographic skill without business marketing is just a hobby. How to be better than most pro photographers at running a photo business, by thinking about it seriously.
  • How much could using this image cost you?How much could using this image cost you?Finding out your images have been stolen and used on the web is never nice. Some of the techniques Keith uses to find our photos and how Pixsy just helped us get several hundred pounds for one image used without permission on one blog post.

There are over 1100 free articles and reviews on the site - thanks to everyone who helps support it.
We appreciate any purchases you make through our partners such as B&H which help us sustain the site.

Some of Keith’s personal views about photography

  • Video: What matters to print buyersVideo: What matters to print buyersKeith looks at why what personally matters to you about your photography is largely irrelevant for most people who might buy your prints. Why it helps to find someone whose opinions you can trust and why different print types might appeal to potential buyers. Sometimes your prints do just need to match the curtains. (9m)
  • Video: Why do your prints sell?Video: Why do your prints sell?Part three of Keith's look at print sales for photographers. In selling prints, do you know why you are doing it and do you know why people might want your prints? The emotions in print viewing and the need for a steady supply of customers (8m)
  • Video: Are your print sales a businessVideo: Are your print sales a businessKeith looks at how selling a few prints is only the start and very different from making a profitable business. Who buys prints and does your work match what they want. Where are your markets (pt.2 of a series of short videos - 11m 40s)
  • Video: So, you want to sell your prints?Video: So, you want to sell your prints?Keith is often asked where to sell photo prints. Is this really the key question you should be asking? Do you know will buy them and what they want? First of a series of videos looking at what to do with your prints (6m 30s)
  • On being an architectural photographer 2On being an architectural photographer 2Architectural photography as a professional business. Part 2 looks at how the equipment you choose matches the demands of architectural photography clients - What Keith Cooper uses for our architectural and construction photography business
  • On being an architectural photographer 1On being an architectural photographer 1Architectural photography as a professional business. Part 1 looks at how the business of photographing architecture works, from a business, skills and creative point of view - Why Keith Cooper took up architectural and construction photography
  • A video interview with Keith CooperA video interview with Keith CooperVideo: BenQ interviews Keith Cooper about his photography, printing and equipment choices. It includes looking why you might use different monitors sizes and types
  • What are you doing with your photosWhat are you doing with your photosHow do you decide what to do with all the photos you take, why did you take them and who gets to see them. A process any photographer should think about. Yes, this means you...

Lighting, colour and web use of images

  • Looking for a bigger photo printerLooking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • On site product product photography setupOn site product product photography setupBasic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
  • What paper should I use?What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
  • X-rite updates i1Profiler LicenseX-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • CMYK – beyond the inkjet printCMYK - beyond the inkjet printAs a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers
  • CMYK for photographersCMYK for photographersThere is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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tilt-shift book

Keith explains tilt and shift lenses

Keith has written a book that looks at the many ways that tilt/shift lenses can benefit your photography from a technical and creative point of view.

ISBN 9781785007712

Book now available

There is also a specific index page on the site with links to all Keith's articles, reviews and videos about using tilt and shift.

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews. Other sections include Colour management and Keith's camera hacks - there are over 1200 articles/reviews here...

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Site update: Thanks for everyone's support - work is still very sparse, but at least I've lots of videos, articles and reviews to write - if you've any suggestions or questions, please just let me know - Keith & Karen
...Get our Newsletter for new articles/reviews and why not visit Keith's YouTube Channel
...My book about how to use tilt/shift lenses is now available.