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Photography and business

Articles about the business side of photography – how to be a pro photographer


Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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basic product photography
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Articles reflecting business aspects of photography

  • More popular myths of pro photography More popular myths of pro photographyMore common photography business myths, why many popular business tips for photographers are probably quite wrong for your photographic business (pt.3)
  • Photography business tips that miss the point Photography business tips that miss the pointMore common photography business tips are discussed, along with reasons that they may not be particularly good ones for a successful business (pt.2)
  • Photography business tips that are wrong Photography business tips that are wrongSome common photography business tips are discussed, suggesting that many popular ideas are simply wrong for your photographic business (pt.1)
  • Photographic skill without marketing is just a hobby Photographic skill without marketing is just a hobbyWhy photographic skill without business marketing is just a hobby. How to be better than most pro photographers at running a photo business, by thinking about it seriously.
  • How much could using this image cost you? How much could using this image cost you?Finding out your images have been stolen and used on the web is never nice. Some of the techniques Keith uses to find our photos and how Pixsy just helped us get several hundred pounds for one image used without permission on one blog post.
  • An old friend returns? An old friend returns?After the Jessops photo business folded in 2013, Leicester was left with no specialist photography stores. Jessops, founded here in 1935, are opening a new store.
  • Photographs of Leicester – now in their own gallery Photographs of Leicester - now in their own galleryAfter many requests for using Keith's photos of Leicester for stock photography and as large prints, we've created a new gallery site, just for photographs of Leicester. Hundreds of photos to browse
  • Brand new architectural photography site Brand new architectural photography siteA whole new site for our architecture photos. After ten years of showcasing our architectural photography services on this site, we decided that it really was time for something newer and more visually appealing.

There are around a thousand free articles and reviews on the site - thanks to everyone who helps support it.
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Some of Keith’s personal views about photography

  • Local prints sell Local prints sellIf you want to sell landscape photography, then local views will almost always sell better. Some observations about the business of selling prints. Why some things work better and why you as a photographer may not be the best person to ask.
  • So, why are -you- taking photos these days So, why are -you- taking photos these daysWhat challenges are there for photographers in the digital age. Some of the technical and inspirational difficulties for photographers at all levels, and what you might want to do about them.
  • I am not a ‘Canon Man’ I am not a 'Canon Man'Does your choice of camera say anything about you as a photographer? Does it reflect pragmatic needs or have you been labelled by the dead hand of marketing?
  • Again, the death of film… pt.94 Again, the death of film... pt.94Kodak needs money, so it's going to sell off more businesses, including its film business. What'll be left? - will most pro photographers be inconvenienced in any way?
  • Saying no to the camera update cycle? Saying no to the camera update cycle?New toys are nice, but ... it's about time I listened to some of my own advice I give to people who write in and ask 'should I upgrade my camera'...
  • 50 Business tips for pro photographers 50 Business tips for pro photographersTips and advice for becoming a successful professional photographer. 50 things to consider when setting up a photo business.
  • Pro photography – pick your areas of work with care Pro photography - pick your areas of work with carePart of running a successful photography business is deciding what areas of work to concentrate on, and building your skills in those areas. Remember though that you need to make a profit and that may mean less concentration on some areas you like. Doing any work that comes along does not count as a long term strategy
  • Pro photography – winning the lottery? Pro photography - winning the lottery?Is there a shortcut, avoiding business planning and hard work, in building a successful photography business? Is it now just a matter of getting your work seen by enough people - or buying enough lottery tickets

Lighting, colour and web use of images

  • Looking for a bigger photo printer Looking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • On site product product photography setup On site product product photography setupBasic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
  • What paper should I use? What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
  • X-rite updates i1Profiler License X-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • CMYK – beyond the inkjet print CMYK - beyond the inkjet printAs a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers
  • CMYK for photographers CMYK for photographersThere is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews.

Categories include Colour management and Keith's camera hacks - there are over 1000 articles/reviews here...

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