Keith often gets asked about becoming a professional photographer.
As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.
This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.
Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.
Articles reflecting business aspects of photography
- Photography business tips that are wrong Some common photography business tips are discussed, suggesting that many popular ideas are simply wrong for your photographic business (pt.1)
- Photographic skill without marketing is just a hobby Why photographic skill without business marketing is just a hobby. How to be better than most pro photographers at running a photo business, by thinking about it seriously.
- How much could using this image cost you? Finding out your images have been stolen and used on the web is never nice. Some of the techniques Keith uses to find our photos and how Pixsy just helped us get several hundred pounds for one image used without permission on one blog post.
- An old friend returns? After the Jessops photo business folded in 2013, Leicester was left with no specialist photography stores. Jessops, founded here in 1935, are opening a new store.
- Photographs of Leicester – now in their own gallery After many requests for using Keith's photos of Leicester for stock photography and as large prints, we've created a new gallery site, just for photographs of Leicester. Hundreds of photos to browse
- Brand new architectural photography site A whole new site for our architecture photos. After ten years of showcasing our architectural photography services on this site, we decided that it really was time for something newer and more visually appealing.
Buying anything via our links costs you no more, but helps expand the site. Our articles will always be free so please consider supporting our site in some way? Visit the Deals & Offers page to see new stuff If you start your buying of anything whatsoever from Amazon (not just what's listed) via one of our links below, it helps myself and Karen to keep the site going. We really do appreciate this - Keith Link for: Amazon UK | Amazon US
Buying anything via our links costs you no more, but helps expand the site. Our articles will always be free so please consider supporting our site in some way?
Visit the Deals & Offers page to see new stuff
If you start your buying of anything whatsoever from Amazon (not just what's listed) via one of our links below, it helps myself and Karen to keep the site going. We really do appreciate this - Keith Link for: Amazon UK | Amazon US
Some of Keith’s personal views about photography
- Where is your photography going next year? New equipment may be fun, but it's making less and less of a difference to the quality of many people's photography. Some thoughts on how to go about improving what you do and just as importantly why you do it. Photography resolutions for next year
- Photos for architect’s web sites As an architectural photographer, Keith discusses what photos are for on architect's web sites. Based on a recent interview with a design agency, looking at why many small-medium practices fail to make the best impressions with their work.
- Making a living from professional photography Keith Cooper has now run Northlight Images for over ten years as a professional photographer. What makes the business work? and how do you need to approach it in order for it to be far more than a paid hobby.
- Taxis and your photo business How business models change, and your need to adapt. Why a ride sharing taxi application could signify big changes in photography or maybe it won't. Think about it now, or risk an unwanted surprise later.
- Local prints sell If you want to sell landscape photography, then local views will almost always sell better. Some observations about the business of selling prints. Why some things work better and why you as a photographer may not be the best person to ask.
- So, why are -you- taking photos these days What challenges are there for photographers in the digital age. Some of the technical and inspirational difficulties for photographers at all levels, and what you might want to do about them.
Lighting, colour and web use of images
- On site product product photography setup Basic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
- What paper should I use? With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
- X-rite updates i1Profiler License Perhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
- CMYK – beyond the inkjet print As a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers
- CMYK for photographers There is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.
- Room lighting for image editing Paying some attention to the lighting levels and decoration in the areas where you edit photographs has a beneficial influence on quality and consistency
Books and reviews for photographers with a business
- Book Review: Starting Your Career as a Freelance Photographer Book review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney) Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last.
- Book review – Marketing and promotion Book Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles
- Book Review On Being a Photographer Keith Cooper reviews the book 'On Being a Photographer: A Practical Guide' by Bill Jay and David Hurn ISBN-13: 978-1888803068
- Book Review Make money with your digital photography Erin Manning Keith Cooper reviews Make money with your digital photography by Erin Manning, a comprehensive guide and introduction to the business of photography
Training – for companies
Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.
These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.
We also have a training directory that is freely available for any professional photographer who offers training.
It’s arranged by location, so as long as you are a pro photographer, a free link is available
Useful external resources for photography businesses
- Model releases and commercial use – Great article by Dan Heller about why most of what you hear on the internet about the need for releases is rubbish
Some very pertinent information that Keith regularly points out to the many people who ask him about becoming a professional photographer.
- Business Link UK government advice and support for setting up your own business
- Business in Canada – useful advice, not just for Canada
- US Small Business Administration
All the latest articles and photo news items appear on Keith's Photo blog
We've a whole section of the site devoted to Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews.
Articles below by Keith (Google's picks for matching this page)
If you start your buying of anything whatsoever from Amazon (not just what's listed) via one of our links below, it helps myself and Karen to keep the site going. We really do appreciate this - thanks