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Photography and business

Articles about the business side of photography – how to be a pro photographer

Site Notice: Thanks to everyone who has offered support - we're starting to see some work again, but I'm still at home a lot. At least I've lots of videos, articles and reviews to write - if you've any suggestions or questions, please do let me know - Keith & Karen
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...My book about how to use tilt/shift lenses is now available for pre-order.

Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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Articles reflecting business aspects of photography

  • Video: Keith’s kit – Peli 1535 Air CaseVideo: Keith's kit - Peli 1535 Air CaseVideo: Peli 1535 Air Case review and what it's used for. One of Keith's commercial photography equipment choice videos (3 mins)
  • Disk Drill recovery and photo backupsDisk Drill recovery and photo backupsDisk Drill file and photo recovery software and photo backups for Macintosh and Windows. Backup strategies for photographers, so you shouldn't be caught out
  • Stock photography is not the answerStock photography is not the answerWhy stock photography is not the answer - bespoke photography is almost always a better solution for representing your business on your website and your marketing materials
  • Looking for a bigger photo printerLooking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • So, can you start a photography businessSo, can you start a photography businessSo, can you start a photography business? Will it last? Are you sure you know the difference between photography as a hobby and running a successful and profitable photography business. Some of the things you need to think about.
  • Book Review: The photography exercise bookBook Review: The photography exercise bookBook Review: The photography exercise book by Bert Krages. Training your eye to shoot like a pro. Subjects to study and photograph that will help train your photographic vision and produce the photos you want (and know why)
  • Book Review: Starting Your Career as a Freelance PhotographerBook Review: Starting Your Career as a Freelance PhotographerBook review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney) Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last.
  • Book review – Marketing and promotionBook review - Marketing and promotionBook Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles

There are over 1100 free articles and reviews on the site - thanks to everyone who helps support it.
We appreciate any purchases you make through our partners such as B&H which help us sustain the site.

Some of Keith’s personal views about photography

  • Photos for architect’s web sitesPhotos for architect's web sitesAs an architectural photographer, Keith discusses what photos are for on architect's web sites. Based on a recent interview with a design agency, looking at why many small-medium practices fail to make the best impressions with their work.
  • Making a living from professional photographyMaking a living from professional photographyKeith Cooper has now run Northlight Images for over ten years as a professional photographer. What makes the business work? and how do you need to approach it in order for it to be far more than a paid hobby.
  • Taxis and your photo businessTaxis and your photo businessHow business models change, and your need to adapt. Why a ride sharing taxi application could signify big changes in photography or maybe it won't. Think about it now, or risk an unwanted surprise later.
  • Local prints sellLocal prints sellIf you want to sell landscape photography, then local views will almost always sell better. Some observations about the business of selling prints. Why some things work better and why you as a photographer may not be the best person to ask.
  • So, why are -you- taking photos these daysSo, why are -you- taking photos these daysWhat challenges are there for photographers in the digital age. Some of the technical and inspirational difficulties for photographers at all levels, and what you might want to do about them.
  • I am not a ‘Canon Man’I am not a 'Canon Man'Does your choice of camera say anything about you as a photographer? Does it reflect pragmatic needs or have you been labelled by the dead hand of marketing?
  • Again, the death of film… pt.94Again, the death of film... pt.94Kodak needs money, so it's going to sell off more businesses, including its film business. What'll be left? - will most pro photographers be inconvenienced in any way?
  • Saying no to the camera update cycle?Saying no to the camera update cycle?New toys are nice, but ... it's about time I listened to some of my own advice I give to people who write in and ask 'should I upgrade my camera'...

Lighting, colour and web use of images

  • Room lighting for image editingRoom lighting for image editingPaying some attention to the lighting levels and decoration in the areas where you edit photographs has a beneficial influence on quality and consistency
  • Better pictures for your web siteBetter pictures for your web siteSimple steps for improving the quality of photos used on your web site. Things that can make a real difference.
  • Saving images for web useSaving images for web useSome of the things to consider when saving images for web use - how care with resizing and basic sharpening can give them a bit more punch

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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Other areas of our site that may be of interest...

All the latest articles/reviews and photo news items appear on Keith's Photo blog 

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews.
For All about using tilt and shift - articles/reviews about tilt/shift lenses

Other sections include Colour management and Keith's camera hacks - there are over 1100 articles/reviews here...

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Site Notice: Thanks to everyone who has offered support - we're starting to see some work again, but I'm still at home a lot. At least I've lots of videos, articles and reviews to write - if you've any suggestions or questions, please do let me know - Keith & Karen
...Sign up for our (ad free) Newsletter to hear about new articles and subscribe to my YouTube Channel
...My book about how to use tilt/shift lenses is now available for pre-order.