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Photography and business

Articles about the business side of photography – how to be a pro photographer

Site Notice: Thanks to everyone who has offered support - we're starting to see some work again, but I'm still at home a lot. At least I've lots of videos, articles and reviews to write - if you've any suggestions or questions, please do let me know - Keith & Karen
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Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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basic product photography
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Articles reflecting business aspects of photography

  • Video: Keith’s kit – Peli 1535 Air CaseVideo: Keith's kit - Peli 1535 Air CaseVideo: Peli 1535 Air Case review and what it's used for. One of Keith's commercial photography equipment choice videos (3 mins)
  • Disk Drill recovery and photo backupsDisk Drill recovery and photo backupsDisk Drill file and photo recovery software and photo backups for Macintosh and Windows. Backup strategies for photographers, so you shouldn't be caught out
  • Stock photography is not the answerStock photography is not the answerWhy stock photography is not the answer - bespoke photography is almost always a better solution for representing your business on your website and your marketing materials
  • Looking for a bigger photo printerLooking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • So, can you start a photography businessSo, can you start a photography businessSo, can you start a photography business? Will it last? Are you sure you know the difference between photography as a hobby and running a successful and profitable photography business. Some of the things you need to think about.
  • Book Review: The photography exercise bookBook Review: The photography exercise bookBook Review: The photography exercise book by Bert Krages. Training your eye to shoot like a pro. Subjects to study and photograph that will help train your photographic vision and produce the photos you want (and know why)
  • Book Review: Starting Your Career as a Freelance PhotographerBook Review: Starting Your Career as a Freelance PhotographerBook review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney) Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last.
  • Book review – Marketing and promotionBook review - Marketing and promotionBook Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles

There are over 1100 free articles and reviews on the site - thanks to everyone who helps support it.
We appreciate any purchases you make through our partners such as B&H which help us sustain the site.

Some of Keith’s personal views about photography

  • On being an architectural photographer 2On being an architectural photographer 2Architectural photography as a professional business. Part 2 looks at how the equipment you choose matches the demands of architectural photography clients - What Keith Cooper uses for our architectural and construction photography business
  • On being an architectural photographer 1On being an architectural photographer 1Architectural photography as a professional business. Part 1 looks at how the business of photographing architecture works, from a business, skills and creative point of view - Why Keith Cooper took up architectural and construction photography
  • A video interview with Keith CooperA video interview with Keith CooperVideo: BenQ interviews Keith Cooper about his photography, printing and equipment choices. It includes looking why you might use different monitors sizes and types
  • What are you doing with your photosWhat are you doing with your photosHow do you decide what to do with all the photos you take, why did you take them and who gets to see them. A process any photographer should think about. Yes, this means you...
  • Is photography a business for youIs photography a business for youIs photography a business for you - an interview with Keith Cooper looks at some of the things you might want to think about if it's to be a real business. Includes link to audio podcast of the interview
  • Keith Cooper photography interviewKeith Cooper photography interviewVideo: Keith Cooper was recently interviewed by BenQ about his photography, equipment (including monitors) and approach to running a photography business (21 mins)
  • Moving back to film photographyMoving back to film photographyReturning to film? Rediscovering old film equipment offers a simpler more direct world of photography. Is it time for Keith to buy some camera batteries and rolls of film?
  • Where is your photography going next year?Where is your photography going next year?New equipment may be fun, but it's making less and less of a difference to the quality of many people's photography. Some thoughts on how to go about improving what you do and just as importantly why you do it. Photography resolutions for next year

Lighting, colour and web use of images

  • Looking for a bigger photo printerLooking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • On site product product photography setupOn site product product photography setupBasic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
  • What paper should I use?What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
  • X-rite updates i1Profiler LicenseX-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • CMYK – beyond the inkjet printCMYK - beyond the inkjet printAs a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers
  • CMYK for photographersCMYK for photographersThere is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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All the latest articles/reviews and photo news items appear on Keith's Photo blog 

We've a whole section of the site devoted to  Digital Black and White photography and printing. It covers all of Keith's specialist articles and reviews.
For All about using tilt and shift - articles/reviews about tilt/shift lenses

Other sections include Colour management and Keith's camera hacks - there are over 1100 articles/reviews here...

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Site Notice: Thanks to everyone who has offered support - we're starting to see some work again, but I'm still at home a lot. At least I've lots of videos, articles and reviews to write - if you've any suggestions or questions, please do let me know - Keith & Karen
...Sign up for our (ad free) Newsletter to hear about new articles and subscribe to my YouTube Channel
...My book about how to use tilt/shift lenses is now available for pre-order.