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Photography and business

Articles about the business side of photography – how to be a pro photographer


Keith often gets asked about becoming a professional photographer.

As he usually says, it’s more about business acumen than photographic skills… and has written a number of articles specifically covering different aspects of setting up and running a photography business.

This page indexes all our business related articles and links to a few external sites that Keith has found helpful in this area.

Keith is always happy to answer questions about anything on the site – it’s often where he gets inspiration for all our articles.

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Articles reflecting business aspects of photography

  • Stock photography is not the answer Stock photography is not the answerWhy stock photography is not the answer - bespoke photography is almost always a better solution for representing your business on your website and your marketing materials
  • Looking for a bigger photo printer Looking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • So, can you start a photography business So, can you start a photography businessSo, can you start a photography business? Will it last? Are you sure you know the difference between photography as a hobby and running a successful and profitable photography business. Some of the things you need to think about.
  • Book Review: The photography exercise book Book Review: The photography exercise bookBook Review: The photography exercise book by Bert Krages. Training your eye to shoot like a pro. Subjects to study and photograph that will help train your photographic vision and produce the photos you want (and know why)
  • Book Review: Starting Your Career as a Freelance Photographer Book Review: Starting Your Career as a Freelance PhotographerBook review: Starting Your Career as a Freelance Photographer (Tad Crawford, Chuck DeLaney) Just how do you run a photography business. What things do you need to address? How will you market and sell your services, and make your business last.
  • Book review – Marketing and promotion Book review - Marketing and promotionBook Review: The Photographer's Guide to Marketing and Self-Promotion (Maria Piscopo) Reviewed by Keith Cooper, professional commercial photographer and author of many of our business related articles
  • Photo business advice for your competitors Photo business advice for your competitorsPhoto business advice that is probably best for your competitors - Business advice you'll hear and read, and should know when to avoid. (pt.5)
  • 10 more unwise photo business tips 10 more unwise photo business tips10 more unwise photo business tips from our collection - Photography business ideas you may hear that are not as good as they seem (pt.4)

There are around a thousand free articles and reviews on the site - thanks to everyone who helps support it.

Some of Keith’s personal views about photography

  • What are you doing with your photos What are you doing with your photosHow do you decide what to do with all the photos you take, why did you take them and who gets to see them. A process any photographer should think about. Yes, this means you...
  • Is photography a business for you Is photography a business for youIs photography a business for you - an interview with Keith Cooper looks at some of the things you might want to think about if it's to be a real business. Includes link to audio podcast of the interview
  • Keith Cooper photography interview Keith Cooper photography interviewVideo: Keith Cooper was recently interviewed by BenQ about his photography, equipment (including monitors) and approach to running a photography business (21 mins)
  • Moving back to film photography Moving back to film photographyReturning to film? Rediscovering old film equipment offers a simpler more direct world of photography. Is it time for Keith to buy some camera batteries and rolls of film?
  • Where is your photography going next year? Where is your photography going next year?New equipment may be fun, but it's making less and less of a difference to the quality of many people's photography. Some thoughts on how to go about improving what you do and just as importantly why you do it. Photography resolutions for next year
  • Photos for architect’s web sites Photos for architect's web sitesAs an architectural photographer, Keith discusses what photos are for on architect's web sites. Based on a recent interview with a design agency, looking at why many small-medium practices fail to make the best impressions with their work.
  • Making a living from professional photography Making a living from professional photographyKeith Cooper has now run Northlight Images for over ten years as a professional photographer. What makes the business work? and how do you need to approach it in order for it to be far more than a paid hobby.
  • Taxis and your photo business Taxis and your photo businessHow business models change, and your need to adapt. Why a ride sharing taxi application could signify big changes in photography or maybe it won't. Think about it now, or risk an unwanted surprise later.

Lighting, colour and web use of images

  • Looking for a bigger photo printer Looking for a bigger photo printerImportant questions to ask yourself when looking for a bigger photo printer wider than 13 inch width or A3+. Things that it's useful to know if you want a 17" (A2) or larger printer, it's about more than just bigger prints.
  • On site product product photography setup On site product product photography setupBasic colour management and photography options for photographing large numbers of products out of the studio. Efficient setup reduces the processing needed
  • What paper should I use? What paper should I use?With a massive range of different papers available, how should you go about seeing which papers work best for your photos. Some of the choices you can consider when looking at paper types and brands for printing your photographs
  • X-rite updates i1Profiler License X-rite updates i1Profiler LicensePerhaps not something I'd normally report, but given all the kerfuffle over the i1Profiler EULA (license) when it came out, it's worth noting that they have retrospectively altered the license.
  • CMYK – beyond the inkjet print CMYK - beyond the inkjet printAs a photographer with work in books and magazines, it helps to know the basics of large CMYK printing and how it affects the reproduction of your images. A guide for photographers
  • CMYK for photographers CMYK for photographersThere is usually no good reason for photographers to work with CMYK images. Article looks at some of the things you need to consider if you need to use CMYK.

Books and reviews for photographers with a business

Training – for companies

Training other people to take better photos means I have to reflect on my own work and practices – never a bad thing to do every so often.

These are aspects of training that I provide (on location, not at our offices) as part of Northlight’s business.

We also have a training directory that is freely available for any professional photographer who offers training.

It’s arranged by location, so as long as you are a pro photographer, a free link is available

Useful external resources for photography businesses

 

 

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All the latest articles/reviews and photo news items appear on Keith's Photo blog 

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